Product Marketing Manager

As a Product Marketing Manager at Digital Scientists, your key responsibilities include leading the product marketing strategy and executing all go-to-market efforts for a high-growth client. You'll manage launch plans, create impactful messaging and content tailored to small business audiences, and develop onboarding materials to ensure users derive value from the product rapidly. You’ll also be responsible for representing the brand in customer conversations and seamlessly collaborating with product and design teams to align customer needs with the product roadmap.

To qualify for the Product Marketing Manager position at Digital Scientists, candidates should have 4 to 6 years of product marketing experience, ideally with mobile or SaaS products. A relevant Bachelor’s degree or an MBA is also required. Additionally, having a solid understanding of email marketing platforms like Mailchimp or Klaviyo and experience with e-commerce platforms such as Shopify will strengthen your application, along with exceptional storytelling and writing skills.

Digital Scientists provides an open and collaborative work environment where Product Marketing Managers are encouraged to thrive in a rapidly evolving, early-stage atmosphere. You will work alongside curious, creative team members who are passionate about building modern software products. The heart of our culture revolves around agility, ownership, and versatility, which ensures that every day brings exciting challenges and opportunities to innovate.

The Product Marketing Manager plays a pivotal role in the success of Digital Scientists by driving growth through strategic marketing initiatives. This includes crafting compelling messaging that resonates with audiences, executing go-to-market strategies, and utilizing insightful user feedback to enhance product offerings. Your ability to communicate effectively and manage cross-functional collaborations ensures that our product meets market demands and achieves high levels of user engagement and retention.

Digital Scientists offers a comprehensive benefits package for Product Marketing Managers, including generous health plans, paid time off, and a 401K savings plan with employer matching. The role also provides flexible in-office work hours, fostering a balance between collaboration and personal time. Working in the heart of bustling downtown Alpharetta, you'll find a supportive culture that prioritizes employee well-being and professional growth.

When launching a new product, I would start with thorough market research to understand customer needs and preferences. Following this, I would craft a detailed go-to-market strategy that includes targeted messaging tailored to the identified audience segments. Collaboration with cross-functional teams is crucial, so I would work closely with product management and design to ensure alignment on features that solve real customer pain points.

In my previous roles, I have extensively used email marketing platforms such as Mailchimp and Klaviyo to create segmented campaigns based on user behavior. My experience includes crafting compelling subject lines and engaging content that drives high open and conversion rates. I also analyze campaign performance metrics, allowing me to optimize future emails based on data-driven insights.

I prioritize customer feedback as a critical component in product marketing. I actively seek feedback through surveys, interviews, and testing sessions to gather insights about user experiences. This information is then utilized to shape marketing strategies, improve product positioning, and enhance user onboarding to ensure that our messaging resonates well with customers.

To create compelling product messaging, I focus on identifying the key benefits and unique selling propositions of the product. I employ storytelling techniques that highlight real-life customer testimonials and align messaging with the emotional needs of the target audience. Additionally, A/B testing different messages helps refine what resonates best with users.

In my last role, I led a go-to-market strategy for a mobile app launch that included comprehensive competitor analysis, targeted messaging development, and multi-channel campaigns. I coordinated with the sales and product teams to ensure a cohesive rollout and trained sales staff on key product features. As a result, we achieved a 30% increase in user sign-ups within the first month post-launch.

I balance strategic thinking with tactical execution by setting clear objectives that align with overarching business goals. I break down broader strategies into actionable tasks and establish timelines for implementation. Regular check-ins with the team help ensure we are on track and allow us to make adjustments as needed, thus maintaining flexibility while keeping an eye on the strategic vision.

When developing educational content for users, I consider their onboarding experience and the challenges they may face with the product. I ensure that content is concise, engaging, and provides real value, ultimately helping users maximize the product's potential. I also employ various formats, such as video tutorials, in-app guides, and written articles, to cater to different learning styles.

To ensure consistent brand messaging across multiple channels, I create a comprehensive messaging framework that includes key brand values, tone of voice, and core messages. I also train team members on these elements and regularly review content produced across various channels to ensure there is alignment. Utilizing tools like content calendars helps organize and maintain consistency in messaging.

Collaboration is central to my role as a Product Marketing Manager. I often work with product, design, sales, and content teams to ensure that all perspectives are considered in marketing initiatives. By fostering open lines of communication and creating cross-functional team meetings, we can align our efforts and drive better outcomes for product launches and marketing campaigns.

I measure the success of my product marketing efforts through key performance indicators such as user adoption rates, engagement metrics, retention statistics, and Net Promoter Score (NPS). By analyzing these data points, I can ascertain what strategies are working well and where there's room for improvement, allowing me to adapt our marketing tactics as needed to optimize results.