Job details

Marketing Special Events Coordinator

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About:

Bloomingdale’s makes fashion personal and fun, aspirational yet approachable. Our mission is to guide and inspire our customers to make style a source of creative energy in their lives. We will always strive to make Bloomingdale’s like no other store in the world. Everyone plays a critical role to bring our mission to life. Regardless of position, we believe all colleagues have a voice and access to share their thoughts with every level of leadership. Our colleagues are passionate, driven, entrepreneurial and collaborative. We welcome and embrace diversity of background, thought and opinion while having a lot of fun along the way.

Job Overview:

The Marketing and Special Events Coordinator assists in the execution of in Bloomingdale’s Integrated Marketing campaigns, including virtual and in-store events. Involvement with external partnerships to drive brand awareness and customer acquisition to positively impact market share on a localized level. The Coordinator will play a critical role in representing the Bloomingdale’s brand in a positive, professional way that enhances our company’s reputation and promotes our business objectives.

Essential Functions:

Assists in the planning and full execution of all aspects of in-store events and animation that support the direction of the Central strategy. Track post-event results and provides feedback to Central partners.
Enhances Central strategy by supporting secured sponsorships, co-branding opportunities and/or community initiatives that build productive local relationships with the intent to build customer base and commerce.
Partners with the Store Leadership team in creating curated experiences to build loyalty and share among Bloomingdale’s top spending “Top of the List” (TOL) clients. Monitors frequency of visits, engagement and spend.
Collaborates with the Central Media team to develop local media plans, securing publicity and partnering with brand-appropriate social media influencers and bloggers.
Pursues localized opportunities in alignment with Trade Area Marketing and Special Events Leader and store leadership to cultivate customers and build sales. Supports local accelerated growth of focus businesses with event intensification that builds store animation and experience.
Guides General Manager(s) as to productive involvement in outside organizations and events.
Leverages corporate philanthropy giving programs to maximize community impact and fundraising.
May be called upon as point person for external communication locally

Qualifications and Competencies:

1-2 years direct experience
Practices open and continuous communication, values keeping others informed, effectively presenting information in a clear, concise manner
Excellent leadership, facilitation, and interpersonal skills, with the ability to work across functional lines and at many levels
Ability to work a flexible schedule based on department and Company needs

Physical Requirements:

Hybrid work model that includes in-store and remote work requirements
Requires prolonged periods of sitting, with occasional standing
Event execution requires walking, bending, reaching, hearing and talking
Continuous use of computers and other office equipment
Frequently lift/move up to 25 lbs.

Average salary estimate

$57500 / YEARLY (est.)

min

max

$50000K

$65000K

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What You Should Know About Marketing Special Events Coordinator, Bloomingdale's

Are you ready to take on an exciting role as a Marketing Special Events Coordinator at Bloomingdale’s in New York? Join a team that makes fashion personal and fun, while inspiring our customers to express themselves through style. In this dynamic position, you will assist in executing Bloomingdale’s Integrated Marketing campaigns, which include vibrant virtual and in-store events. You will partner with external organizations to enhance brand awareness, drive customer acquisition, and positively influence our market share on a local level. As you plan and execute all event-related aspects, you will track post-event results and provide valuable feedback to central partners. You’ll also enhance our marketing strategy by supporting secured sponsorships and co-branding opportunities, which help cultivate local relationships. Collaborating closely with Store Leadership, you’ll create curated experiences that strengthen customer loyalty. By working with our Central Media team, you’ll help develop local media plans, engage social media influencers, and identify new opportunities to drive increased sales. This is not just a job; it's a chance to make a meaningful impact in a brand that values diversity, creativity, and fun. If you have 1-2 years of relevant experience and excellent leadership skills, apply today to become part of the Bloomingdale’s family!

Frequently Asked Questions (FAQs) for Marketing Special Events Coordinator Role at Bloomingdale's

What are the key responsibilities of the Marketing Special Events Coordinator at Bloomingdale’s?

The Marketing Special Events Coordinator at Bloomingdale’s is responsible for planning and executing in-store events, tracking post-event results, managing sponsorship and co-branding opportunities, and collaborating with different teams to create exciting experiences for customers. This role plays a critical part in enhancing Bloomingdale’s brand presence and driving customer engagement.