(Senior) Director of Brand Marketing
Aventon is the first e-bike company designed for the real world. Producing versatile and inclusive products, we believe every ride is an opportunity for you to change how you experience the world. Our team of passionate creators, out-of-the-box thinkers, and go-getters strive to inspire people to get moving and discover the joy that comes through motion.
We are ecstatic over your interest in the global, innovative, and electrically-charged change that is Aventon.
Role: The (Senior) Director of Brand Marketing will be a crucial part of our leadership team, responsible for overseeing the strategic direction and execution of Aventon's brand marketing initiatives. This position reports to the CEO and will oversee brand marketing team ensuring our message resonates with our target audience and aligns with our business goals.
Key Responsibilities:
- Develop and implement comprehensive brand strategies, including positioning, narrative, and consistency across all touchpoints.
- Lead go-to-market strategies, including launch timelines, cross-functional collaboration, and execution excellence.
- Oversee brand content creation, storytelling, and KOL partnerships to drive engagement and awareness.
- Design and execute omnichannel marketing plans, integrating online and offline platforms.
- Manage marketing budgets effectively to maximize ROI and ensure cost efficiency.
- Plan and execute impactful brand campaigns to elevate brand visibility and equity.
- Leverage data analytics to optimize strategies, set KPIs, and measure performance.
- Manage external agencies to ensure creative alignment with brand objectives and execution quality.
Qualifications:
- 6+ years of brand marketing experience with a proven track record in leading successful campaigns and product launches.
- Expertise in brand marketing, integrated marketing, and GTM strategies.
- Exceptional leadership and cross-functional collaboration skills.
- Experience managing budgets and agency partnerships.
- Strong analytical skills with the ability to translate data into actionable insights.
- Extensive experience or strong interests in Cycling or Outdoor industry.
Average salary estimate
If an employer mentions a salary or salary range on their job, we display it as an "Employer Estimate". If a job has no salary data, Rise displays an estimate if available.
Leading the Marketing Analytics and Business Insights team at AbbVie, the Director will strategize department initiatives within Neuroscience and Eye Care sectors.
As a Marketing Manager for Credit Cards at Navy Federal, you'll spearhead comprehensive marketing campaigns to captivate and grow the member base.
Take the lead in driving product marketing strategies as the Director at Jobgether, focusing on healthcare technology, in a remote capacity.
Join SpeedPro as a Marketing and Design Coordinator, where you'll create impactful marketing strategies and thrive in a dynamic design environment.
Lead innovative event marketing strategies at VSP Vision focused on maximizing growth and enhancing the guest experience across various platforms.
Lead the digital marketing efforts as a Digital Marketing Manager at Wolters Kluwer, specializing in enhancing the Clinical Effectiveness web presence.
Join Roca USA as a part-time Marketing Assistant where your contributions will shape our marketing initiatives while working in a supportive hybrid environment.
Join Sea to Summit as a Trade Marketing Specialist and play a key role in enhancing brand visibility in the outdoor industry across DACH.
Join Blue Cross Blue Shield of Arizona as an SMS & Email Marketing Specialist, where you can leverage your expertise to enhance digital marketing communications in a hybrid work environment.
Join us as a Local Marketing Coordinator, where you'll bring engaging marketing initiatives to life across our restaurants in Madison, NJ.
Join Edwards Lifesciences as a Product Marketing Manager in Dubai and lead strategic marketing initiatives for groundbreaking medical innovations.
Lead marketing and communications strategies at The Nature Conservancy, driving conservation efforts across Hawai’i and Palmyra.
Become a key player in nonprofit marketing as an Entry-Level Marketing Assistant in Virginia Beach.
We are passionate about bikes because we believe that bikes change lives through the freedom of mobility. We are fully committed to building the best-value bikes in the industry that are fun to ride without compromising quality, durability, and co...
7 jobsSubscribe to Rise newsletter
🔮
Hi, I'm Risa! Your AI Career Copilot
you, just ask me below!
