Growth and Marketing Specialist

As a Growth and Marketing Specialist at Sword Health, you will be involved in various activities, focusing on building a strong marketing pipeline, managing and optimizing the customer journey, and enhancing engagement through creative marketing strategies. Your responsibilities will include creating compelling content for multiple platforms, executing marketing campaigns, managing paid media efforts, collaborating with cross-functional teams, conducting A/B testing, and monitoring campaign performance through Key Performance Indicators (KPIs).

To qualify for the Growth and Marketing Specialist position at Sword Health, candidates should have a Bachelor’s degree in Marketing or Business and 2-5 years of marketing and growth experience, emphasizing customer acquisition and retention in a B2C or B2B2C environment. Familiarity with Excel, project management tools, design tools, and performance marketing is highly desirable. Excellent written and verbal English skills and a collaborative spirit are essential, especially in a remote working environment.

Sword Health is committed to fostering a stimulating environment that encourages creativity and innovation. As a Growth and Marketing Specialist, you will have access to career development opportunities, participate in a learning platform for continuous education, and benefit from a supportive team that values your input. The company also offers a competitive salary and comprehensive benefits package, recognizing and rewarding outstanding contributions to the team and its mission.

Sword Health provides an attractive benefits package for its Growth and Marketing Specialists, including health, dental, and vision insurance, a meal allowance, equity shares, and a remote work allowance. Additionally, you'll enjoy flexible working hours, unlimited vacation, and access to a health and well-being program, ensuring that you have the resources and support to thrive personally and professionally.

The culture at Sword Health is vibrant and mission-driven, centered around the core values of making a difference for patients and delivering more than expected. As a Growth and Marketing Specialist, you'll be part of a team that collaborates cross-functionally, values innovation, and supports each other in a fast-paced, dynamic environment. With over 900 colleagues spanning three continents, the company fosters an inclusive community committed to revolutionizing healthcare.

When creating engaging content, it's important to understand your target audience deeply. Tailor your messaging to resonate with their needs across platforms. Use analytics to identify what works best on each channel and ensure your content is visually appealing and concise, maintaining a consistent brand voice.

In past roles, I've successfully managed paid media campaigns from planning to execution. Highlight specific successful campaigns you led, talking about strategies used, KPIs tracked, and adjustments made mid-campaign based on performance metrics to optimize for better user acquisition.

For customer acquisition, I leverage data-driven approaches, utilizing A/B testing to determine the most effective messaging and channels. For retention, I focus on building strong customer relationships through personalized communication and nurturing engagement over time, ensuring clients feel valued and understood.

Effective cross-functional collaboration requires strong communication skills and a clear understanding of shared goals. I prioritize transparency by keeping all teams informed about project timelines and progress and fostering open dialogue to incorporate diverse perspectives, which can enhance the campaign's success.

When evaluating a marketing campaign's success, I typically assess metrics such as reach, engagement rates, conversion rates, and overall ROI. I also analyze customer feedback and satisfaction levels to gain insights into how the campaign impacts the end-user experience.

A/B testing is a valuable tool in my marketing toolkit. I design tests to compare two variables—like different ad copies or subject lines—to discover which one performs better. I follow a structured approach, ensuring adequate sample sizes for meaningful results, and refine strategies based on the findings.

Data is crucial in informing marketing strategies. I rely on analytics to identify trends, target audience behavior, and campaign performance. This insight allows me to make informed decisions, iterate swiftly, and allocate resources effectively for maximum impact.

To maintain branding consistency, I develop comprehensive guidelines that cover tone, visuals, and messaging to be used across all channels. Regularly reviewing all outputs and collaborating closely with different teams helps ensure everyone adheres to these standards across their efforts.

Challenges often arise, such as tight deadlines or shifting market demands. I prioritize remaining adaptable by reassessing project scopes and engaging with stakeholders for feedback, allowing me to pivot effectively while keeping everyone informed of changes and progress.

I am drawn to Sword Health's mission to create a pain-free world through innovative solutions. Being part of a company focused on making a real impact matches my values and aspirations. I’m excited about the chance to contribute my skills in a thriving team committed to improvement and excellence.