Programmatic Manager (DV360) - job 2 of 2

The Programmatic Manager at Jellyfish is responsible for optimizing campaign performance on programmatic platforms, developing strategic insights for clients, collaborating across teams, and mentoring junior staff. You’ll also engage with clients to tailor their strategies and utilize analytics data to inform decisions, all while working under the guidance of the Senior Programmatic Director.

To qualify for the Programmatic Manager role at Jellyfish, candidates should have over 2 years of experience in programmatic advertising within an agency setting. Knowledge of programmatic advertising technologies, especially Google Marketing Platform tools like DV360, as well as advanced skills in Excel or Google Sheets, are essential. Strong interpersonal and communication skills are vital for interacting with clients and mentoring team members.

The Programmatic Manager plays a crucial role in client success by optimizing ad campaigns and leveraging data-driven insights to inform strategies. By collaborating with cross-functional teams, the Programmatic Manager creates holistic advertising solutions tailored to the unique needs of each client, enhancing campaign performance and driving growth.

Jellyfish places a strong emphasis on personal and professional growth for its employees. As a Programmatic Manager, you will accumulate paid development days and have access to LinkedIn Learning courses. The company actively fosters a flexible working environment, allowing you to tailor your work hours and location, supporting your growth and well-being.

Jellyfish stands out as an attractive workplace for a Programmatic Manager due to its commitment to diversity, collaboration, and innovation. The company promotes a culture that values unique contributions, flexible working arrangements, and support for continuous development, which collectively create a positive and empowering work environment.

When answering this question, provide specific examples of your previous roles where you managed programmatic campaigns. Highlight the platforms you've worked with, the results you achieved, and your approach to optimizing campaign performance.

Discuss particular strategies you've employed in past campaigns, such as A/B testing, leveraging audience targeting, and using analytics to make informed decisions. Emphasize your ability to adapt to emerging trends in programmatic advertising.

Explain your methodology for analyzing data, focusing on key metrics that indicate campaign success. Detail how you communicate insights to clients in an understandable way and your experience using data visualization tools.

Describe your proactive communication style and how you establish rapport with clients. Share examples of how you’ve navigated challenges and maintained strong partnerships, emphasizing your interpersonal skills.

Talk about your approach to mentorship, including strategies for knowledge sharing, providing constructive feedback, and supporting skill development. Illustrate this with examples of successful mentoring experiences.

Emphasize the importance of teamwork in achieving campaign success. Provide examples of how you’ve collaborated with cross-functional teams, highlighting the benefits of diverse perspectives in problem-solving and innovation.

Discuss sources you use such as industry publications, webinars, and networking events. Mention any relevant certifications or trainings that demonstrate your commitment to staying informed and continuously learning.

Provide a specific instance where you introduced a new technology or approach that improved efficiencies or campaign outcomes. Detail the steps you took and the results that followed.

Detail your hands-on experience with DV360, emphasizing your ability to manage and optimize campaigns effectively. Discuss the specific features you utilize and how they contribute to achieving your client's goals.

Tailor your answer to highlight aspects of Jellyfish's culture, values, and growth opportunities that resonate with you. Show that you understand the company's mission and how you fit into its vision for the future.