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Programmatic Account Manager- New York - job 3 of 7

Company Description

We create world-class content, which we distribute across our portfolio of film, television, and streaming, and bring to life through our theme parks and consumer experiences. We own and operate leading entertainment and news brands, including NBC, NBC News, MSNBC, CNBC, NBC Sports, Telemundo, NBC Local Stations, Bravo, USA Network, and Peacock, our premium ad-supported streaming service. We produce and distribute premier filmed entertainment and programming through Universal Filmed Entertainment Group and Universal Studio Group, and have world-renowned theme parks and attractions through Universal Destinations & Experiences. NBCUniversal is a subsidiary of Comcast Corporation.

Comcast NBCUniversal has announced its intent to create a new publicly traded company ('SpinCo') comprised of most of NBCUniversal's cable television networks, including USA Network, CNBC, MSNBC, Oxygen, E!, SYFY and Golf Channel along with complementary digital assets Fandango, Rotten Tomatoes, GolfNow, GolfPass, and SportsEngine. The well-capitalized company will have significant scale as a pure-play set of assets anchored by leading news, sports and entertainment content. The spin-off is expected to be completed during 2025.

As a company uniquely positioned to educate, entertain and empower through our platforms, Comcast NBCUniversal stands for including everyone. Our Diversity, Equity and Inclusion initiatives, coupled with our Corporate Social Responsibility work, is informed by our employees, audiences, park guests and the communities in which we live. We strive to foster a diverse, equitable and inclusive culture where our employees feel supported, embraced and heard. Together, we'll continue to create and deliver content that reflects the current and ever-changing face of the world.

Job Description

Work with the driven and highly motivated One Platform Ad Sales organization of NBCUniversal, one of the world’s leading media and entertainment companies. The Programmatic Account Manager role is a strategic partner to Clients & Sales Account Executives.

You will be responsible for managing and growing NBCU’s partnerships with Advertisers and ultimately enabling our clients to reach their business objectives. This role plays a key part in ensuring campaign success & communicating key campaign learnings to better support our clients.

As a Programmatic Account Manager, you will:

  • Play a critical role within our fast-paced Ad Sales team to support the full sales cycle, spearheading proposals through execution for programmatic campaigns.
  • Be responsible for managing & developing client relationships
  • Proactively identify strategic approaches for new or incremental opportunities as well as upselling products and services.
  • Contribute to revenue, advertiser education, & advertiser satisfaction through establishing and building trusted client relationships
  • Deliver best-in-class partnership experience for NBCU advertising clients and their campaigns.
  • Maintain a high standard of operational excellence while executing effective, performance-driven campaigns.
  • Closely align with other client services team members and cross-functional groups. 

Responsibilities include, but are not limited to:

  • Building and managing relationships with existing and potential new clients and agencies through routine communication; actively grow industry relationships in order to gain marketplace intelligence.
  • Synergistically work alongside all internal teams (Sales, Client Teams, Streaming & Data Products, Content Partnerships, Planning, Marketing, Research, Ops, etc.).
  • Support day-to-day client deliverables across the pre-sale and post-sale lifespan of PG and PMP campaigns. Lead communication for all internal deliverables related to client and sales support.
  • Troubleshoot and support any technical or creative issues that arise related to bid requests, win rates, optimization levers, audience targeting, pricing, fees, and more, ultimately ensuring the smooth execution of client campaigns.
  • Work collaboratively and effectively with internal cross-functional teams and DSP and SSP partners directly.
  • Collaborate with a diverse group of internal cross-functional teams including Pricing, Inventory, Ad Ops and Measurement to ensure successful campaign executions and troubleshoot client issues.
  • You not only analyze data to understand trends, but you also clearly communicate the “why” behind results and deliver actionable insights & recommendations to both internal and external partners.
  • Develop campaign strategies and audience targeting recommendations that speak directly to client and campaign KPIs.
  • Maintain up-to-date knowledge of NBCU features and audience trends, and serve as an external product expert, educating clients on new and existing ad solutions and advising on best practices to achieve advertiser KPI.

Qualifications

  • 3+ years of programmatic experience at a media company or agency
  • Experience contributing to revenue, advertiser education, & advertiser satisfaction
  • Passion for data, process, customer success and working cross-functionally with stakeholders
  • Ability to foster strong internal and external relationships. 
  • Excellent interpersonal and client communication skills; experienced presenter and negotiator 
  • Self-starter; ability to work very independently as well as collaboratively
  • Deadline-driven and process-oriented personality. Comfortable working in the fast-paced, dynamic and growing business  
  • Strong analytical reasoning and problem solving skill
  • Experience contributing to revenue, advertiser education & advertiser satisfaction

Additional Requirements:

Hybrid: This position has been designated as hybrid, generally contributing from the office a minimum of three days per week.

This position is eligible for company sponsored benefits, including medical, dental and vision insurance, 401(k), paid leave, tuition reimbursement, and a variety of other discounts and perks. Learn more about the benefits offered by NBCUniversal by visiting the Benefits page of the Careers website.

Salary range: $85,000 - $105,000 base + sales incentive commission eligible 

Additional Information

As part of our selection process, external candidates may be required to attend an in-person interview with an NBCUniversal employee at one of our locations prior to a hiring decision. NBCUniversal's policy is to provide equal employment opportunities to all applicants and employees without regard to race, color, religion, creed, gender, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation, marital status, pregnancy, veteran status, membership in the uniformed services, genetic information, or any other basis protected by applicable law.

If you are a qualified individual with a disability or a disabled veteran and require support throughout the application and/or recruitment process as a result of your disability, you have the right to request a reasonable accommodation. You can submit your request to [email protected].

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Average salary estimate

$95000 / YEARLY (est.)
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$85000K
$105000K

If an employer mentions a salary or salary range on their job, we display it as an "Employer Estimate". If a job has no salary data, Rise displays an estimate if available.

What You Should Know About Programmatic Account Manager- New York, NBCUniversal

As a Programmatic Account Manager at NBCUniversal, you’ll find yourself at the heart of a fast-paced and dynamic team that is shaping the future of advertising. Located at our vibrant office in New York, you will be collaborating with an enthusiastic One Platform Ad Sales organization. Your primary role will be to build and maintain relationships with advertisers while effectively managing their programmatic campaigns. You’ll proactively identify new opportunities and contribute to strategies that help our clients reach their business goals. Your dedication to excellent campaign execution will be essential, as you'll guide clients through the entire sales cycle, from proposal to execution, while ensuring their needs are met and their expectations exceeded. Communication will be key in this position; you’ll need to articulate the “why” behind data trends and insights while working closely with cross-functional teams such as Sales, Marketing, and Ad Ops. Not only will you drive revenue and enhance advertiser satisfaction, but you will also establish NBCU as a trusted partner in their advertising journey. If you have a passion for data, a knack for relationship-building, and are driven by results, this is the perfect opportunity for you to thrive within a company committed to diversity and inclusion, creating content that connects with audiences everywhere.

Frequently Asked Questions (FAQs) for Programmatic Account Manager- New York Role at NBCUniversal
What are the main responsibilities of a Programmatic Account Manager at NBCUniversal?

The Programmatic Account Manager at NBCUniversal is responsible for managing client relationships, spearheading programmatic campaigns from proposal to execution, and ensuring campaign success. This role requires you to communicate effectively with clients and internal teams to troubleshoot any issues and deliver insights that drive revenue and advertiser satisfaction. Basically, you'll be the strategic partner that helps advertisers navigate their needs while maximizing their campaign performance.

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What qualifications are required to apply for the Programmatic Account Manager position at NBCUniversal?

To be considered for the Programmatic Account Manager role at NBCUniversal, candidates should have at least 3 years of experience in programmatic advertising, preferably within a media company or agency. Strong interpersonal skills, a passion for data, and the ability to foster relationships are crucial. Candidates should also be deadline-driven and possess analytical reasoning capabilities, enabling them to provide actionable insights that meet client expectations.

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How does NBCUniversal ensure successful campaign execution in the Programmatic Account Manager role?

As a Programmatic Account Manager at NBCUniversal, you’ll work closely with various internal cross-functional teams such as Pricing, Inventory, and Ad Ops to ensure that campaigns are executed smoothly. You’ll troubleshoot any technical issues that arise and maintain operational excellence, delivering performance-driven campaigns while ensuring that the clients receive a best-in-class partnership experience. This collaboration and attention to detail are what make campaign success possible.

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What opportunities for advancement does a Programmatic Account Manager have at NBCUniversal?

Working as a Programmatic Account Manager at NBCUniversal opens doors for career advancement within the company. With a commitment to employee growth and development, NBCUniversal promotes a culture where you can leverage your skills to move into more senior roles within Ad Sales or even venture into different areas of the media and entertainment industry. Your career path can be as dynamic as the industry itself!

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What is the work culture like for a Programmatic Account Manager at NBCUniversal?

The work culture at NBCUniversal is vibrant, inclusive, and collaborative. As a Programmatic Account Manager, you'll be part of a team that thrives on creativity and innovation. The company's focus on diversity and inclusion ensures a supportive environment where everyone’s voice matters. You’ll find that teamwork is emphasized, empowering you to share ideas and strategies that contribute to collective success.

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Common Interview Questions for Programmatic Account Manager- New York
Can you describe your experience with programmatic advertising?

When answering this question, be specific about your roles in managing programmatic campaigns, including metrics you've improved, technologies you've worked with, and how you've built client relationships. Highlight how this experience has prepared you for the Programmatic Account Manager position at NBCUniversal.

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How do you handle underperforming campaigns?

Discuss your analytical approach to identifying issues within campaigns. Provide examples where you've assessed key performance indicators, made adjustments, and communicated these changes effectively to clients, thereby enhancing campaign performance.

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How do you ensure effective communication with clients and internal teams?

Elaborate on your communication strategies, emphasizing how you build trust with clients and facilitate collaboration among internal teams. Consider sharing successful examples where clear communication led to improved campaign outcomes.

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What strategies do you use for upselling to existing clients?

Discuss your understanding of client needs, market trends, and product knowledge. Provide an example of a successful upsell, detailing how you positioned the additional services to meet the client’s goals.

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Can you share a time when you had to troubleshoot a significant issue during a campaign?

Share a detailed account of the issue, how you identified it, and the steps you took to mitigate the situation. Emphasize the outcome and what you learned from the experience.

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What tools and technologies have you utilized for programmatic advertising?

Mention specific tools and platforms you are familiar with, such as DSPs or SSPs. Explain how you've used these technologies effectively to execute campaigns and analyze performance.

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How do you prioritize tasks in a fast-paced environment?

Discuss your time management skills and how you prioritize workload using tools or methods. Illustrate your approach with a scenario that showcases your ability to meet deadlines.

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What do you believe sets NBCUniversal apart from other media companies?

Share your understanding of NBCUniversal’s unique offerings, diverse content portfolio, and commitment to innovation. Relate this back to how these factors can enhance your role as a Programmatic Account Manager.

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Describe a successful campaign you managed and what made it successful.

Detail a specific campaign while emphasizing the objectives, strategies, and results. Discuss how you addressed challenges during the campaign and the impact of your efforts on the overall success.

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Why do you want to work for NBCUniversal as a Programmatic Account Manager?

Express your enthusiasm for NBCUniversal’s industry impact, culture, and commitment to diversity and inclusion. Highlight how your values align with the company’s mission and how you can contribute to its goals.

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Photo of the Rise User
Inclusive & Diverse
Rise from Within
Mission Driven
Diversity of Opinions
Work/Life Harmony
Transparent & Candid
Growth & Learning
Fast-Paced
Collaboration over Competition
Take Risks
Friends Outside of Work
Passion for Exploration
Customer-Centric
Reward & Recognition
Feedback Forward
Rapid Growth
Medical Insurance
Paid Time-Off
Maternity Leave
Mental Health Resources
Equity
Paternity Leave
Fully Distributed
Flex-Friendly
Some Meals Provided
Snacks
Social Gatherings
Pet Friendly
Company Retreats
Dental Insurance
Life insurance
Health Savings Account (HSA)

We are in business to create and deliver content so compelling it entertains, informs and shapes our world. We believe that the talent, creativity and diversity of our people are our greatest resources. We take our business seriously, but do no...

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Full-time, hybrid
DATE POSTED
April 10, 2025

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