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GTM Strategy & Operations Lead, Stablecoin

At Ripple, we’re building a world where value moves like information does today. It’s big, it’s bold, and we’re already doing it. Through our crypto solutions for financial institutions, businesses, governments and developers, we are improving the global financial system and creating greater economic fairness and opportunity for more people, in more places around the world. And we get to do the best work of our career and grow our skills surrounded by colleagues who have our backs. 

If you’re ready to see your impact and unlock incredible career growth opportunities, join us, and build real world value.

THE WORK:

We are seeking an analytical GTM Strategy and Operations Lead to coordinate stablecoin product go-to-market.

WHAT YOU’LL DO:

  • Support Product and PMM with developing and refining the go-to-market strategy for the stablecoin product, ensuring alignment with company objectives.
  • Collaborate with the Product, Business Development, Sales, and Marketing teams to build and implement effective launch strategies, and account territories/coverage playbook.
  • Own running weekly cross-functional calls to orchestrate the executions of quarterly priorities.
  • Own recurring and ad-hoc executive presentations.
  • Design, and implement scalable operational processes such as pipeline review to support growth across different customer segments.
  • Define and track key performance indicators and success metrics to support data-driven decision-making and ongoing optimization efforts.
  • Work closely with Compliance, Legal, and Risk teams to help Business Development Sales navigate regulatory landscapes.
  • Support Sales Enablement by providing insights, materials, and training to commercial teams.
  • Drive operational excellence through automation, tools, and process improvements.

WHAT YOU'LL BRING: 

  • 5+ years of experience in GTM strategy, operations, or growth roles at a FinTech, crypto, payments, or financial services company.
  • Deep understanding of stablecoins, digital assets, and blockchain technology.
  • Strong analytical skills with experience in data-driven decision-making and operational efficiency.
  • Proven track record in launching new financial products and scaling go-to-market efforts.
  • Ability to work in a fast-paced, ambiguous environment with multiple collaborators.
  • Strong communication and collaborator management skills.
  • Experience with CRM, marketing automation, and analytics tools (e.g., Salesforce, HubSpot, Looker, etc.).
  • A passion for crypto, DeFi, and financial innovation.
For positions that will be based in CA, the annual salary range for this position is below. Actual salaries may vary based on numerous factors including, among other things, an individual applicant’s experience and qualifications for the position. This range does not include equity or additional compensation, such as bonuses or commissions. 
CA Annual Base Salary Range
$168,000$210,000 USD

WHO WE ARE:

Do Your Best Work

  • The opportunity to build in a fast-paced start-up environment with experienced industry leaders
  • A learning environment where you can dive deep into the latest technologies and make an impact.  A professional development budget to support other modes of learning.
  • Thrive in an environment where no matter what race, ethnicity, gender, origin, or culture they identify with, every employee is a respected, valued, and empowered part of the team.
  • In-office collaboration for moments that matter is important to our culture, and we give managers and teams the flexibility to decide which 10+ days a month they come in. 
  • Bi-weekly all-company meeting - business updates and ask me anything style discussion with our Leadership Team
  • We come together for moments that matter which include team offsites, team bonding activities, happy hours and more!

Take Control of Your Finances

  • Competitive salary, bonuses, and equity
  • Competitive benefits that cover physical and mental healthcare, retirement, family forming, and family support
  • Employee giving match
  • Mobile phone stipend

Take Care of Yourself

  • R&R days so you can rest and recharge
  • Generous wellness reimbursement and weekly onsite & virtual programming
  • Generous vacation policy - work with your manager to take time off when you need it
  • Industry-leading parental leave policies. Family planning benefits.
  • Catered lunches, fully-stocked kitchens with premium snacks/beverages, and plenty of fun events

Benefits listed above are for full-time employees. 


Ripple is an Equal Opportunity Employer. We’re committed to building a diverse and inclusive team. We do not discriminate against qualified employees or applicants because of race, color, religion, gender identity, sex, sexual identity, pregnancy, national origin, ancestry, citizenship, age, marital status, physical disability, mental disability, medical condition, military status, or any other characteristic protected by local law or ordinance.
 

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Average salary estimate

$189000 / YEARLY (est.)
min
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$168000K
$210000K

If an employer mentions a salary or salary range on their job, we display it as an "Employer Estimate". If a job has no salary data, Rise displays an estimate if available.

What You Should Know About GTM Strategy & Operations Lead, Stablecoin, Ripple

At Ripple, we’re on a mission to transform the way value is transferred globally, and we're looking for a GTM Strategy & Operations Lead for our Stablecoin product to join our dynamic team in San Francisco. Imagine being at the forefront of financial innovation where your analytical skills will directly impact our go-to-market efforts. In this role, you’ll partner closely with product and marketing teams to create and refine strategies that align with Ripple's objectives. Collaboration is key, as you will work with various departments, including Business Development and Sales, to develop launch strategies and ensure smooth progress across all teams involved. Running weekly cross-functional calls to coordinate quarterly priorities and preparing executive presentations will be essential aspects of your day-to-day. Additionally, you’ll have the chance to design and implement scalable processes that drive operational excellence and support our growth across diverse customer segments. Your passion for crypto and an understanding of digital assets will be instrumental in navigating the regulatory landscape alongside compliance teams. If you're ready to make a substantial contribution in a fast-paced environment while enjoying incredible professional growth opportunities, this is your chance to thrive at Ripple!

Frequently Asked Questions (FAQs) for GTM Strategy & Operations Lead, Stablecoin Role at Ripple
What are the key responsibilities of a GTM Strategy & Operations Lead at Ripple?

As a GTM Strategy & Operations Lead at Ripple, you will support product development, collaborate with diverse teams to create launch strategies, coordinate cross-functional meetings, design operational processes, and track performance metrics to ensure the success of the stablecoin product.

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What qualifications are required for the GTM Strategy & Operations Lead position at Ripple?

Ripple requires candidates for the GTM Strategy & Operations Lead position to have at least 5 years of experience in GTM strategy, operations, or related growth roles within FinTech or financial services with a strong understanding of stablecoins and blockchain technology.

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How does Ripple support career growth for the GTM Strategy & Operations Lead?

At Ripple, the GTM Strategy & Operations Lead role offers extensive opportunities for professional development, including access to a professional development budget, a dynamic learning environment, and the chance to work alongside experienced industry leaders in a fast-paced setting.

Join Rise to see the full answer
What tools and platforms should a GTM Strategy & Operations Lead be familiar with at Ripple?

Candidates for the GTM Strategy & Operations Lead position at Ripple will benefit from familiarity with CRM and analytics tools such as Salesforce and Looker, as data-driven decision-making and operational efficiency are central to this role.

Join Rise to see the full answer
What is the salary range for the GTM Strategy & Operations Lead at Ripple?

The annual salary range for the GTM Strategy & Operations Lead position at Ripple is between $168,000 and $210,000, depending on the individual's experience and qualifications.

Join Rise to see the full answer
Common Interview Questions for GTM Strategy & Operations Lead, Stablecoin
Can you explain the go-to-market strategy you would develop for a stablecoin product?

In answering this question, highlight your ability to align product strategy with broader company goals, emphasizing your approach to collaboration with marketing and sales teams, and how you would incorporate customer insights into the strategy.

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What experience do you have with data-driven decision-making in previous roles?

Provide specific examples from your past where you utilized data to inform strategies or operational improvements. Discuss how those decisions positively impacted your previous employers and relate it to the GTM Strategy & Operations role at Ripple.

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How do you prioritize tasks in a fast-paced environment?

You can describe your approach to prioritizing tasks by focusing on a methodical framework, such as using the Eisenhower Matrix or agile methodologies, and how those techniques have been effective in your past work experiences.

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What is your understanding of stablecoins and their impact on the financial system?

Discuss the role of stablecoins in increasing adoption of cryptocurrencies, their use cases, and how they can provide more stability in financial transactions, showcasing your passion and understanding of the market.

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Describe a time you successfully launched a product. What challenges did you face?

Frame your answer around a specific product launch, detailing your role in the strategy, the challenges like regulatory issues or market reception, and how you overcame them to achieve a successful outcome.

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How do you ensure cross-functional collaboration in strategic initiatives?

Share your methods for fostering communication and collaboration among different teams, highlighting any tools or practices that have worked well for you in previous roles, particularly in contexts similar to Ripple.

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What role do compliance and regulatory considerations play in your strategic planning?

Explain your familiarity with compliance issues related to stablecoins and digital assets, and how you have collaborated with legal teams in your previous roles to navigate these complexities during product launches.

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How do you keep up with industry trends in fintech and cryptocurrencies?

Outline your strategies for staying informed, whether through professional networks, conferences, or online platforms, and why it’s important to continuously learn about the evolving landscape, especially in your role at Ripple.

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What metrics do you consider essential for evaluating the success of a GTM strategy?

Discuss key performance indicators such as customer acquisition, market penetration, and retention rates. Explain how these metrics inform future strategies and align with Ripple’s objectives.

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Why do you want to work at Ripple as a GTM Strategy & Operations Lead?

Share your enthusiasm for Ripple's mission and your belief in the transformative potential of blockchain technology. Highlight what specifically draws you to Ripple's culture and how your values align with the company.

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Build breakthrough crypto solutions for a world without economic borders.

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Full-time, hybrid
DATE POSTED
April 17, 2025

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