LiveOps Product Manager (Digital Gaming)

CREATIVITY IS OUR SUPERPOWER. It’s our heritage and it’s also our future. Because we don’t just make toys. We create innovative products and experiences that inspire fans, entertain audiences and develop children through play. Mattel is at its best when every member of our team feels respected, included, and heard—when everyone can show up as themselves and do their best work every day. We value and share an infinite range of ideas and voices that evolve and broaden our perspectives with a reach that extends into all our brands, partners, and suppliers.

The Team:

Mattel Game Studios’ mission is to harness the power of Mattel's iconic brands and IP to create a wide variety of engaging digital games. Our team is guided by industry leaders with decades of experience in various facets of the gaming industry. We are seeking talented individuals to join us in our mission to create innovative and engaging digital experiences that resonate with our beloved brands. If you are passionate about gaming and eager to be part of a dynamic, forward-thinking team in family entertainment, this is the opportunity for you!

The Opportunity: 

Mattel Game Studio is seeking an experienced Product Manager, LiveOps to take a key role in managing the Live Operations of an upcoming casual game. The Product Manager will be responsible for the strategy, planning, execution, analysis of the game to ensure we are delivering first-class player experiences while driving sustainable business growth. This position requires close collaboration with talented internal teams and external development partners to ensure all sides are aligned in executing a solid LiveOps strategy and plan.

The ideal candidate is passionate about mobile games, diving into data, problem solving and keeping up with the latest trends in the market.

What Your Impact Will Be: 

• Develop and maintain a comprehensive LiveOps content calendar focusing on maximizing engagement, retention and monetization while partnering with our developers
• Work cross-functionally across Production, Game Design, Engineering, Marketing to align on objectives and execute key beats
• Partner effectively with external development teams, ensuring clear communication, alignment on goals, and timely delivery of LiveOps content and features
• Keep a pulse on player sentiment and feedback related to live content (via app reviews, community channels, surveys). Use these insights to inform event design – for instance, tuning difficulty or adding fan-favorite content. 
• Be KPI driven. Provide regular reports and updates on LiveOps performance to stakeholders. Summarize what each major event achieved versus goals and outline upcoming LiveOps plans.
• Partner with our Data Analyst to analyze performance metrics: player engagement, retention, revenue lift, conversion rates, etc. Derive insights and share learnings with the team, using data to continually optimize future live ops plans.
• Design, implement, and analyze A/B tests to optimize LiveOps content, features, and monetization tactics.
• Stay informed about industry best practices, competitive landscape, and emerging trends in mobile F2P LiveOps and casual games

What We’re Looking For:

• At least 3-5+ years of experience in product management, live operations, or game production, specifically within the free-to-play (F2P) mobile games industry
• Deep understanding of F2P LiveOps mechanics and best practices – you know how events, sales, and promotions drive KPIs, and have a demonstrated track record executing them​
• Proactive in identifying opportunities, tackling analysis, curious, driven to rapidly iterate and make improvements
• Proven experience planning, executing, and analyzing LiveOps events, features, or promotions
• Strong analytical and quantitative skills, with demonstrated ability to interpret data (especially player behavior, engagement, and monetization metrics) and make data-informed decisions. Proficiency with Excel is required.
• Experience with A/B testing methodologies and analysis
• Excellent communication, collaboration, and interpersonal skills, with a proven ability to work effectively with both internal cross-functional teams and external partners/developers
• Passion for mobile games (especially casual genres) and creating engaging player experiences. Experience working with major IPs or entertainment brands is a strong plus
• Highly organized, proactive, detail-oriented, and comfortable managing multiple tasks in a fast-paced environment
• Bachelor's degree or equivalent practical experience

The annual base salary range for this position is between $95,000 and $115,000.
**This range is indicative of projected hiring range, however annual base salary will be determined based on a candidate’s work location, skills and experience. Mattel offers competitive total pay programs, comprehensive benefits, and resources to help empower a culture where every employee can reach their full potential.

Don’t meet every single requirement? At Mattel, we are dedicated to an inclusive workplace and a culture of belonging. If you’re excited about this role but your past experience doesn’t align perfectly with every qualification in the job description, we still encourage you to apply. You may be just the right candidate for this or other roles.

How We Work:

We are a purpose driven company aiming to empower generations to explore the wonder of childhood and reach their full potential. We live up to our purpose employing the following behaviors:

• We collaborate: Being a part of Mattel means being part of one team with shared values and common goals. Every person counts and working closely together always brings better results. Partnership is our process and our collective capabilities is our superpower.
• We innovate: At Mattel we always aim to find new and better ways to create innovative products and experiences. No matter where you work in the organization, you can always make a difference and have real impact. We welcome new ideas and value new initiatives that challenge conventional thinking.
• We execute: We are a performance-driven company. We strive for excellence and are focused on pursuing best-in-class outcomes. We believe in accountability and ownership and know that our people are at their best when they are empowered to create and deliver results.

Who We Are:

Mattel is a leading global toy and family entertainment company and owner of one of the most iconic brand portfolios in the world. We engage consumers and fans through our franchise brands, including Barbie, Hot Wheels, Fisher-Price, American Girl, Thomas & Friends, UNO, Masters of the Universe, Matchbox, Monster High, MEGA and Polly Pocket, as well as other popular properties that we own or license in partnership with global entertainment companies. Our offerings include toys, content, consumer products, digital and live experiences. Our products are sold in collaboration with the world’s leading retail and ecommerce companies. Since its founding in 1945, Mattel is proud to be a trusted partner in empowering generations to explore the wonder of childhood and reach their full potential.

Mattel’s award-winning workplace culture has been recognized by Forbes, Fast Company, Newsweek, Great Place to Work, TIME, and more.

Visit us at https://jobs.mattel.com/ and www.instagram.com/MattelCareers.

Mattel is an Affirmative Action/Equal Opportunity Employer where we want you to bring your authentic self to work every day. We welcome all job seekers, and all applicants will receive consideration for employment without regard to race, ethnicity, color, national origin, religion, sex, gender, gender identity or expression, sexual orientation, veteran and protected veteran status, disability status, and or any other basis protected by applicable federal, state or local law.

Pursuant to the Los Angeles Fair Chance Ordinance and the California Fair Chance Act, qualified applicants with arrest or conviction records will be considered for employment.

Videos to watch:
The Culture at Mattel
Mattel Investor Highlights