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Senior Digital Writer/Editor

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Weekly Work Hours

40

Compensation Range

Staff Range N05 Salary

Salary Minimum

$53,000.00 Annually

FLSA

United States of America (Exempt)

Position Type

Staff

Position Summary
Serves as a lead editor for assigned digital publications, including websites, daily news sites and email marketing campaigns. Performs administrative work to support the planning, coordination, implementation, monitoring and evaluation of digital publications.

Required Knowledge, Skills, and Abilities

  • Experience in creative writing, copyediting, news writing, and digital media with a thorough knowledge of standard writing practices.

  • Excellent writing and editing skills as well as the ability to adopt the style, tone and voice of Dallas College and knowledge of various types of content.

  • Extensive knowledge of journalistic style standards, including AP Style.

  • The ability to ensure that the content meets the client’s needs and follows Dallas College policies, processes and guidelines.

  • Experience identifying a problem by researching options, resources and provides and implement a solution, making adjustments as they occur.

  • Ability to develop a strategy for generating meaningful content that consistently encourages engagement and interest in Dallas College key priorities.

  • Ability to develop and maintain a clear and consistent brand, voice and style.

  • Ability to establish and maintain positive working relationships, both internal and external to Dallas College to achieve the goals of the organization.

  • Good project management and organizational skills.

  • Ability to develop unique and attractive headlines and body of the article in order to get the attention of audiences.

  • Ability to balance data, insights and editorial acumen when making decisions about content.

  • A solid understanding of HTML editing tools. Highly organized and detail oriented, results driven with the ability to multitask and prioritize work schedules.

  • Knowledge of content management systems such as Photoshop, Illustrator, etc.

  • Requires exceptional copyediting, proofreading and fact-checking skills.

  • Experience with using internal style guides and visual standards.

  • Solid understanding of digital marketing principles.

  • Ability to have a clear understanding of the clients’ needs and goals for online publications to ensure clients goals are met.

  • Proficient computer skills, including Microsoft Office Suite.

  • Must have solid listening, oral and written communications to communicate with stakeholders and constituents within the Dallas College community network.

  • Must have excellent customer service skills.


Key Responsibilities

  • Research, write, edit and proofread a variety of digital content documents including news bites, promotional copies, full length articles and print copy that needs to be transformed into digital copy.

  • May create online advertisements for marketing initiatives. Uses HTML, CSS and other languages to publish content in various content management systems.

  • Publishes quality Web-based graphics, video and audio content.

  • Identifies new interview candidates, schedules and conducts interviews with them, subsequently developing content.

  • Ensures that digital content is fresh and appealing to our target audiences and that it supports assigned missions, goals and objectives.

  • Visits college campuses to cover stories.

  • Collaborates with other content writers and communicators in various organizations to help advance projects and programs for internal and public relations purposes.

  • Coordinates the Web production team (manager of rich media, technical web developers and content managers) in developing the information architecture and design layout of the district web sites.

  • Stays abreast of search engine strategies and develops effective keywords and descriptions for web pages.

  • Develops concepts and strategies to ensure that the district and colleges key messages are effectively communicated via assigned digital publication(s).

  • Establishes the journalistic style and voice of assigned digital publications.

  • Diplomatically coordinates with and edits the work of other writers and contributors to ensure consistency in style, tone and quality of assigned digital publication(s).

  • Some positions may be responsible for creating written, graphic, downloadable and interactive content.

  • Troubleshoots, assists, and develops content with various content owners.

  • May supervise writers, freelancers, research assistants and coach junior digital editors/writers.

  • Completes required Dallas College Professional Development training hours per academic year.

  • Performs other duties as assigned.

Physical Requirements
Normal physical job functions performed within a standard office environment. Reasonable accommodations may be made to individuals with physical challenges to perform the essential duties and responsibilities. Occasionally may be required to lift and carry materials weighing up to 30 pounds.

Minimum Qualifications

  • Associate degree plus five (5) years of experience in writing/editing and two (2) years of experience working in an online publishing environment.

  • Must have valid driver’s license for off-site travel.

  • Official transcripts will be required.

  • Bilingual or multilingual preferred.

*** Will be subject to a criminal background check. Some positions may be subject to a fingerprint check. ***

The intent of this job description is to provide a representative summary of the major duties and responsibilities performed by incumbents of this job and shall not be construed as a declaration of the total of the specific duties and responsibilities of any particular position. Incumbents may be directed to perform job-related tasks other than those specifically presented in this description. Position requires regular and predictable attendance.

About Us

Since 1965, Dallas College, formerly Dallas County Community College District, has served more than three (3) million students. Comprising seven campuses located around the Dallas/Fort Worth area, we are one of the largest community college systems in the state of Texas.  We strive to be a leader in the community college space, placing students at the center of everything we do.

Dallas College is committed to cultivating an environment of opportunity and belonging for all students and employees. We recognize that the Dallas College workforce, and the diverse talent that stems from it, is directly linked to our success. We are part of an equal opportunity system that provides education and employment opportunities without discrimination on the basis of any protected attribute, including race, color, religion, national origin, sex, disability, age, sexual orientation, gender identity or gender expression, veteran status, pregnancy or any other basis protected under applicable law.  In accordance with applicable law, Dallas College will make reasonable accommodations for applicants and employees’ religious practices and beliefs, as well as any mental health or physical disability needs.  

Applications Deadline

April 29, 2025

Average salary estimate

$53000 / YEARLY (est.)
min
max
$53000K
$53000K

If an employer mentions a salary or salary range on their job, we display it as an "Employer Estimate". If a job has no salary data, Rise displays an estimate if available.

What You Should Know About Senior Digital Writer/Editor, Dallas College

Are you a seasoned wordsmith with a passion for digital storytelling? Join Dallas College as a Senior Digital Writer/Editor at our Lecroy Center Campus and take the reins on our digital publications! This is not just another writing gig; it’s an opportunity to lead the charge in crafting engaging content across websites, daily news, and email marketing campaigns. As the Senior Digital Writer/Editor, you will put your extensive knowledge of creative writing, copyediting, and digital media to good use, enhancing how we communicate our message. You will collaborate with a vibrant team, ensuring every piece of content meets our standards and fulfills the needs of our audience. We want someone who can create captivating headlines and transform complex information into digestible articles. You should also bring your skills in HTML editing and content management to the table, making our digital spaces shine. From researching compelling stories to coordinating with graphic designers and writers, your organized and detail-oriented approach will be vital. Plus, with a flexible work environment and a commitment to diversity and inclusion, Dallas College is ready to support you in your professional journey. This role offers you the chance to not only shape our digital presence but also to make a real impact in the educational community. If you’re ready to shape the narrative of a leading educational institution, we’d love to see your application!

Frequently Asked Questions (FAQs) for Senior Digital Writer/Editor Role at Dallas College
What are the key responsibilities of a Senior Digital Writer/Editor at Dallas College?

As the Senior Digital Writer/Editor at Dallas College, you will be leading the creative force behind our digital publications. This includes writing, editing, and proofreading a variety of digital content, from news articles to promotional materials. You’ll also coordinate with a web production team to enhance our online presence, conduct interviews for storytelling, and develop strategies for effective digital communication. Your role is essential to ensuring that our content resonates with our audience and supports Dallas College’s mission.

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What qualifications are needed for the Senior Digital Writer/Editor position at Dallas College?

To qualify for the Senior Digital Writer/Editor position at Dallas College, candidates should have an Associate degree along with five years of writing and editing experience, and at least two years of experience in an online publishing environment. Familiarity with HTML and content management systems is vital, alongside strong creative writing and copyediting skills. Bilingual abilities are preferred and are a plus for enhancing our reach.

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How does the Senior Digital Writer/Editor role contribute to Dallas College?

The Senior Digital Writer/Editor role at Dallas College is pivotal in shaping how the institution communicates with its audience. By producing high-quality, engaging content, you help highlight the college's mission and initiatives, drive engagement among students and stakeholders, and elevate the overall branding of the college. Your work supports not only marketing strategies but also educational outreach and community engagement.

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What skills are essential for success in the Senior Digital Writer/Editor position at Dallas College?

Success as a Senior Digital Writer/Editor at Dallas College depends on several key skills. You’ll need excellent writing and editing abilities, a strong understanding of digital marketing principles, and familiarity with journalistic standards such as AP Style. Project management skills and the ability to work collaboratively across departments, along with a knack for developing compelling content that attracts audience interest, are also critical.

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What is the work environment like for the Senior Digital Writer/Editor at Dallas College?

The work environment for the Senior Digital Writer/Editor at Dallas College is collaborative and dynamic. You’ll be joining a team of passionate professionals dedicated to education and communication. Dallas College values diversity and inclusion, promoting a culture where everyone’s contributions are recognized. You can expect a supportive atmosphere where your ideas and creativity will have a platform to thrive.

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Common Interview Questions for Senior Digital Writer/Editor
What is your approach to creating engaging digital content as a Senior Digital Writer/Editor?

When responding to this question, highlight your creative process. Discuss how you gather information, conduct research, and tailor content to meet audience needs. Mention the importance of tone and voice, and how you ensure alignment with the brand's message. Examples of previous successful projects can also illustrate your effective approach.

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Can you explain your experience with content management systems?

Describe your familiarity with various content management systems, including specific tools you’ve used in past positions. Discuss how you leverage these systems for editing, publication, and analytics. Highlight any experience you have with HTML or CSS when presenting content, which is relevant to the Senior Digital Writer/Editor role at Dallas College.

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How do you ensure that your writing adheres to style guidelines, such as AP Style?

Share your process for ensuring adherence to style guidelines. Mention any resources you use to reference AP Style and how you apply this in your writing. You could also discuss your previous experiences in editing content from other writers to maintain consistency, which is a key responsibility for the Senior Digital Writer/Editor.

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Describe a time you improved a piece of content. What was your process?

Prepare a specific example where your edits or rewrites significantly improved a publication. Break down your approach, from identifying weaknesses to implementing changes. Talk about the outcome as evidence of your impact and why this process contributes to your effectiveness as a Senior Digital Writer/Editor.

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How do you prioritize multiple writing projects with tight deadlines?

Discuss your organizational skills and tools you use for managing time and prioritizing tasks. Emphasize strategies for maintaining high-quality output under pressure, such as regular check-ins and effective communication with team members. This shows your readiness for the fast-paced environment at Dallas College.

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What role does SEO play in your digital writing?

Talk about your understanding of SEO principles and how you integrate them into your writing. Discuss how you select keywords and craft content that is not only engaging but also optimized for search engines. Highlighting this knowledge aligns you with contemporary digital practices expected at Dallas College.

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How do you handle feedback on your writing from colleagues or clients?

Explain your positive approach toward receiving and implementing feedback. Share past experiences where constructive criticism resulted in improved content. This underscores your commitment to collaboration and growth, essential qualities for a Senior Digital Writer/Editor.

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What techniques do you employ to research topics for your writing?

Outline your research strategies, including how you identify credible sources and gather diverse perspectives to inform your writing. This illustrates your thoroughness as a Senior Digital Writer/Editor and your commitment to creating well-informed content.

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How do you stay current with trends in digital media and writing?

Discuss the importance of continuous learning in digital writing. Mention specific resources, webinars, or publications you follow to keep up with industry trends. This shows your proactive mindset and dedication to maintaining relevance in your role at Dallas College.

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Can you provide an example of a successful marketing campaign you were involved with?

Share a detailed account of your involvement in a digital marketing campaign. Outline your role, the strategies implemented, and the results achieved. Highlighting measurable success illustrates your effectiveness and strategic thinking in the context of a Senior Digital Writer/Editor.

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EMPLOYMENT TYPE
Full-time, on-site
DATE POSTED
April 16, 2025

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