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Data Analyst - Customer Engagement

Starling is the UK’s first and leading digital bank on a mission to fix banking! Our vision is fast technology, fair service, and honest values. All at the tap of a phone, all the time.

Starling is the UK’s first and leading digital bank on a mission to fix banking! We built a new kind of bank because we knew technology had the power to help people save, spend and manage their money in a new and transformative way.

We’re a fully licensed UK bank with the culture and spirit of a fast-moving, disruptive tech company. We’re a bank, but better: fairer, easier to use and designed to demystify money for everyone. We employ more than 3,000 people across our London, Southampton, Cardiff and Manchester offices.

Our technologists are at the very heart of Starling and enjoy working in a fast-paced environment that is all about building things, creating new stuff, and disruptive technology that keeps us on the cutting edge of fintech. We operate a flat structure to empower you to make decisions regardless of what your primary responsibilities may be, innovation and collaboration will be at the core of everything you do. Help is never far away in our open culture, you will find support in your team and from across the business, we are in this together!

The way to thrive and shine within Starling is to be a self-driven individual and be able to take full ownership of everything around you: From building things, designing, discovering, to sharing knowledge with your colleagues and making sure all processes are efficient and productive to deliver the best possible results for our customers. Our purpose is underpinned by five Starling values: Listen, Keep It Simple, Do The Right Thing, Own It, and Aim For Greatness.

Hybrid Working

We have a Hybrid approach to working here at Starling - our preference is that you're located within a commutable distance of one of our offices so that we're able to interact and collaborate in person.

Our Data Environment

Our Data teams are aligned to divisions covering the following Banking Services & Products, Customer Identity & Financial Crime and Data & ML Engineering. Our Data teams are excited about delivering meaningful and impactful insights to both the business and more importantly our customers. Hear from the team in our latest blogs or our case studies with Women in Tech.

We are looking for talented data professionals at all levels to join the team. We value people being engaged and caring about customers, caring about the code they write and the contribution they make to Starling. People with a broad ability to apply themselves to a multitude of problems and challenges, who can work across teams do great things here at Starling, to continue changing banking for good.

We're looking for an experienced Data Analyst to join our Growth Data team at Starling Bank and play a key role in delivering exceptional customer experiences. You'll work closely with our Customer Engagement and Marketing teams to optimise marketing campaigns and drive growth through effective and personalised customer communications.

What you’ll be doing:

  • A/B testing: Initiate, design, and analyse A/B tests to optimise the performance of customer engagement campaigns and maximise their impact.  
  • Causal Inference: Apply causal inference techniques to accurately measure the impact of engagement campaigns and personalise communications for individual users.  
  • Insight Generation: Conduct ad-hoc product and marketing analysis to generate insights that inform campaign conception and improve performance.  
  • Drive Data Fluency: Partner with stakeholders to enable them to confidently and accurately self serve and extract insight from data.
  • Analytics Engineering: Collaborate with Analytics Engineers and Product teams to build and enhance our customer engagement data mart.  
  • Data Storytelling: Translate complex data findings into clear, concise, and actionable insights and recommendations for marketing and customer engagement teams.  
  • Measurement Frameworks: Contribute to the development and implementation of measurement frameworks to assess the effectiveness of marketing efforts across all channels. 

What you'll need:

  • Analytical Expertise: Strong analytical and problem-solving skills, with a proven ability to derive actionable insights from complex datasets.  
  • Commercial Acumen: A commercial mindset with the ability to translate data insights into business recommendations.  
  • A/B Testing & Uplift Modelling: Solid experience in designing, implementing, and analysing A/B tests and uplift models, with a strong understanding of their application in real-world scenarios.  
  • Causal Inference: Experience with causal inference methodologies and their application to marketing and customer engagement.  
  • Technical Skills:
    • Proficiency in SQL and Python for data manipulation, statistical analysis, and modelling.  
    • Experience with dbt for data transformation is highly beneficial.
    • Familiarity with data visualisation tools (e.g., Looker) for creating effective dashboards is highly beneficial
  • Communication Skills: Excellent written and verbal communication skills, with the ability to present complex information clearly and concisely to both technical and non-technical audiences.  
  • Collaboration: A strong team player with the ability to collaborate effectively with cross-functional teams, including marketing, product, engineering, and data science. 

Interview process

Interviewing is a two way process and we want you to have the time and opportunity to get to know us, as much as we are getting to know you! Our interviews are conversational and we want to get the best from you, so come with questions and be curious. In general you can expect the below, following a chat with one of our Talent Team:

  • Stage 1 - 30 mins with one of the team
  • Stage 2 - Take home challenge
  • Stage 3 - 90 mins technical interview with two team members
  • Stage 3 - 45 min final with an executive and a member of the people team
  • 25 days holiday (plus take your public holiday allowance whenever works best for you)
  • An extra day’s holiday for your birthday
  • Annual leave is increased with length of service, and you can choose to buy or sell up to five extra days off
  • 16 hours paid volunteering time a year
  • Salary sacrifice, company enhanced pension scheme
  • Life insurance at 4x your salary & group income protection
  • Private Medical Insurance with VitalityHealth including mental health support and cancer care. Partner benefits include discounts with Waitrose, Mr&Mrs Smith and Peloton
  • Generous family-friendly policies
  • Perkbox membership giving access to retail discounts, a wellness platform for physical and mental health, and weekly free and boosted perks
  • Access to initiatives like Cycle to Work, Salary Sacrificed Gym partnerships and Electric Vehicle (EV) leasing

About Us

You may be put off applying for a role because you don't tick every box. Forget that! While we can’t accommodate every flexible working request, we're always open to discussion. So, if you're excited about working with us, but aren’t sure if you're 100% there yet, get in touch anyway. We’re on a mission to radically reshape banking – and that starts with our brilliant team. Whatever came before, we’re proud to bring together people of all backgrounds and experiences who love working together to solve problems.

Starling Bank is an equal opportunity employer, and we’re proud of our ongoing efforts to foster diversity & inclusion in the workplace. Individuals seeking employment at Starling Bank are considered without regard to race, religion, national origin, age, sex, gender, gender identity, gender expression, sexual orientation, marital status, medical condition, ancestry, physical or mental disability, military or veteran status, or any other characteristic protected by applicable law. 

When you provide us with this information, you are doing so at your own consent, with full knowledge that we will process this personal data in accordance with our Privacy Notice. By submitting your application, you agree that Starling Bank will collect your personal data for recruiting and related purposes. Our Privacy Notice explains what personal information we will process, where we will process your personal information, its purposes for processing your personal information, and the rights you can exercise over our use of your personal information.

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What You Should Know About Data Analyst - Customer Engagement, Starling Bank

Are you ready to dive into the dynamic world of data at Starling Bank as a Data Analyst - Customer Engagement? Here, we don’t just process data; we leverage it to transform the customer experience in the fast-paced realm of digital banking. At Starling, we’re on a mission to redefine banking with technology, and your expertise will be crucial in our fight against the traditional banking practices that often frustrate customers. You will work closely with the Customer Engagement and Marketing teams, building strategies that optimize marketing campaigns and deliver personalized communication to our users. Imagine spearheading A/B tests to enhance engagement or using causal inference to pinpoint the exact impact of our campaigns. Your analytical prowess will have you generating insights that not only drive business success but also elevate customer satisfaction. With a culture that champions collaboration and innovation, you’ll enjoy a flat structure and receive ample support from fellow team members. Proficiency in SQL, Python, and data visualization tools will be a big plus as you construct impactful dashboards and help our teams navigate complex datasets. With a focus on autonomy, we seek someone who is driven and strives for greatness. Join us at Starling Bank, where your input counts and pioneering projects are the norm. If you’re passionate about transforming data into actionable strategies and making a real difference in banking, this is the place for you!

Frequently Asked Questions (FAQs) for Data Analyst - Customer Engagement Role at Starling Bank
What qualifications do I need to apply for the Data Analyst - Customer Engagement position at Starling Bank?

To apply for the Data Analyst - Customer Engagement at Starling Bank, you should possess strong analytical skills, proficiency in SQL and Python, and experience in A/B testing and causal inference methodologies. A background in data analytics, along with the ability to translate complex data into actionable insights, is essential for success in this role.

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What are the primary responsibilities of a Data Analyst - Customer Engagement at Starling Bank?

As a Data Analyst - Customer Engagement at Starling Bank, your key responsibilities will include designing and analyzing A/B tests, generating insights from data to improve marketing performance, and collaborating with cross-functional teams to enhance customer engagement strategies. You will also contribute to building a data mart for customer engagement analytics.

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Can you describe the type of work environment for the Data Analyst - Customer Engagement at Starling Bank?

At Starling Bank, the work environment for a Data Analyst - Customer Engagement is fast-paced and innovative. You’ll be part of a flat organizational structure that fosters collaboration and creativity, allowing you to take ownership of your work while receiving support from an engaged team. Starling promotes a hybrid working approach, encouraging both in-office collaboration and remote work flexibility.

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What opportunities for career growth exist for a Data Analyst - Customer Engagement at Starling Bank?

A Data Analyst - Customer Engagement at Starling Bank has numerous opportunities for career growth, including the potential to take on leadership roles within the Data team or cross-functional positions with Marketing or Product teams. Additionally, ongoing learning and development initiatives, combined with a culture of collaboration, empower you to continuously enhance your skills and advance your career.

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What tools and technologies will I use as a Data Analyst - Customer Engagement at Starling Bank?

In your role as a Data Analyst - Customer Engagement at Starling Bank, you will primarily use SQL and Python for data manipulation and analysis, and you may work with dbt for data transformation. Familiarity with data visualization tools, like Looker, will also be beneficial for creating dashboards to present insights clearly and effectively.

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Common Interview Questions for Data Analyst - Customer Engagement
Can you explain your experience with A/B testing in a previous role?

Certainly! When discussing your A/B testing experience, be sure to describe specific tests you've conducted, how you designed them, the metrics you used to measure success, and any insights gained from the results that drove actionable changes. This demonstrates your understanding of A/B testing's real-world applications.

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How do you approach data storytelling, and why is it important?

In data storytelling, I focus on translating complex data findings into clear, actionable insights for various stakeholders. It’s important because it helps bridge the gap between data analysis and business decisions, ensuring that insights lead to practical actions that benefit customer engagement and overall strategy.

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What are your strategies for improving data fluency across teams?

To improve data fluency, I believe in conducting training sessions, creating accessible documentation, and fostering an open dialogue about data-related topics. It’s vital that all team members feel confident in using data to inform their decisions and understand the available insights.

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Describe a challenging analytical project you've worked on. What was your approach?

I once worked on a project requiring the analysis of customer behavior across multiple touchpoints. My approach involved breaking down the data into manageable segments, applying causal inference techniques to understand relationships, and collaborating with the marketing team to derive actionable insights that informed our strategy.

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How do you ensure the accuracy and reliability of your data analysis?

To ensure accuracy, I validate data sources, use multiple verification techniques, and continuously cross-check findings with stakeholders. Additionally, I constantly keep abreast of best practices and methodologies to refine my analysis process.

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What role does collaboration play in your work as a Data Analyst?

Collaboration is crucial in my role as a Data Analyst. I frequently partner with marketing, product, and engineering teams to align on objectives, share insights, and ensure our strategies are data-driven. This synergy enhances the overall effectiveness of our campaigns.

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How do you stay updated on the latest data analysis trends and tools?

I stay updated by regularly reading industry blogs, participating in webinars, and engaging with professional networks. Additionally, I invest time in online courses to deepen my skills in new tools and methodologies relevant to data analysis.

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Can you discuss a time when your data analysis directly influenced a marketing strategy?

In one instance, my analysis of customer engagement data revealed specific segments that responded positively to tailored messaging. This insight led to the implementation of a more personalized marketing campaign, which significantly improved user engagement rates and conversion.

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How do you handle tight deadlines while ensuring quality in your analysis?

When facing tight deadlines, I prioritize tasks based on urgency and impact, focusing on core deliverables while maintaining quality. Effective time management and efficient collaboration with team members help me meet deadlines without compromising the integrity of my analysis.

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What experience do you have with building measurement frameworks for campaigns?

I've developed measurement frameworks that outline key performance indicators, data collection methods, and analysis techniques for various marketing campaigns. This structured approach ensures that every campaign's effectiveness is assessed and can be improved over time.

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Inclusive & Diverse
Rise from Within
Mission Driven
Diversity of Opinions
Work/Life Harmony
Transparent & Candid
Growth & Learning
Fast-Paced
Collaboration over Competition
Take Risks
Friends Outside of Work
Passion for Exploration
Customer-Centric
Reward & Recognition
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Flex-Friendly
Some Meals Provided
Snacks
Social Gatherings
Pet Friendly
Company Retreats
Dental Insurance
Life insurance
Health Savings Account (HSA)

Our mission is to create a bank that guides and informs you towards better decisions. By giving you real-time insights, Starling enables you to understand your financial life in a whole new way.

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Full-time, hybrid
DATE POSTED
April 5, 2025

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