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Casting: 'Working On It', Social Media Campaign image - Rise Careers
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Casting: 'Working On It', Social Media Campaign

The ‘Working On It’ campaign will engage, empower and educate Gen Z to decide against using and owning guns through a fact-based digital campaign. Through this campaign, we are spreading the message that while young people are working on their mental health, having a gun around just makes things riskier. Through creators using a user-generated style, we’ll show how everyone has things they’re working on – and while working on your mental health, you’re safer without a gun around. Content for the campaign should be relatable, fact-based and energetic with the goal of appealing to teens. The campaign will consist of a series of videos, primarily shared as both organic and paid social media. The campaign will use a mixture of first-hand, social-style content and statistics. The ‘Working On It’ campaign is seeking young actors (ages 16-22) to create several video clips for use in the campaign, in the style of user-generated social media video. Producers from the campaign team will provide scripts and/or prompts to guide these videos. We are also interested in recruiting pairs of individuals who would be able to co-create a video, modelling a conversation.
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DATE POSTED
April 2, 2025

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