Digital Marketing Manager, Programmatic

As a Digital Marketing Manager, Programmatic at Mochi Health, your primary responsibilities include expanding our online marketing efforts through effective programmatic advertising. You'll oversee the execution and optimization of various digital campaigns, ensuring they meet specific numeric conversion goals at or below the target customer acquisition cost. Collaboration is key, as you'll work closely with design, brand, and analytics teams to create and assess comprehensive advertising strategies that deliver results.

Ideal candidates for the Digital Marketing Manager, Programmatic role at Mochi Health should have a minimum of 5 years' experience in performance-driven digital marketing roles. Proven expertise in programmatic advertising, particularly with familiarity of ad networks, DSPs, and audience targeting technologies, is essential. Strong communication skills, a knack for analytics, and a proactive approach to problem-solving in a fast-paced environment are also crucial for success in this position.

At Mochi Health, we believe in cultivating growth and creativity within our team. As a Digital Marketing Manager, Programmatic, you will have access to opportunities for professional development, including mentorship from experienced leaders, and a culture that encourages experimentation and learning. We also prioritize wellness and work-life balance, ensuring our team has the resources to thrive personally and professionally.

Mochi Health prides itself on fostering a vibrant and collaborative workspace. As a Digital Marketing Manager, Programmatic, you will enjoy a lively office atmosphere in downtown San Francisco, complete with an unlimited espresso and matcha bar, delicious lunches five days a week, and a culture focused on connection and community. You'll be part of a high-impact team working in an environment that champions creativity and innovation.

The Digital Marketing Manager, Programmatic at Mochi Health will be responsible for managing a variety of digital advertising campaigns focused on improving B2C growth. This includes leveraging programmatic advertising techniques to execute and optimize campaigns across multiple platforms. You will work on advanced targeting tactics, remarketing strategies, and evaluating campaign performance to ensure we meet our objectives effectively.

When answering this question, focus on specific instances where you successfully implemented programmatic strategies that led to measurable results. Highlight your familiarity with ad networks, DSPs, and audience targeting, and discuss how these elements contributed to campaign optimization and improved conversion rates.

Discuss your methodology for analyzing performance metrics in real-time, making data-driven adjustments, and testing various creative assets to improve campaign performance. Emphasize your ability to collaborate with analytics and design teams to create a well-rounded strategy.

Highlight any specific tools or platforms you are proficient in, such as DMPs or DSPs. Explain how you utilize these platforms to enhance targeting, bidding strategies, and overall campaign management for maximum efficiency.

Demonstrate your analytical skills by discussing how you examine data to pinpoint the reasons for underperformance. Talk about implementing A/B testing, adjusting targeting strategies, or iterating on creative assets to turn around a struggling campaign.

Explain your experience working closely with these teams to fulfill creative asset needs and evaluate campaign performance. Emphasize the importance of communication and teamwork in achieving integrated marketing goals.

Discuss your dedication to continuous learning through industry blogs, webinars, forums, or events. Mention any thought leaders or specific sources that inform your understanding of digital marketing trends.

Provide a detailed case study of a past campaign, including the goals, strategies implemented, and the result achieved. Use metrics to underscore its success and the lessons learned that you would apply to future initiatives.

Highlight KPIs such as CPC, CPA, ROI, and conversion rates. Explain why these metrics are important and how they influence your strategy decisions for future campaigns.

Talk about the methods you use to analyze consumer behavior data and adjust marketing strategies accordingly. Discuss how staying attuned to shifting market dynamics helps you optimize ad targeting and creative messaging.

Express your passion for the healthcare field and how Mochi Health's values resonate with you. Discuss your enthusiasm for contributing to a mission-driven company and how your skills align with their goals for digital marketing innovation.