About Four Seasons:
Four Seasons is powered by our people. We are a collective of individuals who crave to become better, to push ourselves to new heights and to treat each other as we wish to be treated in return. Our team members around the world create amazing experiences for our guests, residents, and partners through a commitment to luxury with genuine heart. We know that the best way to enable our people to deliver these exceptional guest experiences is through a world-class employee experience and company culture.
At Four Seasons, we believe in recognizing a familiar face, welcoming a new one and treating everyone we meet the way we would want to be treated ourselves. Whether you work with us, stay with us, live with us or discover with us, we believe our purpose is to create impressions that will stay with you for a lifetime. It comes from our belief that life is richer when we truly connect to the people and the world around us.
About the location:
Four Seasons Hotels and Resorts is a global, luxury hotel management company. We manage over 120 hotels and resorts and 50 private residences in 47 countries around the world and growing. Central to Four Seasons employee experience and social impact programming is the company’s commitment to supporting cancer research, and the advancement of diversity, inclusion, equality and belonging at Four Seasons corporate offices and properties worldwide. At Four Seasons, we are powered by people and our culture enables everything we do.Director, Influencer and Creator Strategy
Four Seasons is powered by our people. We are a collective of individuals who crave to become better, to push ourselves to new heights and to treat each other as we wish to be treated in return. Four Seasons has built a legacy of excellence since 1961, and this role is pivotal in advancing our industry leading creator and influencer strategies.
As the global Director of Influencer and Content Creator Strategy, you will play an integral role within the Four Seasons, PRSM Center of Excellence (COE) which acts as a centralized hub for the development of best in class global, regional and market level organic and earned social. You’ll manage global brand, regional and property driven integrated social efforts and function as a knowledge center to drive value through performance best practices and efficiencies. By combining influencer marketing, content creation, and social best practices, you will elevate the Four Seasons brand and help achieve business outcomes.
This role offers the opportunity to collaborate across commercial, marketing, digital, and other key matrix teams, while developing new capabilities and talent to make Four Seasons a leader across the spectrum of influencer relations and creator efforts.
A key part of this role is cultivating in-house talent, building a high-performance team with specialized skills in influencer relations and creator collaborations. You will mentor your team to innovate and execute strategies that drive growth and maintain our leadership in these capabilities.
You will also play a central role in leading cross-property integrated social programs that drive audience engagement through social-first content strategies. These programs will not only amplify global hotels and resorts but will also support commercial goals, engaging key target audiences through collaborative and innovative campaigns.
A deep familiarity with Instagram and TikTok is essential for this role. You must be well-versed in the nuances of both platforms, including their algorithms, content trends, creator/influencer landscapes, engagement strategies, and the best ways to drive lead acquisition and conversions through affiliate links. Understanding how to effectively leverage these social media channels will be a critical part of developing successful influencer, creator and affiliate campaigns that maximize revenue opportunities.
Key Activities:
Influencer Strategy
Team Building & Talent Development
Content Creation & Campaign Development
Performance Measurement & Reporting
Cross-Functional Collaboration
Innovative Growth
What You Bring:
Key Skills/Who You Are:
Travel:
This role will be a Hybrid working model, which will require 3 days per week in the Four Seasons Corporate Office located at 1165 Leslie Street, Toronto, Ontario #LI-Hybrid
Four Seasons is committed to providing employment accommodation in accordance with the Ontario Human Rights Code and the Accessibility for Ontarians with Disabilities Act. If contacted for an employment opportunity, please advise Human Resources if you require accommodation.If an employer mentions a salary or salary range on their job, we display it as an "Employer Estimate". If a job has no salary data, Rise displays an estimate if available.
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