Director of Subscriber Acquisition

As the Director of Subscriber Acquisition at Starry, your main responsibilities will include leading and nurturing the local field marketing team, developing strategic marketing plans for the New York area, and overseeing the execution of local campaigns. Your role will be crucial in driving subscriber growth and ensuring your team meets weekly and monthly revenue goals. Additionally, you'll collaborate with various teams to align efforts, analyze market data, and refine acquisition strategies that resonate with potential customers.

To thrive as the Director of Subscriber Acquisition at Starry, candidates should possess a Bachelor's degree and have a solid background with at least 7 years of sales experience, ideally in telecommunications or a related industry. Experience in managing field sales teams and a strong understanding of acquisition marketing and demand generation are essential. Candidates should also have exceptional communication skills, a genuine enthusiasm for technology, and the ability to influence multiple teams effectively.

Starry is committed to supporting its employees through comprehensive benefits that include generous health contributions for you and your dependents, 12 weeks of paid parental leave, and a tailored 401(k) retirement plan. We value a work-life balance, strive to create a fun and enjoyable environment, and believe in taking care of each other while we work hard to innovate and grow together!

The salary range for the Director of Subscriber Acquisition position at Starry falls between $110,000 to $130,000, complemented by a quarterly bonus based on market penetration and team sales performance. The final package will depend on various factors, including your experience, education, and training, recognizing the importance of attracting and retaining top talent in this dynamic role.

As a Director of Subscriber Acquisition at Starry, you'll enjoy a diverse work environment that includes both field and office settings. While you'll work mostly in the office, there will be significant opportunities to engage with community members and local stakeholders in the field. This job involves travel throughout the New York City metropolitan area, so expect exposure to various weather conditions and vibrant community environments as you promote Starry's mission.

When developing a marketing strategy for New York, I would start by conducting comprehensive market research to understand the unique needs of the community. I would analyze existing data, identify opportunities for growth, and leverage both online and offline channels to reach diverse audiences. Engaging with team members and local partners would be essential to ensure alignment with Starry's goals and to create a strategy that resonates with potential subscribers.

In my previous roles, I successfully managed field sales teams by instilling a culture of accountability and continuous improvement. I focused on setting clear expectations, providing consistent feedback, and offering ongoing training. I also implemented innovative tools for tracking sales activities, which empowered my team to exceed their goals while maintaining high morale.

To drive subscriber growth for Starry, I would employ a blend of community outreach programs, targeted promotions, and data-driven marketing campaigns. By engaging with local organizations and residents, I aim to build relationships that encourage word-of-mouth referrals. Additionally, I would analyze performance metrics to assess campaign effectiveness and make necessary adjustments in real-time.

Collaboration with teams such as Marketing, Customer Success, and Deployment is crucial to achieving business objectives at Starry. It creates a cohesive approach to subscriber acquisition, ensuring we present a unified message and experience to potential customers. Building strong interdepartmental relationships enhances communication and fosters a shared commitment to growth and customer satisfaction.

I have a solid background in data analytics, which I believe is critical for making informed decisions. In this role, I would utilize analytics to monitor market trends, evaluate campaign performance, and identify successful strategies for subscriber acquisition. This data-driven approach allows for adjustments and innovations in real-time, ensuring the marketing efforts are effective and aligned with our goals.

In a previous position, our subscriber growth was stagnant due to market saturation. To address this, I initiated an in-depth market analysis to locate underserved communities. We then launched targeted marketing campaigns that specifically addressed the unique needs and pain points of those populations, resulting in a significant uptick in subscriptions over a short period.

I believe in fostering an environment of growth and support. I would regularly meet with my team members to discuss their challenges and successes, providing coaching and resources to help them achieve their targets. Recognizing individual strengths and offering tailored guidance is key to both individual and team performance enhancements.

Effective relationship management with local partners requires open communication, mutual respect, and shared goals. I would prioritize frequent check-ins and updates with partners to ensure alignment on initiatives. Additionally, recognizing their contributions and celebrating joint successes can strengthen these partnerships, driving better outcomes for subscriber acquisition.

I would evaluate campaign success using predefined KPIs such as subscriber growth, conversion rates, and customer feedback. Regular data analysis will provide insights into what’s working and what needs adjustment. Implementing A/B testing on different campaign elements allows for continual optimization based on real performance metrics.

I am deeply motivated by the opportunity to enhance community connections through technology. In the telecommunications sector, I see the potential to expand access to information and resources, helping underserved populations. Being part of a fast-growing company like Starry allows me to make a positive impact while pushing the boundaries of innovation in internet access.