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Marketing Manager

Marketing Manager
Location: Cambridge, UK or hybrid with weekly travel to Cambridge 
Salary: £44,000 – £48,000 p.a. full-time equivalent, dependent on experience
Basis: Permanent/fixed-term contract; full-time, part-time or flexible
Eligibility: You must be eligible to work in the UK

The role

We’re looking for a highly motivated and experienced Marketing Manager to join the Foundation’s expanding Communications and Marketing team. Reporting to the Senior Marketing Manager, you will be responsible for marketing activity for a portfolio of innovative educational products. This is a unique opportunity to make a tangible difference in the lives of teachers, volunteers, and learners worldwide. 

As a key member of our team, you will be instrumental in driving global growth and impact for our products. You will leverage your strategic marketing expertise to develop and implement campaigns, from concept to execution, with a focus on achieving measurable results. You’ll have product marketing experience and enjoy a data-driven approach where you will research the market, analyse campaign performance, assess ROI, and refine strategies for continuous improvement.

You’ll thrive leading marketing campaigns that truly resonate, starting with a deep understanding of our audience and clear objectives. As a natural project manager and collaborative team player, you'll take ownership of content planning and empower your colleagues by supporting their workflows and prioritisation. Your personable approach, sharp eye for detail, and exceptional communications style will ensure that every project is effective. 

We strive to make the Foundation a place where talented people who care about our mission can do the best work of their careers. We have a flexible and collaborative approach to all aspects of our work. If you’re the right person for the job, we’ll make it work for you, and you can be confident that you’ll be working with an exceptional team.

Responsibilities

  • Oversee the development and implementation of marketing plans to grow the global reach and impact of our products, ensuring that the plans are well understood across the organisation and tailored to different markets
  • Devise plans for new product and feature releases, which include compelling messaging 
  • Monitor and analyse the market and competitor products, messaging, and strategies 
  • Develop materials, such as case studies and testimonials, to drive product adoption and usage
  • Identify, brief, and manage international marketing agencies and freelancers
  • Manage projects and stakeholders, working closely with teams across the organisation and with partners
  • Collate and analyse data to measure campaign success
  • Ensure consistent implementation of our brand across key touch points
  • Manage marketing campaign budgets

Experience and personal attributes

We recognise that everyone has the potential for growth, and we welcome applications from candidates who can demonstrate that they have some, but not all, of the experience and personal attributes listed here.

  • A marketing or relevant business degree, and/or professional marketing qualification
  • Experience of designing, developing, and implementing global marketing campaigns within at least two organisations
  • Knowledge of product marketing and experience in leading product launches
  • Experience of working across multiple regions, localising content, and managing international agencies
  • Experience of working across all marketing disciplines and channels, and a comprehensive understanding of social media platforms
  • The ability to analyse and interpret data to evaluate campaign success and ROI, and make recommendations for improvements
  • Excellent written and verbal communication skills, including presentation and copywriting skills
  • Outstanding project management skills
  • The ability to work under pressure and to prioritise key tasks
  • Experience of working in education and/or for a charity

About us

Established in 2008 and first known for our product — the wildly successful Raspberry Pi computer — the Foundation has developed education programmes, learning experiences, and products that are helping millions of young people learn vital new knowledge and skills.

Through Code Club, we support the world’s largest network of free informal computing clubs for young people. Tens of thousands of educators have taken our online courses, and millions of people use our free online learning resources. To deepen our understanding of how young people learn about computing and how to create with digital technologies, we conduct academic research, and we use that knowledge to increase the impact of our work and advance the field of computing education.

Across all of our work, we work hard to engage young people who come from backgrounds that are traditionally underrepresented in the field of computing or who experience educational disadvantage. We work all over the world, with teams based in the UK, Ireland, North America, and India, and partnerships with mission-aligned organisations in over 40 countries.

We are at the forefront of the global movement to help young people learn about computing and digital making. You can read more about our mission, values, and goals in our Annual Review 2023 and our Strategy 2022–2025.

Benefits

In addition to competitive salaries, we offer a range of benefits for all of our colleagues, including:

  • 25 days’ annual leave initially, growing to 30 days after five years service
  • Company-wide close down for 3 days at the end of the year
  • Generous company pension scheme with 8% employer and 4% employee contributions
  • Private healthcare
  • Life assurance and long-term illness insurance policy
  • Investment in professional development and learning
  • Flexible work hours as needed, to fit around childcare or other commitments
  • Generous family leave policy
  • Cycle-to-work scheme and season ticket loan

Timetable for applications
Closing date: 30 April 2025, 9.00am GMT
Phone screen: Week commencing 5 May 2025
First-round interview: Week commencing 12 May 2025
Second-round interview: Week commencing 26 May 2025

We are committed to safeguarding and promoting the welfare of children and young people, and we expect all staff and volunteers to share this commitment. If successful in the selection process, you will be required to undergo a background check to confirm that you are a suitable person to work with children. Further background checks will be made at regular intervals thereafter.

Average salary estimate

$46000 / YEARLY (est.)
min
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$44000K
$48000K

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What You Should Know About Marketing Manager, Raspberry Pi Foundation

Are you an experienced Marketing Manager ready to make a substantial impact? Join the Foundation's vibrant Communications and Marketing team, where you'll oversee marketing strategies for a portfolio of cutting-edge educational products. Based in Cambridge, UK, or in a hybrid role requiring weekly travel, this position offers a competitive salary of £44,000 to £48,000, depending on your experience. You'll be at the forefront of global growth, implementing campaigns that resonate with educators, volunteers, and learners worldwide. This role is an exciting opportunity to meld your product marketing expertise with data-driven strategies to analyze campaign performance and refine plans for continuous improvement. You'll lead powerful marketing campaigns that speak directly to our target audiences, ensuring every project you oversee is not just effective but also enjoyable to work on. With a focus on collaboration, you’ll support your colleagues in prioritizing their tasks while empowering them to contribute effectively. The Foundation's mission centers around elevating education worldwide through innovative programs and resources, and as part of a flexible and supportive team, you'll be encouraged to do your best work and have fun while doing it. Step into a role where you can truly change lives and help shape the future of computing education across the globe!

Frequently Asked Questions (FAQs) for Marketing Manager Role at Raspberry Pi Foundation
What are the primary responsibilities of the Marketing Manager at the Foundation?

As the Marketing Manager at the Foundation, you will be responsible for developing and executing marketing plans that grow the global reach of our educational products. Your key duties will include overseeing marketing campaigns, collaborating with international partners, managing budgets, and analyzing market performance to ensure strategies are optimized for maximum impact.

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What qualifications are essential for the Marketing Manager position at the Foundation?

To be successful as a Marketing Manager at the Foundation, candidates should preferably hold a marketing degree or a professional marketing qualification. Additionally, having experience in leading global marketing campaigns and launching education-related products will set you apart, alongside strong analytical skills to evaluate ROI and campaign effectiveness.

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How does the Foundation support career development for the Marketing Manager role?

The Foundation is committed to professional development and learning for its Marketing Manager. We offer opportunities for career growth through various training programs and encourage attendance at relevant workshops and conferences, fostering an environment for continuous learning and skill enhancement.

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What type of work environment can a Marketing Manager expect at the Foundation?

At the Foundation, the work environment is flexible and collaborative. As a Marketing Manager, you'll get to work closely with cross-functional teams, supporting one another in achieving shared goals. This supportive culture allows for creativity and a balanced approach to work, making each day enjoyable.

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What impact does the Marketing Manager have on the Foundation's mission?

The Marketing Manager plays a crucial role in furthering the Foundation's mission to improve education worldwide. By implementing effective marketing strategies and understanding the needs of our target audiences, you'll ensure our innovative products reach educators and learners, thus contributing to their success.

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Common Interview Questions for Marketing Manager
Can you describe your experience with leading global marketing campaigns?

When discussing your experience, be sure to highlight specific campaigns you managed, focusing on the objectives, the strategies you implemented, and the results achieved. Discuss any challenges you faced and how you adapted your approach, showing your ability to navigate global marketing dynamics effectively.

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How do you measure the success of a marketing campaign?

Explain your approach to defining key performance indicators (KPIs) before launching a campaign. Discuss tools used for tracking metrics, such as customer engagement and conversion rates, and how you analyze this data to inform future strategies, emphasizing your data-driven mindset.

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What techniques do you use to understand your target audience?

Detail your methods for conducting market research, utilizing surveys, interviews, and data analysis to gain insights into your audience's needs and preferences. Reinforce how this understanding informs your marketing strategies to ensure they resonate with the target demographic.

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Can you give an example of a time you had to collaborate with various teams?

Share a specific example that showcases your collaboration skills. Describe the project, the teams involved, and how you facilitated communication and coordinated efforts to meet project objectives. Highlight the successful outcomes of this teamwork.

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What strategies have you employed for launching a new product?

Discuss your comprehensive approach to product launches, emphasizing market research, identifying unique selling points, and developing targeted marketing materials. Illustrate a successful case study where your strategy resulted in a successful launch.

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How do you ensure brand consistency across different marketing channels?

Explain the importance of a cohesive brand voice and visual identity. Discuss tools or guidelines you develop for ensuring that every team member understands and communicates the brand’s message consistently across all touchpoints.

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How do you stay updated with the latest marketing trends?

Share your strategies for staying current, such as following industry publications, participating in webinars, and engaging in professional networks. Demonstrate your passion for continuous learning and how applying new trends can benefit your marketing strategies.

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Can you describe a challenging project and how you managed it?

Provide a specific example of a challenging project, detailing the obstacles faced and the steps you took to overcome them. Focus on your problem-solving skills, adaptability, and how you ensured that team morale remained high throughout the process.

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How do you prioritize your marketing projects and initiatives?

Talk about your approach to project management, including tools or methodologies you use to assess urgency and importance. Explain how you align projects with organizational goals and ensure that resources are allocated effectively.

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What role does feedback play in your marketing approach?

Emphasize the significance of gathering and leveraging feedback from both customers and team members. Discuss how you incorporate feedback into your strategies and use it as a key component in refining marketing initiatives for better results.

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The Raspberry Pi foundation is a UK based charity that works to make computers and technology more accessible to youth.

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Full-time, hybrid
DATE POSTED
April 12, 2025

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