Principal Product Marketing Manager - AI - job 2 of 2

Our Mission

At Palo Alto Networks® everything starts and ends with our mission:

Being the cybersecurity partner of choice, protecting our digital way of life.
Our vision is a world where each day is safer and more secure than the one before. We are a company built on the foundation of challenging and disrupting the way things are done, and we’re looking for innovators who are as committed to shaping the future of cybersecurity as we are.

Who We Are

We take our mission of protecting the digital way of life seriously. We are relentless in protecting our customers and we believe that the unique ideas of every member of our team contributes to our collective success. Our values were crowdsourced by employees and are brought to life through each of us everyday - from disruptive innovation and collaboration, to execution. From showing up for each other with integrity to creating an environment where we all feel included.

As a member of our team, you will be shaping the future of cybersecurity. We work fast, value ongoing learning, and we respect each employee as a unique individual. Knowing we all have different needs, our development and personal wellbeing programs are designed to give you choice in how you are supported. This includes our FLEXBenefits wellbeing spending account with over 1,000 eligible items selected by employees, our mental and financial health resources, and our personalized learning opportunities - just to name a few!

At Palo Alto Networks, we believe in the power of collaboration and value in-person interactions. This is why our employees generally work full time from our office with flexibility offered where needed. This setup fosters casual conversations, problem-solving, and trusted relationships. Our goal is to create an environment where we all win with precision.

Your Career

As a Principal Product Marketing Manager focused on AI and Platformization, you will drive messaging and set and execute the marketing strategy for two pivotal areas of our business: Palo Alto Networks approach to Artificial Intelligence and our platformization strategy. Your work will be instrumental in showcasing how our AI-driven solutions and integrated platforms deliver exceptional security outcomes for our customers.

In this role, you will collaborate closely with cross-functional teams—including product management, sales, PR, Social, and field marketing— across multiple business units to craft and execute compelling narratives that resonate with technical audiences and business leaders alike. You’ll bring a deep understanding of AI technologies, the cybersecurity landscape, and customer challenges, transforming complex product features into clear, impactful, and differentiated stories that demonstrate value and drive adoption.

Your Impact

• Develop Core Narratives and Messaging – Lead the creation of foundational messaging and positioning for Palo Alto Networks’ AI security solutions and platformization strategy 
• Drive High-Visibility Launches – Own and orchestrate high-profile corporate launches, aligning multiple product and platform releases under cohesive marketing strategies to maximize impact and awareness
• Create High-Impact Content – Develop a wide range of customer-facing assets, including whitepapers, datasheets, blog posts, case studies, and executive presentations, that communicate the value and differentiation of AI-powered security and our platform approach
• Lead Marketing Strategies – Define and execute marketing strategies for product launches and integrated campaigns, working closely with cross-functional teams to drive successful adoption and achieve business goals
• Be a Trusted Evangelist – Represent Palo Alto Networks in front of customers, partners, sales and industry influencers. Actively participate in events, webinars, training and thought leadership opportunities to reinforce our leadership in AI security and platformization

Your Experience 

• 10+ years of product marketing experience, with 2 plus years focus on AI, cybersecurity, or cloud
• Demonstrated track record of driving successful product launches and market adoption, including crafting impactful messaging, creating compelling content, and measuring performance to refine strategies
• Exceptional ability to lead and execute complex projects, working effectively with diverse stakeholders and aligning varying perspectives to achieve common goals
• Expertise in translating sophisticated technical concepts into clear, value-driven narratives that resonate with both technical and business audiences
• Strong presentation and communication skills, with experience engaging executive leadership, technical teams, and customers in meaningful and persuasive ways
• Proven ability to collaborate with cross-functional teams to drive alignment, execution, and measurable outcomes across all phases of product marketing
• Proven delivery as a creative world class storyteller who brings complex technical and business concepts to life in a way that connects with target audiences from CxO to practitioner
• Bachelor’s degree or equivalent experience required - advanced degrees or certifications in AI, cybersecurity, or related fields are highly desirable or equivalent military experience

This is an exciting opportunity for an experienced professional to drive the future of AI-powered security and platformization, shaping how the industry and customers approach AI in the context of network security.

The Team

Our Marketing team has an opportunity like no other industry: high impact work and the chance to change the future of digital security, globally. Your hands will be in industry-leading content created in the face of rapidly growing threats: cyberattacks. Being in marketing at Palo Alto Networks means that you will be in the midst of the changes impacting our industry, and helping our internal teams, customers, and partners address the ever-changing threats we all face on a day-to-day basis.

Compensation Disclosure

The compensation offered for this position will depend on qualifications, experience, and work location. For candidates who receive an offer at the posted level, the starting base salary (for non-sales roles) or base salary + commission target (for sales/commissioned roles) is expected to be between $211000 - $289000/YR. The offered compensation may also include restricted stock units and a bonus. A description of our employee benefits may be found here.

Our Commitment

We’re problem solvers that take risks and challenge cybersecurity’s status quo. It’s simple: we can’t accomplish our mission without diverse teams innovating, together.

We are committed to providing reasonable accommodations for all qualified individuals with a disability. If you require assistance or accommodation due to a disability or special need, please contact us at  [email protected].

Palo Alto Networks is an equal opportunity employer. We celebrate diversity in our workplace, and all qualified applicants will receive consideration for employment without regard to age, ancestry, color, family or medical care leave, gender identity or expression, genetic information, marital status, medical condition, national origin, physical or mental disability, political affiliation, protected veteran status, race, religion, sex (including pregnancy), sexual orientation, or other legally protected characteristics.

All your information will be kept confidential according to EEO guidelines.