Digital Account Executive

As a Digital Account Executive at Motion, your primary responsibilities include developing and managing paid digital media programs like paid social and paid search, optimizing them for client goals, analyzing campaign performance and ROI, and nurturing client relationships. You'll also perform detailed set-up tasks and reporting for various digital campaigns, and assist in guiding creative direction. This role is essential in ensuring that our innovative strategies yield exceptional outcomes for both B2B and B2C clients.

To be a successful Digital Account Executive at Motion, candidates should possess a bachelor's degree in advertising, marketing, digital marketing, or a related field, along with at least two years of relevant digital paid media experience. Familiarity with Google Ads, Google Analytics, and various social media ad platforms is crucial. Certifications like GA4 or Google AdWords are not mandatory but highly advantageous. Applicants should also demonstrate analytical skills and proficiency in data manipulation tools.

In the role of Digital Account Executive at Motion, you'll play a vital part in client relationship management by overseeing and nurturing relationships with both clients and digital partners. This includes understanding their needs, providing strategic insights, ensuring seamless communication, and delivering high-quality, results-driven campaigns. Your role will be pivotal in translating client objectives into effective marketing strategies that resonate and achieve desired outcomes.

As a Digital Account Executive at Motion, you'll have the opportunity to work on a variety of exciting campaigns across different sectors. Your focus will include key digital media programs such as paid social, paid search, native advertising, and programmatic campaigns. You'll also be involved in B2B and B2C initiatives, allowing you to engage with diverse marketing strategies and tools, ensuring that you continuously develop your skill set.

At Motion, we are committed to the professional growth of our team members. As a Digital Account Executive, you'll have opportunities to advance into higher positions within the digital team, gain more responsibility over projects, and enhance your skills through ongoing training and mentorship. We value innovation and creativity, so your contributions will not only be recognized but will also play a critical role in shaping our digital marketing strategies.

In responding to this question, highlight specific campaigns you've managed, detailing your role in their execution. Talk about the platforms you used, the goals set, and the outcomes achieved. Share any measurable results to illustrate your effectiveness and how you align with Motion’s approach in delivering successful campaigns.

Discuss various strategies such as A/B testing, monitoring key performance indicators, and staying updated with industry trends. Explain how you analyze data and refine campaigns based on performance analytics to continuously improve results. Tailor your answer to reflect Motion's goals of pushing boundaries and optimizing client outcomes.

When addressing underperforming campaigns, it's essential to discuss your analytic approach. Explain that you would identify issues through data analysis, adjust targeting or messaging, and implement changes based on performance metrics. Emphasize your adaptability and willingness to experiment with new strategies, which aligns with Motion's innovative ethos.

Provide an example where you balanced multiple digital media accounts effectively. Outline how you prioritized tasks, managed deadlines, and ensured quality deliverables. Highlight your communication strategies and how you maintained relationships with clients during this busy period, emphasizing Motion's collaborative culture.

Mention specific tools and platforms you've worked with, such as Google Analytics, Google Ads, and data manipulation tools like Excel. Discuss how you utilize these tools for effective campaign management, tracking, and reporting to ensure informed decision-making—a crucial aspect of the Digital Account Executive role at Motion.

Explain your methods for keeping abreast of industry changes, such as following leading marketing blogs, participating in webinars, or networking with other professionals. Discuss any relevant publications or thought leaders you follow, aiming to align your response with Motion's dedication to continuous improvement and current best practices.

Discuss how you set realistic goals and maintain open lines of communication to keep clients informed throughout the campaign process. Explain the importance of regular updates and transparent conversations about outcomes, reflecting Motion's commitment to nurturing relationships and delivering results.

Outline the relationship between SEO and PPC and how you utilize insights from SEO data to inform your paid search strategies. Provide examples of how you've implemented best practices to achieve strong alignment between the two disciplines, emphasizing the importance of cohesive marketing strategies at Motion.

Share your experience in conducting competitive analysis, explaining how it informs campaign strategies. Discuss techniques for identifying competitor strengths and weaknesses, and how those insights guide decision-making. Connect this back to the analytical focus of the Digital Account Executive role at Motion.

This is your chance to express your alignment with Motion’s mission and values. Talk about your passion for digital marketing, the innovative culture at Motion, and your eagerness to contribute to their success. Highlight how your skills and experience make you a perfect fit for their team.