Description
***for internal candidates only***
The Assistant Director for Campus Visit Experience is a key member of the Undergraduate Admissions leadership team, reporting directly to the Director of First-Year Admissions. This role is responsible for overseeing the Visit Center operations, managing student ambassadors, coordinating various events, ensuring a seamless and exceptional campus visit experience for prospective students, families, and employees.
Requirements
Primary Responsibilities:
§ Lead and manage the Visit Center operations, including approximately 20 student ambassadors.
§ Coordinate daily campus visits, including high school group visits, class visits, and events in collaboration with academic departments and stakeholders across campus.
§ Collaborate with all campus stakeholders to guarantee that the campus visit experience aligns with the college's mission and values.
§ Collaborate with the Marketing and Communications (Marcom) team to develop a visit center, create marketing collateral that reflect the visitor experience and adhere to industry best practices, enhancing the overall quality of the campus visit experience.
§ Manage budgets for the Visit Center, ensuring efficient allocation of resources and adherence to budgetary constraints.
§ Liaise with facilities to ensure that the Visit Center environment is inviting and appealing to prospective families and visitors, including the management of Visitor Center supplies and physical spaces to ensure an aesthetically pleasing and welcoming setting for guests.
§ Ensure accurate coding and logging of all events, tours, and interactions in the Customer Relationship Management (CRM) system.
§ Collaborate with the Assistant Dean, Enrollment Operations and Slate Administrator to develop and generate reports in Slate, assessing the Return on Investment (ROI) of events and making data-driven adjustments as necessary.
§ Evaluate the effectiveness of campus visits by collecting and analyzing feedback from visitors through Slate, making recommendations for continuous improvement.
§ Work closely with Admissions Directors to establish processes that guide visitors toward the next steps in the enrollment process.
§ Contribute to the development and execution of strategic initiatives that enhance the overall recruitment and enrollment efforts of SMC, including recruitment of a small territory.
§ Other duties and responsibilities as assigned.
Qualifications:
§ Bachelor's degree in a relevant field (required); Master's degree preferred. 3+ years of experience in admissions, higher education, event management, or related fields.
§ Strong leadership and managerial skills, with the ability to oversee a diverse team and work collaboratively with various departments.
§ Excellent communication and interpersonal skills to effectively engage with prospective students, families, employees, and internal stakeholders.
§ Proficiency in using CRM systems, preferably experience with Slate or similar platforms.
§ Analytical mindset with the ability to collect, interpret, and leverage data to drive decision-making.
§ Highly organized, detail-oriented, and capable of managing multiple tasks simultaneously.
§ Passion for creating exceptional experiences and a commitment to fostering an inclusive and welcoming campus environment.
§ Excellent project and time management skills, strong organizational skills. A motivated, collaborative and enthusiastic work style.
§ The ability to professionally represent the University is of great importance.
Willingness to work non-traditional hours, including early morning, evening and weekends is necessary and expected.
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