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Brand & Product Marketing Lead

liETtVLaARqgmMEbYzHNNLIzUPcdfPrwhYtVK7Qa.png Fast Facts

Join Outschool as a Brand & Product Marketing Lead, where you'll shape the narrative for our innovative educational products and drive impactful marketing strategies.

liETtVLaARqgmMEbYzHNNLIzUPcdfPrwhYtVK7Qa.png Responsibilities: Develop brand and product marketing strategies, lead product launches, understand the audience and market, and collaborate across teams for cohesive customer journeys.

liETtVLaARqgmMEbYzHNNLIzUPcdfPrwhYtVK7Qa.png Skills: Experience in tech-forward consumer businesses, strong storytelling skills, strategic execution, and collaborative teamwork are essential.

liETtVLaARqgmMEbYzHNNLIzUPcdfPrwhYtVK7Qa.png Qualifications: Preferred experience in subscription businesses, successful startup environments, team management, and agency collaboration.

liETtVLaARqgmMEbYzHNNLIzUPcdfPrwhYtVK7Qa.png Location: Remote-US & Canada

liETtVLaARqgmMEbYzHNNLIzUPcdfPrwhYtVK7Qa.png Compensation: $140000 - $200000 / Annually



The Role

We’re looking for a Brand & Product Marketing Lead who’s equal parts strategist, storyteller, and operator. This isn’t just another marketing role—it’s a chance to shape how our cutting-edge, tech-forward product is perceived and embraced by parents worldwide. Your work will directly impact how we revolutionize education, building trust, loyalty, and excitement around everything we create.

We’re looking for someone bold. Someone who can take a big vision and turn it into clear, actionable, and high-impact marketing. You’ll craft campaigns that inspire, lead product launches that resonate with precision, and create customer experiences that build lasting loyalty.

At other companies, this role would be equivalent to a senior position. At Outschool we have decided to take an unconventional approach to titling that aligns with our values and is focused on impact above status. You can learn more about our titling philosophy here.

CORE RESPONSIBILITIES:

  • Write the playbook: Develop and execute brand and product marketing strategies that make us impossible to ignore. From compelling campaigns that connect emotionally to growth-driven launches, you’ll define how we show up.
  • Lead unforgettable product launches: Partner with product and growth teams to deliver go-to-market strategies that are creative, precise, and highly effective.
  • Understand our audience and the market: Be the ultimate advocate for our customers. Leverage insights, research, and competitive analysis to position our products as must-haves, not just nice-to-haves.
  • Collaborate and inspire across teams: Work closely with product, design, growth, and customer success teams to create a cohesive, on-brand customer journey from awareness to retention.
  • Measure, learn, evolve: Define clear goals, analyze results, and iterate. You’ll experiment, learn from data, and continuously improve until great becomes exceptional.

DESIRED EXPERIENCE & SKILLS:

  • You’ve worked in consumer businesses that are tech-forward, data-driven, and customer-obsessed.
  • You’re a natural storyteller—whether it’s a brand campaign or a product launch, you know how to create messaging that sticks, inspires, and drives action.
  • You thrive at the intersection of strategy and execution. Big ideas are important, but you know how to make them happen.
  • You’re a player coach and can be hands on for our startup environment
  • Collaboration is second nature to you. You work seamlessly across teams as a partner, problem-solver, and someone who makes processes smoother, not harder.

OTHER CONSIDERATIONS:

  • Experience with subscription businesses or loyalty programs where customer retention was as critical as acquisition.
  • Startup experience—you know how to thrive in fast-moving, ever-evolving environments where change is constant, and ambiguity motivates you rather than slowing you down
  • You’ve managed in-house teams and partnered with agencies

Outschool recruits across the US and Canada, and sets employee salaries to reflect local compensation and cost of living. For New York and California candidates, as well as candidates based in Seattle, WA the salary range for this role would be $165,000-200,000 USD.

For Washington candidates outside of Seattle, as well as Colorado candidates, the salary range for this role would be $140,000-$175,000 USD.

We use Covey as part of our hiring and / or promotional process for jobs in NYC and certain features may qualify it as an AEDT. As part of the evaluation process we provide Covey with job requirements and candidate submitted applications. We began using Covey Scout for Inbound on March 21, 2024.

Please see the independent bias audit report covering our use of Covey here.

Average salary estimate

$170000 / YEARLY (est.)
min
max
$140000K
$200000K

If an employer mentions a salary or salary range on their job, we display it as an "Employer Estimate". If a job has no salary data, Rise displays an estimate if available.

What You Should Know About Brand & Product Marketing Lead, Outschool

Join Outschool as a Brand & Product Marketing Lead, where you'll have the exciting opportunity to shape the narrative surrounding our innovative educational products! This role is all about crafting marketing strategies that truly resonate with our audience. As a Brand & Product Marketing Lead, you'll work closely with teams across the company to deliver on our mission of revolutionizing education. Picture this: leading unforgettable product launches that capture hearts and minds, while also understanding the market landscape to position our products as must-haves for parents looking for engaging learning opportunities for their kids. Your storytelling skills will shine as you develop compelling campaigns that connect emotionally with our audience, making our brand impossible to ignore. Collaboration will be at the heart of everything you do as you team up with product, design, and growth teams to create seamless customer journeys. We're looking for someone who thrives at the intersection of strategy and execution, ready to measure and iterate to turn great into exceptional. With a flexible remote work option available for candidates across the US and Canada, this is your chance to make a real impact in the world of education and marketing—all while enjoying a salary that reflects your worth.

Frequently Asked Questions (FAQs) for Brand & Product Marketing Lead Role at Outschool
What are the key responsibilities of a Brand & Product Marketing Lead at Outschool?

As a Brand & Product Marketing Lead at Outschool, you'll develop impactful marketing strategies, lead product launches, and ensure a strong understanding of both the audience and market dynamics. Your role also involves collaborating with various teams to create consistent customer experiences and using data-driven insights to refine your strategies continuously.

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What qualifications are needed for the Brand & Product Marketing Lead position at Outschool?

To excel as a Brand & Product Marketing Lead at Outschool, candidates should have experience in tech-forward consumer businesses and feature strong storytelling abilities, strategic execution techniques, and the capacity to work collaboratively. Experience with subscription businesses or in a startup environment is highly preferred.

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How does Outschool define success for the Brand & Product Marketing Lead role?

Success for the Brand & Product Marketing Lead at Outschool is defined by your ability to craft campaigns that inspire and resonate with customers. You'll also be evaluated on your efficacy in running product launches, understanding customer needs through performance metrics, and collaborating seamlessly with different teams to create a unifying brand experience.

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What type of previous experience is valued for the Brand & Product Marketing Lead at Outschool?

Outschool values experience in tech-driven consumer businesses where understanding customer engagement and retention is key. Experience in successful startup environments, managing in-house teams, and collaborating with external agencies are also considered assets for the Brand & Product Marketing Lead role.

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What skills are crucial for the Brand & Product Marketing Lead position at Outschool?

Crucial skills for the Brand & Product Marketing Lead at Outschool include strategic thinking, storytelling prowess, collaborative teamwork, and a hands-on approach to executing marketing strategies. The ability to translate large visions into actionable campaigns will play a vital role in your success.

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Common Interview Questions for Brand & Product Marketing Lead
Can you describe a successful product launch you've led?

In your response, focus on outlining your role in the product launch, the strategies you employed, and the results achieved. Highlight how you utilized customer insights and market analysis to inform your approach, and illustrate the impact this had on the overall success of the product.

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How do you measure the success of a marketing campaign?

Discuss the various KPIs you track, such as engagement metrics, conversion rates, and customer feedback. Emphasize your approach to analyzing these metrics over time to iterate on campaigns and optimize for better outcomes.

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What strategies would you implement to improve brand awareness?

Share specific tactics that resonate with your understanding of the target audience, such as digital marketing, social media campaigns, or influencer partnerships. Highlight how you would tailor these strategies to ensure they align with Outschool's mission.

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How do you stay updated on market trends and consumer behaviors?

Explain your methods for research, such as following industry news, participating in webinars, or engaging with online communities. Show how staying informed allows you to adapt marketing strategies effectively.

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Can you share an example of a challenge you faced in a marketing role and how you overcame it?

Provide a specific scenario that illustrates your problem-solving skills. Detail the challenge, the steps you took to address it, and the positive outcome. This shows your resilience and resourcefulness in overcoming obstacles.

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How do you approach teamwork in cross-functional projects?

Discuss your collaborative style, emphasizing communication and compromise. Share experiences where you worked effectively across departments to deliver successful projects and maintain alignment with overall brand objectives.

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Describe your experience with budget management in marketing campaigns.

Focus on your experience in planning and allocating marketing budgets efficiently while measuring ROI. Discuss any strategies you have utilized to ensure campaigns deliver the best results within financial constraints.

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How would you craft a brand story for Outschool?

Explain your process for understanding the brand's core values, audience, and unique selling points. Share how you would weave these elements into a narrative that resonates with parents and emphasizes the innovative nature of Outschool's offerings.

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What do you think makes a marketing campaign effective?

Discuss key aspects such as targeting the right audience, having a clear message, utilizing the right channels, and continuously measuring success. Stress that effective campaigns are adaptable and data-driven.

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Outschool is where kids love learning! Our innovative education platform offers engaging, small-group classes online.

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BENEFITS & PERKS
Medical Insurance
Dental Insurance
Vision Insurance
Disability Insurance
Life insurance
Paid Time-Off
Learning & Development
Equity
Fully Distributed
DEPARTMENTS
SENIORITY LEVEL REQUIREMENT
INDUSTRY
TEAM SIZE
EMPLOYMENT TYPE
Full-time, remote
DATE POSTED
April 9, 2025

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