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Vice President of Sales, NA Analytics
We go beyond the obvious, using intelligence, passion and creativity to inspire new thinking and shape the world we live in. To start a career that is out of the ordinary, please apply Job Details Vice President of Sales, NA Analytics Atlanta GA, Boston MA, Chicago IL, Norwalk CT, New York City NY or Remote USA Why this job is important Reporting to the Head of NA Analytics, sell key Analytics solutions and AI capabilities and deliver on bold sales targets. Kantar has world-leading capabilities in AI enabled marketing mix modeling (Lift ROI), campaign measurement (Lift/Lift+), segmentation & choice modeling, digital analytics (insights from social media, search, and other digital signals), AI Assistant for connected insights and intelligence (KaiA), and CRM/customer analytics. This role is responsible for sales of these solutions and will work alongside Analytics subject matter authorities and practice leads who are responsible for delivering on the solutions sold. The ideal candidate is a pragmatist with solid competency in stakeholder management. They are energetic and/or magnetic, with a passion for bringing analytics and decisions tools to clients and enable them to make smarter, faster, and better business and marketing decisions. They are detail oriented but know when to empower others. They are empathetic and inclusive leaders. They balance professionalism with genuine fun. They have marketing and business acumen and offer ideas and perspectives to improve themselves and those around them. A successful candidate will demonstrate experience and success in generating multi-million-dollar engagements with new business/new logo accounts through sales of custom and productized analytics solutions. What you'll be doing
- Accountable for individual sales quota with a focus on hunting with new buying points from existing clients and new logo/prospects, selling directly to brands and advertisers
- Identify new business opportunities by understanding the AI, data, and analytics market, and using personally established network and experience selling in one or more of analytics areas: marketing and media effectiveness, digital analytics, fast evolving AI & Analytics landscape, segmentation analytics, and product development and price optimization using choice modeling
- Develops outbound BDR-led strategies and plans and builds new opportunities and support initial cross-Analytics portfolio conversations with prospects
- Discover prospect needs and triggers and develop win strategy to drive sales of focused solutions
- Creates relationships with key contacts and prospective clients using the Kantar client network as well as personally established network
- Responsible for all aspects of the sales process, from prospecting to qualification to closing
- Logs sales activity and maintains sales pipeline including revenue forecasts, weekly comments on active deals, and estimated contract dates through internal CRM (Salesforce)
- Leads RFP and proposal development process, including collaborating with internal teams, coordinating client timelines, developing or influencing pitch and proposal collateral that resonates with clients and tells a differentiated story; plays a lead client-facing role from initial outreach through final proposal presentation and negotiations
- Conducts client/prospect meetings to build and maintain high levels of customer satisfaction across all solutions and engagement with Kantar
- Regularly assess pipeline health and lead actions to improve the pipeline quality & size
- Understands the competitive landscape and reports back to the organization on points of differentiation
- Understands financial implications (gross margin, job profit, operating profit, forecasting) to negotiate deals that adhere to Kantar's financial guidelines
- 10+ years of quota-carrying sales experience in marketing analytics, marketing effectiveness solutions, data strategy and engineering, customer analytics, AI/analytics consulting, and selling to Chief Marketing Officer, Marketing decision makers, and Insights and Analytics decision makers
- A hunting mentality with experience using existing network of client relationships/"rolodex" of contacts and generating leads
- Proven success generating revenue with multi-million-dollar new business/new logo accounts
- Demonstrated ability to translate sophisticated concepts into concise, insightful messaging
- Excellent commercial competence, presentation and interpersonal skills (verbal and written)
- Highly motivated, self-starter, driver of change and transformation
- Shown cross portfolio collaboration and leadership
- Medical plans with comprehensive, affordable coverage for a range of health services
- Health Savings Account/FSA
- Dental, Vision and benefits to cover unique healthcare needs
- Wellness Program
- 401k with matching
- Tuition Reimbursement, Commuter benefits
- Unlimited PTO
Average salary estimate
$189050
/ YEARLY (est.)
min
max
$141800K
$236300K
If an employer mentions a salary or salary range on their job, we display it as an "Employer Estimate". If a job has no salary data, Rise displays an estimate if available.
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Kantar is the world’s leading data, insights and consulting company. We help clients understand people and inspire growth.
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Full-time, remote
DATE POSTED
April 14, 2025
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