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Group Planning Director B2B

We are looking for an experienced Group Planning lead, who will need to be naturally ambidextrous. With a natural authority in the room, you need to be able to switch effortlessly between business development (leading big, complex global pitches – and able to hold your own with global clients and senior leads across the wider Accenture business), bedding in new client opportunities (to ensure we are set up for success and have the right talent and the right approach in from day 1) and rolling up your sleeves and getting stuck in as needed.

Whilst B2B marketing and comms is an established part of both the TMW and the wider Unlimited Group offering (thanks to TMW Business and also Nelson Bostock in the comms space) we need senior support to lean into an exceptional period of growth for that side of the business.

The B2B area of the business is in rude health at the moment, experiencing an influx of new opportunities since we became part of the Accenture Song family a year ago. We are looking to add to the senior team to help ensure we are embracing these new opportunities in the right way, can take full advantage of the opportunities coming our way, and to add even more expertise to our team, at senior level.

Responsibilities

  • Actively straddle across different departments and agency ways of working.   
  • Strategic oversight across multiple briefs, accounts and business units. 
  • Lead the development of new thinking and ideas.  
  • Identify opportunities for client growth. 
  • Be a thought leader and contribute to the agency profile. 
  • Mentor fellow planners, helping them identify opportunities to extend their skills. 
  • Line management.

What you need to succeed …

Skills 

  • An ability to independently navigate the unknown – getting to grips with the complexity of the new Accenture world and new large global opportunities with ease.
  • A brief builder, who can work hand in hand with a Client Services Lead to help clients understand what they need, and help us understand how we evolve what we offer.
  • A natural authority in the B2B space – able to quickly establish trust with senior leads/clients.
  • Confident and charismatic leadership style – both with existing clients, the wider business and, most importantly, in the pitch room.
  • Strong core strategy skills - journey planning, targeting and segmentation, messaging platforms, insight and proposition development. 
  • Ability to draw on consumer insight and analytics to form a strong, convincing story to influence senior clients and agency peers. 
  • Good judge of creative work, knows how to help creative get to the very best work, brand literate. 
  • Good understanding of effectiveness methodologies. 
  • Good collaborator and delegator - able to get the best out of peers and clients. 
  • Excellent presentation skills. 
  • Good facilitation skills - with senior clients and agency partners to achieve positive outcomes. 

·         Proven new business track record.

  • Commercially astute, able to see and act on opportunities to grow our influence.

 Personality 

  • Substantive, authoritative and credible, but understated: we have a no ego culture - show your brilliance but be able to bring everyone with you.
  • Adaptive and flexible. 
  • Passionate about communications.  
  • Good interpersonal skills and emotional intelligence.  

·         Collaborative: we put a lot of onus on client services, strategy and creative working in unison, and we are a naturally collaborative bunch.

 

What we give…

We believe in the power of a strong culture that puts people and at the heart of everything we do. Our guiding principle is simple: Be the best you can be and the rest will follow.

You’ll have the chance to learn from passionate, talented colleagues and mentors. Exciting and varied client work with as much opportunity as you can handle. And a hugely sociable team to get to know.

Great benefits package, including:

  • 25 days holiday (increasing year on year to max 30days)
  • Christmas Closure, Birthday Day and Volunteer Day
  • Flexible Bank holidays
  • Flexible Hybrid working
  • Pension, Life Assurance, Eye Tests, Flu Jabs
  • Purchase Holiday, Taste Card
  • Cycle to work and Electric Car Scheme

We have a calendar of social and charity events throughout the year, there’s always something going on.

Join us and join in. We make noise. We laugh. We share. We welcome new ideas and new people – including you.

Who are TMW Unlimited?

The TMW story is born out of the many successes we’ve created for our clients over the past 30 years, and now encompasses offices in London, Bristol and Reading, with clients all over the world.

We create ideas that move people.

We believe that ideas should work everywhere and that brilliant results are what really matter. We combine deep digital and advertising expertise, a strong heritage in CRM and award-winning creativity to make it all happen.

TMW is proudly part of UNLIMITED, a fully integrated agency group with human understanding at its heart. Through our Human Understanding Lab, we uncover behaviour-led insights that power performance and create a genuine business advantage for our clients.

UNLIMITED is part of the Accenture Song family, the world’s largest tech-powered creative group.

What we value…

Together, we put people first and believe our values make us who we are.

 Give a Damn: We care about each other, our clients and our work. And this shines through everything we do.

Be Brave: We believe in challenging each other, in standing up, in speaking out. We believe in trying new and difficult things in order to make ourselves and our work better.

Stay Curious: We actively seek out the new and the unusual, finding inspiration everywhere in the world around us.

Take Pride: We are open, accepting and inclusive, and we support each other on our journey to reach our true potential. We are actively working to ensure that we as an agency more fully reflect the society around us.

 

We are an Equal Opportunities employer and welcome applications from all sections of the community

As an equal opportunities workplace, we have a commitment to ensuring equal employment opportunity regardless of race, colour, ancestry, religion, socio-economic status, sex, national origin, sexual orientation, age, citizenship, marital status, neuro divergence, disability, gender, gender identity or expression. Whether you’re just getting your foot in the door, or you are an experienced employee whose life circumstances are shifting, we are committed to creating a workplace that reflects the world we want to live in and are therefore flexible to accommodate each individual's needs as best as we can.

By submitting your CV, you consent to our Candidate Privacy Policy which can be seen in full at  https://www.tmwunlimited.com/media/1392/tmw-gdpr-candidate-privacy-notice.pdf  If you would prefer us not to store your details or contact you please let us know.

 

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Full-time, hybrid
DATE POSTED
April 9, 2025

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