Customer Growth Marketing Manager

The Customer Growth Marketing Manager at NetDocuments is responsible for generating an expansion pipeline from the existing customer base. This includes owning and executing marketing campaigns, planning and managing customer events, and coordinating outreach programs with the sales team to target high-potential accounts. You'll be involved in creating engaging email campaigns and webinars, and developing strategies tailored to different customer segments.

To be successful as a Customer Growth Marketing Manager at NetDocuments, candidates should have 4+ years of experience in demand generation or customer marketing, ideally within the B2B SaaS industry. Proven skills in campaign strategy, email marketing, and working cross-functionally with sales and customer success teams are essential. Familiarity with tools like Salesforce and marketing automation platforms is also beneficial.

Cross-functional collaboration is crucial for a Customer Growth Marketing Manager at NetDocuments. The role requires close collaboration with Sales, Customer Success, and Revenue Operations teams to develop and execute multi-channel programs that effectively engage customers and drive incremental revenue.

At NetDocuments, a Customer Growth Marketing Manager can expect a hybrid, remote-friendly workplace that encourages innovation, teamwork, and personal growth. The company prioritizes inclusivity and provides a supportive atmosphere where every team member can contribute creatively while working towards shared goals.

NetDocuments offers a comprehensive benefits package for its Customer Growth Marketing Manager employees, including 90% healthcare premiums covered, a 401K match at 4%, flexible PTO, and monthly contributions for wellness activities. The company also values work-life balance and personal development with access to learning resources.

When answering this question, highlight your specific experiences in developing and executing demand generation campaigns, particularly in a B2B context. Share metrics and results from your previous campaigns that demonstrate your ability to drive revenue and pipeline growth.

Discuss your approach to segmenting customers based on behavior and preferences, and how you tailor marketing messages to effectively engage different segments. Mention any tools or platforms you've used to support engagement strategies.

Be ready to discuss the marketing automation platforms, CRM software, and analytics tools you have experience with, such as Salesforce and Marketo. Describe how you have effectively used these tools to execute marketing campaigns and track performance metrics.

Prepare a succinct case study of a past marketing campaign, detailing the objectives, methods, and outcomes. Focus on any creative approaches you used, your collaboration with other teams, and how you measured success.

Explain your methods for tracking key performance indicators (KPIs) such as demo requests, conversion rates, and overall ROI. Emphasize the importance of data-driven decisions in optimizing future campaigns.

Discuss your collaborative approach to receiving feedback, stressing openness to constructive criticism and using it to inform future improvements. Provide an example of how you've successfully adapted based on input.

Share your perspective on the importance of customer events as a means to enhance relationships, educate customers on new features, and foster community within the brand. Discuss any successful events you've planned or participated in.

When discussing segmentation, outline your process for analyzing customer data to create targeted campaigns. Include any specific criteria you consider, such as firm size or product usage patterns, and the impact that segmentation has on campaign success.

Identify potential challenges such as maintaining engagement in a changing market or competing with new entrants. Discuss your strategies for overcoming these obstacles and how you stay proactive in your approach.

Express enthusiasm for NetDocuments' values, culture, and focus on innovation and teamwork. Mention how you align with their mission to improve customer experiences and drive business outcomes, and how you can contribute to their growth.