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Sales Development Representative (SDR)

ABOUT SITELINE

Siteline is a Series A SaaS startup in the construction billing space. We're a team of 28 full-time employees who live and work remotely across the U.S. and Canada, with a small in-person office in San Francisco as well.

What problems are we solving?

We're on a mission to modernize finance for construction, an industry that employs 1 out of every 10 workers, but lacks good software tools to get the job done. Payments in construction are fundamentally broken — the antiquated billing process hasn't evolved in decades, and construction is one of the slowest industries to get paid in. We've found a unique wedge into this huge market and are growing quickly.
 

Why are we building this?

Millions of hardworking people are affected by this broken system — in turn making construction more expensive and inefficient for society every year. When everyone up and down the chain is on the same page with payments, contractors can focus on actually building, instead of mountains of paperwork. We’re reimagining construction finance to help contractors get paid, grow their business, and build a better future for all of us.

ABOUT THE ROLE

We’re looking for an SDR to help make an impact on revenue growth in a fast-growing startup. You will help Siteline achieve sales goals, while building foundational sales & marketing skills for future roles and have a clear promotion path to progress into an SMB AE.


Working closely with the trade contractors we serve today, you'll be an exemplary ambassador of Siteline. As an early member of the revenue org, you'll set the tone and culture of the organization for years to come.

Key Responsibilities:

  • Outbound Prospecting - Identify high-potential targets and develop winning strategies to convert them into opportunities
  • Cold Calls - Drive results through high-volume outreach, qualifying prospects and securing valuable meetings
  • Emails - Craft compelling messaging campaigns that capture attention and drive engagement
  • Discovery - Uncover critical business challenges through strategic conversations that reveal billing pain points
  • Organization - Maintain precise CRM data that empowers the account team with actionable insights
  • Collaboration - Amplify impact by sharing valuable customer insights across sales, marketing, and product teams

WHAT WE'RE LOOKING FOR

  • 1 Year of experience in prior SDR or BDR role with a track record of exceeding quota
  • Highly motivated, results-driven, competitive, resilient, and fearless. A focused self-starter with a track record of overachievement in any field. Organized and strong time management skills.
  • Great phone communicator with strong listening skills, confidence, and genuine curiosity to understand the prospect pain/challenges. 
  • Collaborative team player with an optimistic demeanor and who enjoys friendly competition, motivating their team mates and contributing in internal conversations
  • Willingness to travel up to 10% for training, conferences and events.
  • Intense desire to be an AE: We’re only looking to hire SDRs who want to prove their success in 1-2 years and move up to the role of SMB AE. 
  • Bonus: commercial construction experience or experience selling to finance functions (CFO's, Controllers, AR Managers, Senior Staff Accountants)

WHAT WE OFFER

  • Competitive Salary: We provide a salary that reflects your skills and experience, along with opportunities for performance-based bonuses. For this role, we are targeting a salary of $60K base, $95K OTE.

  • Flexible Work Environment: Enjoy the freedom to choose your work hours and the option to work remotely, promoting a healthy work-life balance. We have a small office in SF, but most of our team works remotely across the U.S. and Canada.

  • Health & Wellness Benefits: Comprehensive health, dental, and vision insurance to support your well-being, along with wellness programs and resources.

  • Professional Development: Annual $1K learning stipend to use toward classes, certifications, conferences, or other meaningful career development.

  • Collaborative Culture: Join a supportive team that values creativity, innovation, and open communication, where your ideas are encouraged and celebrated.

  • Equity Options: As a startup, we offer equity options to ensure that you share in our success as we grow together.

  • Paid Time Off: Unlimited PTO policy with an encouraged three-week annual minimum.

  • Team Events: We regularly host virtual team social activities and happy hours, and travel to meet in-person 1-2 times a year. (In 2024 we all went to Chicago!)

INTERVIEW PROCESS

We value a transparent and straightforward process, and hope that providing this context up front gives you useful insight into what to expect. We may make edits, but the process will look something like:

  1. Application Review
  2. Hiring Manager Video Interview | 30 min
  3. Mock Cold Call with Hiring Manager | 45 min
  4. Head of Sales | 30 min

Company values

Move Quickly, Together
Speed is our advantage, but alignment is our path to victory. We will go farthest, fastest if we work in unison. Prioritize the mission, establish clear owners and deliverables, and execute with confidence.
 
Reach for the Sky
We are curious, open-minded, and courageous. We challenge ourselves and each other to ask more questions, push boundaries, and deliver excellence every day.
 
Run Lean
Construction is a scrappy industry where companies must do more with less. Same here. Operate efficiently, optimize strategically, and always get the most bang for our buck.
 
Be the Steel
Builds fail when the foundation is faulty. The same is true for us. Exercise good judgment, deliver on your commitments, and know your capacity—every base has its threshold, after all. Most importantly, back your teammates. We’re stronger than reinforced concrete when we support each other.
 
Build Our Fanbase
Our mission is to grow the size of the pie for everyone in construction. We only achieve that audacious goal if we keep our customers front and center. Work tenaciously to build smarter systems that solve real problems for our customers, positively impact their businesses and lives, and make them loyal fans.
 
Shoot Straight
We speak directly, candidly, and respectfully. We prioritize transparency, err on over-communicating, and understand that differing opinions and perspectives are part of a healthy company. Ultimately, it’s okay to disagree with—but still commit to—the chosen direction.
 
At Siteline, we're looking for people with passion, grit, and integrity. We encourage you to apply even if your experience doesn't precisely match the job description. Your skills and passion will stand out—and set you apart—especially if your career has taken some extraordinary twists and turns. We know that diverse perspectives foster the innovation we need to be successful, and we are committed to building a team that encompasses a variety of backgrounds, experiences, and skills. We celebrate diversity and are committed to creating an inclusive environment for all employees. We do not discriminate based on race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. Join us!

Average salary estimate

$77500 / YEARLY (est.)
min
max
$60000K
$95000K

If an employer mentions a salary or salary range on their job, we display it as an "Employer Estimate". If a job has no salary data, Rise displays an estimate if available.

What You Should Know About Sales Development Representative (SDR), Siteline

At Siteline, we're excited to welcome a passionate Sales Development Representative (SDR) to our innovative team. As a Series A SaaS startup in the construction billing space, we are on a transformative mission to modernize finance for an industry that has long been neglected in terms of technological advancement. Picture yourself diving into the world of construction finance, where you'll engage closely with trade contractors, helping them navigate through outdated billing processes. In your new role as an SDR, you'll be at the forefront of our efforts to drive revenue growth and develop critical sales and marketing skills. Your keen insights into customer challenges will set the stage for more effective solutions, making it easier for contractors to focus on what they do best: building! Your responsibilities will involve identifying potential targets, conducting high-volume outreach via cold calls and engaging emails, and maintaining precise CRM data to inform our account team. We value collaboration and look forward to seeing you amplify your impact through teamwork across sales, marketing, and product departments. If you're a motivated self-starter with at least a year of experience as an SDR or BDR and have a desire to grow into an Account Executive role, we want to hear from you. Join Siteline, where the tools are ready for you to make a real difference in our exciting journey to revolutionize the construction industry.

Frequently Asked Questions (FAQs) for Sales Development Representative (SDR) Role at Siteline
What are the responsibilities of a Sales Development Representative at Siteline?

As a Sales Development Representative (SDR) at Siteline, your main responsibilities include outbound prospecting to identify potential targets, conducting impactful cold calls, and crafting compelling email campaigns to engage prospects. You will also need to uncover billing challenges during strategic conversations and maintain organized CRM data to assist the account team. Your role is key in setting the tone for our revenue organization, emphasizing collaboration and customer-centric solutions.

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What qualifications are required for the Sales Development Representative role at Siteline?

To qualify for the Sales Development Representative position at Siteline, candidates should ideally have at least one year of experience in a prior SDR or BDR role with a track record of exceeding quotas. We prefer motivated individuals who are competitive and organized, with excellent phone communication skills. Additionally, a keen desire to progress into an Account Executive role within a couple of years is highly sought after, along with an appreciation for teamwork and collaboration.

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What can a Sales Development Representative expect in terms of career progression at Siteline?

At Siteline, Sales Development Representatives (SDRs) can expect a clear career progression path towards an Account Executive (AE) role. Your success in exceeding quotas and contributing to the revenue team's growth will open doors for you to advance within the organization. We believe in internal promotions based on performance and dedication, making it a nurturing space for professional development.

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What types of training and support does Siteline provide to its Sales Development Representatives?

Siteline offers comprehensive support and training for Sales Development Representatives, including regularly scheduled mentorship sessions, resources for skill development, and access to a collaborative team environment. As an SDR, you’ll participate in mock cold calls and training events to bolster your outreach skills while networking with colleagues, ensuring you feel supported as you pave your path in sales.

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What benefits does Siteline offer its Sales Development Representatives?

Siteline provides its Sales Development Representatives with a competitive salary and generous performance-based bonuses, alongside flexible working arrangements. Employees also enjoy comprehensive health benefits, a professional development stipend of $1,000 annually, unlimited PTO, and equity options in the company. We prioritize creating a collaborative and inclusive workplace where your contributions are not only valued, but cultivated.

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Common Interview Questions for Sales Development Representative (SDR)
How do you approach outbound prospecting as a Sales Development Representative?

In answering this question, emphasize your strategy for identifying high-potential targets and how you research prospects' pain points. Talk about the importance of personalized outreach—both in calls and emails—to establish connections and set up meaningful conversations.

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Can you provide an example of a successful cold call you made?

Use a specific example where you prepared beforehand by researching the prospect. Highlight how you approached the call, connected with the prospect, and ultimately set up a follow-up meeting or closed a deal as a result of your outreach.

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What key metrics do you consider in evaluating your success as an SDR?

Discuss metrics like the number of qualified leads generated, conversion rates from calls to meetings, and overall quota attainment. This shows your data-driven approach to sales and how you leverage metrics to improve your performance.

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How do you handle objections from prospects during sales calls?

Outline a strategy that entails staying calm and listening carefully to their concerns. Highlight the importance of empathizing with their viewpoint and providing clear, factual responses to clarify misunderstandings and reinforce the value of your offering.

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What techniques do you use to stay organized in managing your sales pipeline?

Explain your approach to using CRM tools effectively for tracking leads and maintaining detailed entries on every interaction with prospects. Discuss time management strategies you employ to prioritize tasks based on urgency and the likelihood of closing.

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How do you collaborate with other teams in a sales organization?

Discuss how you share insights with the marketing and product teams based on customer feedback. Explain the importance of teamwork in crafting marketing strategies that resonate with prospects and making informed decisions for product development.

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What motivates you to succeed in sales?

Share personal motivators, whether they are financial incentives, personal development, or the satisfaction of helping customers find solutions to their problems. This personal touch can resonate well with interviewers looking for genuine passion.

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How would you adapt your sales approach for different types of customers?

Talk about the importance of understanding customer segments and how you would tailor your messaging and outreach strategies to meet their unique needs and pain points, showing adaptability in your sales techniques.

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Why do you want to work at Siteline as an SDR?

Express your enthusiasm for Siteline’s mission to modernize construction finance and how your values align with the company's culture. Convey excitement about the opportunity to grow within a forward-thinking startup environment.

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How do you handle stress or pressure associated with sales targets?

Describe techniques you use to manage stress, like maintaining a healthy work-life balance, staying organized, and focusing on meaningful interactions rather than just numbers. This shows your ability to function well even under pressure.

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The industry's first purpose-built solution for trade contractors, Siteline frees contractors up to focus on building, not billing. Siteline's easy-to-use tool allows contractors to compile accurate payment applications, manage compliance and lien...

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DATE POSTED
April 4, 2025

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