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Marketing Specialist (Fully Remote)

Anagram is the ultimate insurance billing platform for eye care providers. Combining instant eligibility and benefit verifications, patient responsibility calculation, claims management, payment posting, and more, Anagram's all-in-one revenue cycle management solution is designed to save providers time and money, and free doctors to deliver the best care for their patients. Our mission is to simplify insurance, and it's working: over 2,000 eye care professionals rely on Anagram to manage their insurance billing.


Founded in 2014, Anagram is the largest and fastest-growing insurance billing platform for eye care providers in America and processes hundreds of millions of dollars each year.


What's in it for you


The Marketing Specialist role will join the marketing team. You will own the direct marketing communication and push customers and prospects through the funnel. This role will own customer-driving marketing initiatives as well as work cross-departmentally to ensure our customers make their practices successful with Anagram and our programs. The right candidate will also thrive in a highly entrepreneurial, fast-changing, and collaborative environment where people are driven, enthusiastic, cooperative, and not afraid to take risks.


Our ideal candidate has:
  • 1+ year of relevant experience in customer marketing and/or demand generation
  • 1+ year of experience with marketing automation (bonus for HubSpot experience)
  • 1+ year of experience with advertising platforms (Google, Facebook, Linkedin, etc.)
  • Basic copywriting skills to craft email and ad messaging (bonus for creative experience)
  • Comfort with performance-based marketing and metrics-based campaign analysis
  • Ability to work cross-functionally, specifically with Sales
  • Results-driven, proactive, and takes a hands-on approach in campaign management to achieve key goals
  • Experience working at a high-growth startup
  • Thrives in a fast-paced, collaborative environment
  • Takes initiative and is flexible


What You'll Do:
  • Develop and execute email and other automated lifecycle marketing campaigns to generate incremental revenue by guiding customer adoption and utilization
  • Build nurture campaigns for customers within our marketing automation system and in-app tools through intelligent segmentation, optimization, and experimentation
  • Develop a strong understanding of our customers, their goals, and how to reach  them
  • Coordinate the messaging strategy through the entire customer lifecycle
  • Ensure strong customer relationships to support cross-sell and up-sell of our products
  • Work cross-departmentally to make sure product releases, newsletters, and updates to customers are communicated via email and other owned channels


Anagram offers employees:

- Industry-leading compensation including salary and equity ownership

- MacBook, monitor, and all the technologies you need to succeed

- Medical & Dental Insurance

- 401k

- Fast-paced startup environment

- Remote first company



Anagram is an equal opportunity employer and values diversity at our company. We do not discriminate on the basis of age, ancestry, color, family or medical care leave, gender identity or expression, genetic information, marital status, medical condition, national origin, physical or mental disability, political affiliation, protected veteran status, race, religion, sex (including pregnancy), sexual orientation, or any other characteristic protected by applicable laws, regulations and ordinances. If you need assistance and/or a reasonable accommodation due to a disability during the application or the recruiting process, please email your request to people@anagram.care.

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CEO of Anagram (MN)
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Average salary estimate

$70000 / YEARLY (est.)
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$60000K
$80000K

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What You Should Know About Marketing Specialist (Fully Remote), Anagram (MN)

Anagram is on the lookout for a passionate Marketing Specialist to join our dynamic team, and we want you! As the ultimate insurance billing platform for eye care providers, we're all about simplifying the insurance process, making it easier for over 2,000 professionals in the field. Nestled in the heart of Chicago, IL, but fully remote, this role gives you the chance to make a real impact as you work with our marketing initiatives. In the Marketing Specialist position, you’ll dive into direct marketing communications, guiding both customers and prospects seamlessly through the marketing funnel. With an entrepreneurial spirit and a love for collaborative environments, you will own customer-centric initiatives while also harmonizing with our Sales team to bolster our user engagement. If you have a flair for crafting messages that resonate (even a bit of copywriting skill could help!) and experience with marketing automation platforms like HubSpot or advertising platforms such as Google or Facebook, you might just be the perfect fit for us. You'll spearhead email campaigns, nurture existing relationships, and develop strong messaging strategies to ensure all of our customers feel connected and informed. Plus, we offer an industry-leading compensation package, complete with a MacBook and top-notch medical benefits, because you deserve it! Join Anagram, where your creativity meets an enthusiastic, driven team dedicated to revolutionizing the eye care billing process!

Frequently Asked Questions (FAQs) for Marketing Specialist (Fully Remote) Role at Anagram (MN)
What are the main responsibilities of a Marketing Specialist at Anagram?

As a Marketing Specialist at Anagram, you will be responsible for developing and executing email and automated marketing campaigns, fostering customer relationships, and enhancing customer adoption of our insurance billing solutions. You'll also collaborate with various teams to ensure effective communication of product updates and marketing messages.

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What qualifications do I need to apply for the Marketing Specialist role at Anagram?

To qualify for the Marketing Specialist position at Anagram, you should have at least 1 year of experience in customer marketing or demand generation, proficiency with marketing automation tools (preferably HubSpot), and experience with key advertising platforms like Google and Facebook. Basic copywriting skills and a proactive, results-driven attitude are essential for success.

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How does Anagram support its Marketing Specialist's growth and development?

At Anagram, we prioritize the growth and development of our Marketing Specialist through hands-on experience in a fast-paced environment. Our commitment to innovation and collaboration provides ample opportunities for you to learn from various departments and enhance your marketing skills, contributing to both personal and professional growth.

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What type of work environment can a Marketing Specialist expect at Anagram?

Anagram offers a unique and vibrant work environment that's fully remote, allowing you to maintain flexibility while working alongside a highly dedicated and enthusiastic team. You'll thrive in a collaborative space where creativity is encouraged, risks are welcomed, and each team member's contribution is valued.

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What benefits do Marketing Specialists receive at Anagram?

Marketing Specialists at Anagram enjoy an array of industry-leading benefits, including competitive salaries, equity ownership, remote work flexibility, comprehensive medical and dental insurance, and a supportive 401k plan. We believe in rewarding your hard work and ensuring your well-being.

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Common Interview Questions for Marketing Specialist (Fully Remote)
Can you describe your experience with demand generation marketing?

When answering this question, highlight specific campaigns you've executed that demonstrate your expertise in generating leads and converting prospects. Focus on metrics that showcase your impact, such as increased lead generation or improved customer retention rates.

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How do you approach customer segmentation in your marketing strategies?

Detail your approach to understanding customer demographics and behavior. Discuss the tools you use for segmentation and how personalized messaging has improved campaign results or customer interactions in your past roles.

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What strategies do you employ for email marketing campaigns?

Explain your process for creating engaging email marketing campaigns, including your methods for crafting compelling copy and subject lines, as well as how you analyze performance through open rates and click-through rates to refine future campaigns.

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How would you collaborate with the Sales team as a Marketing Specialist?

Emphasize the importance of communication and shared goals between marketing and sales. Provide examples of how you’ve worked cross-departmentally to align messaging and objectives for improved customer engagement and lead conversion.

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What experience do you have with marketing automation tools?

Discuss your proficiency with marketing automation tools, including any specific platforms like HubSpot you've used. Provide examples of how you've leveraged these tools to drive customer engagement and streamline marketing processes in previous roles.

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How do you measure the success of your marketing campaigns?

Describe the key performance indicators (KPIs) you focus on when measuring campaign success, such as conversion rates, engagement levels, or customer feedback metrics. Showcase your analytical skills by sharing how you've adjusted campaigns based on these insights.

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Can you give an example of a successful marketing initiative you have led?

Share a specific example that covers your role in the initiative, the execution process, the challenges you faced, and the outcome. Highlight how your contributions made a difference and what you learned from the experience.

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What is your approach to managing a marketing budget?

Discuss how you prioritize spending based on campaign effectiveness and projected return on investment. Mention any tools or techniques you use to track expenses and ensure that you're maximizing the impact of every marketing dollar spent.

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How do you stay updated with the latest marketing trends and best practices?

Explain your commitment to continuous learning by highlighting resources you follow, such as industry publications, webinars, or professional networks. Share how this knowledge influences your marketing strategies and decision-making.

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What motivates you to work in marketing in the tech industry?

Reflect on your passion for innovation and technology and how it drives your approach to marketing. Share examples of how working in a tech-oriented environment excites you and contributes to your desire to be part of a forward-thinking company like Anagram.

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EMPLOYMENT TYPE
Full-time, remote
DATE POSTED
April 11, 2025

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