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Aftermarket Sales Representative

Summary

We are seeking a dynamic and motivated Aftermarket Sales Representative (ASR) to join our team. The ASR will be responsible for generating service and parts business by building relationships with new customers in an assigned territory. This role involves supporting existing accounts to enhance service levels and customer satisfaction. The ASR will collaborate with company personnel to develop and maintain customer relationships. This position reports to the Service Manager or Branch Manager, depending on the branch's size or scale.

Key Responsibilities:

  • Manage customer accounts and their requirements effectively.
  • Develop new service and parts business within the assigned territory through cold calls, service presentations, and follow-ups on leads.
  • Generate new service business for the branch by securing orders for truck repairs on core and non-core products.
  • Identify and sell PMP agreements to new customers.
  • Negotiate tailored service and training agreements with existing and new customers.
  • Identify additional opportunities to sell support products, truck repairs, battery sales, rental leads, and training opportunities.
  • Process customer orders courteously, efficiently, and timely.
  • Respond to sales leads within the agreed KPI timeframe.
  • Build sustainable relationships of trust through open and interactive communication.
  • Utilize the Customer Relationship Management (CRM) system to log all customer interactions.

Qualifications:

  • Proven experience in sales, preferably in the automotive or aftermarket industry.
  • Strong communication and negotiation skills.
  • Ability to build and maintain relationships with customers.
  • Proficiency in using CRM systems.
  • Self-motivated with a results-driven approach.

What sets us apart?

Crown’s history began when two brothers founded the Company in New Bremen, Ohio (USA) in 1945. Today, the fourth generation of the very same family continues to lead Crown in all of its operations across the globe. Being a family-owned and run business is evidenced by more than 200 employees reaching service milestones in our 20, 25, 30, 35, 40, 45 and 50 year categories in Australia alone, with more than 2,000 employees reaching a 25 year service milestone globally. 

As a Company we want to continue to support our employees to be the best versions of themselves and that’s why, as a Crown employee you get to enjoy:

  • A benefits program which gives you access to discounts and cashback from over 400+ retailers nation wide.
  • Access to a health and wellbeing platform which supports your Mental, Physical and Financial goals.
  • Corporate Rates for Private Health Insurance.
  • An inclusive working environment.
  • An Employee Assistance Program for confidential counselling with chat, phone and face to face counselling options.

The Company

Crown Equipment is a well-respected global Materials Handling Equipment company which has enjoyed 50 years of success in the Australian market. The Company has operations in all Australian States and territories as well as many regional locations. The Company Brand is well known and respected in the marketplace and is supported by a customer value proposition based on highly skilled staff, quality products, strong service and parts back-up and leading-edge technology. 

Average salary estimate

$60000 / YEARLY (est.)
min
max
$50000K
$70000K

If an employer mentions a salary or salary range on their job, we display it as an "Employer Estimate". If a job has no salary data, Rise displays an estimate if available.

What You Should Know About Aftermarket Sales Representative, Crown Equipment

Are you ready to take your sales career to the next level? At Crown Equipment, we're looking for a motivated Aftermarket Sales Representative to join our dynamic team! In this role, you will be the driving force behind building relationships with new customers in your assigned territory, generating service and parts business, and delighting existing clients to enhance their satisfaction. Collaborating closely with our team, you'll work to develop customer connections that are both sustainable and rewarding. Imagine engaging with clients during service presentations, cold calls, and follow-ups on leads, all while negotiating tailored service agreements that meet their unique needs. Your knack for identifying opportunities will shine as you sell support products and secure orders for truck repairs across various products. Ensure seamless customer experiences by processing orders efficiently and leveraging our Customer Relationship Management (CRM) system to log interactions and maintain communication. If you're self-motivated, a strong communicator, and looking to thrive in a results-driven environment, this might just be the perfect opportunity for you! Join us at Crown—where our family-owned heritage and commitment to innovation create a supportive and inclusive workplace for all our employees. Let's help each other succeed and grow, while celebrating achievements as a united team.

Frequently Asked Questions (FAQs) for Aftermarket Sales Representative Role at Crown Equipment
What are the main responsibilities of the Aftermarket Sales Representative at Crown Equipment?

The Aftermarket Sales Representative at Crown Equipment is responsible for managing customer accounts, developing new business for services and parts in their territory, and enhancing customer satisfaction. This includes cold calling, conducting service presentations, negotiating agreements, and building long-term relationships. The ASR is also tasked with identifying sales opportunities and processing customer orders efficiently.

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What qualifications do I need to be successful as an Aftermarket Sales Representative with Crown Equipment?

Successful candidates for the Aftermarket Sales Representative position at Crown Equipment should have proven experience in sales, preferably in the automotive or aftermarket industry. They must possess strong communication and negotiation skills, as well as the ability to maintain customer relationships. Proficiency with CRM systems and a self-motivated, results-driven mindset are also essential.

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How does Crown Equipment support the Aftermarket Sales Representative's career growth?

Crown Equipment supports the professional growth of Aftermarket Sales Representatives through ongoing training and mentoring. Being a family-owned company, Crown values employee development and provides access to comprehensive health and wellbeing programs, corporate health insurance rates, and an Employee Assistance Program to ensure that all employees thrive personally and professionally.

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What tools and systems does an Aftermarket Sales Representative at Crown Equipment use?

As an Aftermarket Sales Representative at Crown Equipment, you will utilize a Customer Relationship Management (CRM) system to log all interactions with customers, manage leads, and monitor sales progress. This tool is essential for staying organized and ensuring timely responses to customer inquiries, helping you effectively manage accounts and build lasting relationships.

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What makes Crown Equipment a great company to work for as an Aftermarket Sales Representative?

Crown Equipment is a well-respected global leader in materials handling equipment, with over 50 years of success in the Australian market. What sets Crown apart is its family-owned culture, strong employee loyalty, and commitment to customer service excellence. Employees benefit from a collaborative and inclusive work environment, as well as various programs designed to support their mental, physical, and financial well-being.

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Common Interview Questions for Aftermarket Sales Representative
Can you describe your previous sales experience related to aftermarket sales?

When responding to this question, focus on specific examples from your past roles that demonstrate your effectiveness in sales, particularly within the aftermarket or automotive sectors. Highlight your achievements, such as revenue growth or successful customer engagement strategies to illustrate your capability.

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How would you establish trust with a new customer?

To effectively build trust with a new customer, emphasize the importance of open communication and active listening. Explain how you would take the time to understand their needs and expectations, ensuring that you follow through on your commitments, which fosters lasting relationships.

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What strategies do you use for cold calling and following up on leads?

Discuss specific approaches you’ve used in the past for cold calling, such as researching potential clients beforehand or personalizing your pitch. Additionally, detail your follow-up process, ensuring it's timely and tailored based on previous interactions to maximize effectiveness.

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How would you handle a difficult customer situation?

Addressing a difficult customer situation requires calm, patience, and problem-solving skills. Share examples of how you've navigated challenging encounters, focusing on your ability to actively listen to concerns, propose solutions, and maintain professionalism throughout.

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What do you believe is the key to successful negotiations?

Successful negotiations hinge on preparation and understanding the other party's needs. Highlight your experience in using listening skills to identify critical points and then suggest mutually beneficial solutions that would satisfy both parties.

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How do you prioritize your tasks in a sales environment?

Prioritizing tasks is vital in a sales role. Talk about your methods for organizing tasks based on urgency and importance, including using CRM tools to track leads and customer interactions, ensuring that your efforts yield the highest ROI.

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What metrics do you think are important for measuring sales success?

Include key performance indicators (KPIs) such as sales growth, customer acquisition rates, and customer retention rates. Emphasize the importance of quantifying success to inform your strategies and continuous improvement efforts.

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Why do you want to work for Crown Equipment specifically?

Express genuine enthusiasm for Crown's values and contributions to the industry. Highlight your fascination with their family-owned culture, commitment to employee well-being, and your alignment with their focus on customer service excellence.

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How do you approach establishing lasting customer relationships?

Discuss your long-term approach to customer relationships, focusing on the significance of consistent communication, understanding customer needs, and delivering value through personalized service and support.

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What role does technology play in your sales approach?

Explain how technology, particularly CRM systems and communication tools, streamlines your sales process and improves customer engagement. Share examples of how you've leveraged technology to enhance your effectiveness as a sales representative.

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Crown is one of the world’s largest material handling companies. Crown’s award-winning line of lift trucks maintains a reputation for advanced product design, engineering and integrated manufacturing processes. Offering a broad range of forklifts,...

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April 16, 2025

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