Sr. Product Marketing Specialist

Bhblasted is a cutting-edge benefit corporation in the tech and digital sector, based in Caserta. A strong commitment to innovation and solid environmental, social, and civic responsibility are the values that guide every choice and activity of our group. Our business units and companies specialize in media management and performance advertising, research and development of advanced e-commerce solutions, and just-in-time and made-to-order clothing production.

Our company family is growing, and Bhblasted is committed to expanding the team of its business unit: Adtucon. To continue driving our mission forward, we are looking for a Product Marketing Specialist to join our team.

WHAT WE WOULD LIKE YOU TO TAKE CARE OF

• Define global go-to-market (GTM) strategies to help strengthen our market position as a leader, using a data-driven approach.

• Actively contribute to the product strategic roadmap by identifying opportunities to develop new products or modules based on emerging needs and customer feedback.

• Identify new market segments and develop customized marketing strategies for each segment, with the goal of expanding the customer base and increasing market share.

• Coordinate global marketing projects, managing cross-functional teams (product, sales, business development, communication) to ensure that all activities are aligned with business and product objectives.

• Use business intelligence data and advanced analytics tools (such as CRM, analytics tools, market research) to monitor product performance and customer reactions, adapting marketing strategies and messaging in real time.

• Experiment with and implement new marketing technologies to optimize the customer experience and improve product conversion.

• Propose strategic and tactical changes in real time, based on advanced analysis, to optimize the return on investment (ROI) of marketing activities.

WHAT WE WISH YOU’D BRING WITH

• At least 5-7 years of experience in the industry. Specific experience in managing product launches and creating go-to-market strategies.

• Expertise in scalable platforms: experience managing technological platforms with a focus on scalability, security, and performance, ensuring optimal user experience in a dynamic environment.

• Experience in media, SaaS, or tech companies, with in-depth knowledge of recurring revenue models.

• In-depth knowledge of key marketing and sales metrics, with experience in applying advanced funnel analysis techniques and conversion optimization.

• Analytical skills: ability to use data to analyze and optimize platform performance, with a strong focus on achieving high-quality results.

• Communication and leadership: excellent communication skills in both Italian and English (C1) and the ability to collaborate with different teams (technical, marketing, operations), as well as external stakeholders. Ability to manage priorities and motivate the team toward common goals.

• Results-oriented mindset: practical and results-driven approach with the ability to make quick decisions to improve the platform continuously.

WHAT WE WOULD LIKE TO OFFER YOU

• Join an innovative team during an exciting phase of growth: be part of a true Made in Italy success story;

• Opportunity for rapid growth within your role and beyond, through a career progression & internal rotation program;

• Independence and full autonomy to shape your work as you prefer and suggest changes that truly make an impact.

• Contract & Compensation: in line with the candidate’s experience

• Portfolio of Benefits - pick what you like!

• You'll be working in a hybrid setup

• State-of-the-art hardware and software to make the magic happen!

D,E&I STATEMENT

At Bhblasted, we celebrate diversity and view it as an opportunity for growth and enrichment. In our organisation, we promote uniqueness and individuality, and we do not discriminate on the basis of disability, neurodiversity, gender identity, biological sex, sexual orientation, marital status, parental status (including pregnancy), age, ethnicity, origin, religion, political ideology, or other characteristics. Our selection processes are based on professional experience, attitude, and the talent of each candidate.

ESG  STATEMENT

We are committed to minimising our environmental impact and promoting positive social change. Through the use of recycled, recyclable, and compostable packaging, and monitoring our emissions, waste, and energy consumption, we strive to minimise our footprint. At the same time, we partner with local, national, and international social organisations to create events, collaborations, and charitable initiatives that truly make a difference in our communities and beyond.

Find out more on our career page.

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