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Monetization Growth Product Manager

liETtVLaARqgmMEbYzHNNLIzUPcdfPrwhYtVK7Qa.png Fast Facts

ClassDojo is seeking a Monetization Growth Product Manager to drive revenue growth through innovative monetization strategies for their flagship app used by K-12 educators and families globally.

liETtVLaARqgmMEbYzHNNLIzUPcdfPrwhYtVK7Qa.png Responsibilities: The role involves designing and scaling user-centric monetization experiences, collaborating with cross-functional teams to implement strategies that enhance user value and drive business impact.

liETtVLaARqgmMEbYzHNNLIzUPcdfPrwhYtVK7Qa.png Skills: Candidates should have 5+ years of growth product management experience, deep monetization expertise, strong analytical skills, and excellent cross-functional leadership abilities.

liETtVLaARqgmMEbYzHNNLIzUPcdfPrwhYtVK7Qa.png Qualifications: Preferred qualifications include experience with social platforms or marketplaces, leading monetization in consumer products, and familiarity with pricing and payments infrastructure.

liETtVLaARqgmMEbYzHNNLIzUPcdfPrwhYtVK7Qa.png Location: This position can be performed remotely or from San Francisco, with preference for overlapping hours with an Americas time zone.

liETtVLaARqgmMEbYzHNNLIzUPcdfPrwhYtVK7Qa.png Compensation: $160000 - $269000 / Annually



ClassDojo's goal is to give every child on Earth an education they love.

We started by building a powerful network for communication. ClassDojo’s flagship app is the #1 communication app connecting K-12 teachers, children, and families globally. Teachers use it to share what’s happening throughout the day through photos, videos, and messages that make parents feel like they’re there. It’s actively used in over 95% of US schools, reaching over 45 million children in 180 countries, with a team of just around 200 people [1]. We are now beginning to use this network to give kids the best learning experiences in the world, far beyond those a standard school can provide.

We hire for talent density. Our team comprises the most talented, entrepreneurial, and innovative teammates from around the world, with experience in education and large scale consumer internet companies, including Instagram, Netflix, Dropbox, Stripe, Uber, Y Combinator, and more. We’re building a company where the most talented people want to work. We believe you’ll do the best work of your life here—and you’ll pioneer the future of education, too.

What you’ll do:

As a Product Manager focused on monetization, you’ll own one of the most important growth levers for ClassDojo: building a consumer revenue engine that feels deeply aligned with user value. You’ll design and scale monetization experiences that millions of families choose to pay for—and love using. Working closely with design, engineering, data, and marketing, you’ll craft and iterate on high-quality experiments that drive both user delight and business impact. You’ll use a mix of research, behavioral insight, data, and intuition to shape our subscription experience, pricing, bundling, positioning, and conversion flows. You’ll operate with high autonomy and ownership, partnering directly with co-founders and product leaders to define and deliver on long-term strategy. This role is about going deep on product craft, working across disciplines to deliver creative, elegant solutions to user problems—then scaling them globally to support our mission of helping every child reach their full potential.

You will be a match if:

  • 5+ years of growth product management experience shipping high-quality, at-scale consumer products across at least two companies—one of which had >1M users and one that was not a late-stage company
  • Deep monetization experience: proven success driving revenue growth through creative, user-centric monetization strategies on consumer products
  • Strategic product thinker with exceptional product intuition—able to uncover user needs, generate insights, and craft novel product solutions that drive business impact
  • Experience working on complex consumer ecosystems such as social platforms, marketplaces, or similarly multi-sided products
  • Strong analytical mindset: comfortable exploring data, validating hypotheses, and shaping strategy using both qualitative and quantitative signals
  • Track record of high ambition and outsize business impact—able to thrive in fast-moving, resource-constrained environments
  • Excellent cross-functional leadership: collaborates effectively with engineering, design, data, marketing, and leadership to drive alignment and execution
  • Strong communication and storytelling skills, both written and verbal—able to clearly articulate product vision, strategy, and trade-offs

You might be a good fit if:

  • Experience leading monetization work in social or marketplace products
  • Background in both 0-to-1 and growth-stage product development; ideally has seen consumer products through multiple life stages
  • Experience growing consumer products in international markets
  • Strong track record of influence and leadership without authority; has coached or mentored other PMs
  • Experience working at a high-bar, product-driven company with a culture of excellence
  • Familiarity with pricing, payments infrastructure, or revenue optimization techniques
  • Demonstrated ability to act as a thought partner to execs on product and revenue strategy
  • Comfort navigating ambiguity and scaling efforts from scratch with autonomy and ownership

[1] Some more context:

(If you are on LinkedIn, you will not be able to access the hyperlinks below. Once you click apply, you will be directed to our career website (if you are not on there already) and will be able to access the hyperlinks)

Click here if you're interested in learning more about what we've been up to.

We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. In accordance with the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records. We are happy to accommodate any disabilities or special needs. We are a distributed company, so we hire regardless of location, as long as you are willing to have significant hours overlap with one of the Americas time zones.

ClassDojo takes a number of factors into consideration when determining compensation, including geographic location, experience, and skillset. Salary ranges (United States):

CA, WA, NY, NJ, CT states: $188,000 - $269,000 (USD)

All other states in the US: $160,000 - $228,500 (USD)

#LI-Remote

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CEO of ClassDojo
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Usamah Chaudhary
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Average salary estimate

$214500 / YEARLY (est.)
min
max
$160000K
$269000K

If an employer mentions a salary or salary range on their job, we display it as an "Employer Estimate". If a job has no salary data, Rise displays an estimate if available.

What You Should Know About Monetization Growth Product Manager, ClassDojo

Join ClassDojo as a Monetization Growth Product Manager, where you will drive innovative monetization strategies for one of the most widely used education apps in the world. This is a unique opportunity to make a significant impact on the educational journeys of K-12 educators and families by enhancing user experiences while boosting revenue growth. As a key player at ClassDojo, your role will involve designing and scaling user-centric monetization initiatives that feel authentic and useful to our users. You'll collaborate closely with cross-functional teams, including design, engineering, and marketing, to ideate and implement strategies that resonate with our global community. With over 45 million users, your work will not only influence family engagement but also create substantial business value. We're looking for someone with at least 5 years of growth product management experience and a track record of success in driving revenue growth through innovative and user-focused monetization approaches. If you’re analytical, strategic, and passionate about education, this role provides an exciting challenge to shape our monetization experience and impact millions of users around the globe. Plus, you'll enjoy a great work-life balance with the flexibility to work remotely or from our San Francisco office. Let’s work together to create the best learning experiences for every child on Earth!

Frequently Asked Questions (FAQs) for Monetization Growth Product Manager Role at ClassDojo
What does a Monetization Growth Product Manager at ClassDojo do?

As a Monetization Growth Product Manager at ClassDojo, you will be responsible for developing and implementing innovative monetization strategies that align with user needs and drive revenue. Your role will involve conducting research, analyzing usage data, crafting user-centric experiences, and collaborating with diverse teams to ensure successful execution of monetization initiatives. You'll focus on creating compelling subscription and pricing models that both appeal to families and enhance the educational experience.

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What qualifications are required for the Monetization Growth Product Manager position at ClassDojo?

To qualify for the Monetization Growth Product Manager role at ClassDojo, candidates should possess at least 5 years of product management experience focused on growth and monetization in consumer-facing products. A strong analytical skill set, deep understanding of monetization strategies, and previous experience working on complex consumer ecosystems, such as social platforms or marketplaces, are essential. Familiarity with pricing strategies and revenue optimization techniques will also be beneficial.

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What skills are needed for success in the Monetization Growth Product Manager role at ClassDojo?

Success in the Monetization Growth Product Manager role at ClassDojo requires strong analytical abilities, excellent cross-functional leadership, and exceptional communication skills. Candidates should be adept at interpreting data to inform strategic decisions and passionate about leveraging insights to enhance user experiences. The ability to think creatively and uncover user needs while navigating complex monetization challenges is crucial for driving impactful growth.

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Is the Monetization Growth Product Manager position at ClassDojo remote?

Yes, the Monetization Growth Product Manager position at ClassDojo offers flexibility to work remotely or from our San Francisco office. We encourage candidates from various locations as long as they can maintain significant overlap with the Americas time zone. This arrangement allows our team to collaborate efficiently while supporting a healthy work-life balance.

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What is the compensation range for the Monetization Growth Product Manager position at ClassDojo?

The compensation range for the Monetization Growth Product Manager position at ClassDojo varies depending on geographic location and experience. In states like California, Washington, and New York, salaries range from $188,000 to $269,000, while in other states across the U.S., salaries fall between $160,000 and $228,500. We take into consideration several factors, including skills and the specific needs of the role.

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Common Interview Questions for Monetization Growth Product Manager
Can you describe your experience with monetization strategies in consumer products?

In answering this question, align your experience with specific monetization strategies you've implemented in previous roles. Highlight your understanding of user needs and how you've crafted user-centric solutions to drive revenue. Make sure to mention any analytics tools you used to gauge success and how you collaborated with different teams.

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What do you view as the most effective monetization model for educational apps?

When discussing monetization models, emphasize your insights into various pricing strategies such as subscriptions, freemium models, or tiered access. Explain the importance of user feedback in shaping these models and how you would approach integrating user insights into shaping ClassDojo’s monetization experience.

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How do you leverage data to inform your product decisions?

Share specific examples of how you've utilized user data and analytics tools to identify trends, validate hypotheses, or make impactful product decisions. Discuss your experience interpreting qualitative and quantitative data to shape product strategy, ensuring you highlight your analytical mindset.

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Describe a time when your monetization initiative did not meet expectations. What did you learn?

Be honest and reflect on a genuine experience where a monetization initiative fell short. Focus on what you learned from the experience, how you adapted your strategy, and what measures you took to prevent similar issues in the future. This demonstrates your resilience and ability to iterate based on outcomes.

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How would you approach designing a user-centric subscription experience?

Discuss your methodology for understanding user needs and preferences through research, surveys, or user interviews. Emphasize the importance of aligning the subscription experience with the core values the app offers, ensuring it feels intuitive and adds real value to users.

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How do you prioritize features or initiatives in a fast-paced environment?

In answering this question, mention your strategies for prioritization, such as using data-driven frameworks or stakeholder feedback. Talk about how you balance short-term wins with long-term strategic goals while keeping user experience at the forefront.

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How do you handle cross-functional collaboration with design and engineering teams?

Emphasize your effective communication skills and ability to foster collaboration among teams. Share your experience in leading discussions, utilizing project management tools, and keeping everyone aligned on product goals to ensure smooth execution of initiatives.

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What metrics do you believe are most important to measure in monetization growth?

Discuss key performance indicators (KPIs) such as customer lifetime value (CLV), churn rate, conversion rate, and user engagement levels that provide insights into monetization health. Explain why these metrics are vital in assessing the success of monetization strategies.

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Can you provide examples of successful product launches you've led?

Share details about specific product launches, focusing on your role and contribution, the challenges faced, and the overall results achieved. Emphasize collaboration with teams and how user feedback was integrated into the process for an optimized outcome.

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What excites you about the potential of monetization in the education sector?

Convey your passion for education and the opportunities technology presents in enhancing learning experiences. Discuss the transformative impact effective monetization strategies can have both on businesses and educational outcomes for students and families.

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ClassDojo’s mission is to give teachers, parents, and students the power to create incredible classrooms.

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DATE POSTED
April 12, 2025

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