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Manager, Merchant Business Development - job 7 of 20

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This is an exciting time to join Visa's U.S. Client Marketing team, as we focus on developing new relationships and deepening existing relationships with our merchant and cobrand clients. As part of the North America Marketing organization, the team is transforming client engagement through a proactive, results-driven approach.

The Manager, U.S. Client Marketing, Merchant/Cobrand, will support client marketing and experiential programs, optimizing the use of Visa's marketing expertise, platforms, and initiatives to help solve our client’s business challenges. The Marketing Manager will deliver marketing solutions, provide thought leadership, and execute programs to grow clients' business and drive revenue.

You will be responsible for planning and executing marketing strategies and partnership initiatives to grow Visa’s business with Visa’s merchant/cobrand clients through the activation of Visa marketing analyses, platforms/initiatives and strategic use of sponsorship assets. This manager is responsible for building partnership relationships with the cross-functional team, including Sales, Product, Legal, Analytics and agencies to deliver best-in-class marketing plans that drive business goals for both Visa and its clients.

This Manager must be able to thrive in a fast-moving, highly matrixed environment – a results-oriented and adaptable individual with a positive attitude is desired. You should have a strong track record of working independently while collaborating with internal team members and external clients. Additionally, you should have an innate interest in problem-solving and ability to think outside of the box to find solutions.

Essential Functions

You will support the strategy and execution on key marketing advisory topics to drive client business growth, such as lifecycle marketing engagements, best practices, go-to-market recommendations, sponsorship and event marketing, social/digital marketing, etc.
You will support marketing-related project scoping and requirements while aligning with client
You will apply data-driven approach to marketing recommendations leveraging Visa data and industry research tools to capture/communicate marketing best practices and customer insights and present to clients
You will work cross-functionally to develop and implement marketing projects that leverage the best of Visa resources and expertise (e.g., with Sales, Analytics, Product, Marketing, Legal, etc.)
You will help identify new marketing opportunities for clients and support the creation of effective presentations to pitch to clients
You will lead end-to-end delivery of marketing projects, including the day-to-day prioritization of work across multiple projects, deliverables and stakeholders (e.g., develop project plan, brief with agencies and agency management, creative development, review process with legal) with limited supervisory support
You will support the key products/marketing initiatives for both Visa and the Client, e.g., NFL/Olympics promotion, product launches, brand refreshes, etc.
You will manage ad hoc requests from key stakeholders, e.g., clients, Visa senior leadership, etc.
You will manage the budget/finance process as part of the marketing campaign execution
You will be responsible for overall project management (including creating and tracking timelines, milestones and tasks)

This is a hybrid position. Expectation of days in office will be confirmed by your hiring manager.

Average salary estimate

$100000 / YEARLY (est.)

min

max

$80000K

$120000K

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What You Should Know About Manager, Merchant Business Development, Visa

Join Visa's U.S. Client Marketing team in Foster City as the Manager, Merchant Business Development, where an exciting opportunity awaits you to shape the future of client engagement! In this role, you'll be pivotal in fostering new relationships and enhancing existing connections with our merchant and cobrand clients. Your expertise will shine as you develop marketing strategies and partnership initiatives that leverage Visa's marketing prowess to tackle our clients’ unique business challenges. Collaborating closely with cross-functional teams including Sales, Product, Legal, and Analytics, you will be responsible for crafting innovative marketing solutions and executing programs that drive revenue growth for both Visa and our clients. Your days will be filled with diverse tasks; from supporting lifecycle marketing engagements and crafting go-to-market recommendations, to applying data-driven insights that elevate client campaigns. Your proactive approach and strong problem-solving skills will be crucial in identifying new marketing opportunities and delivering best-in-class marketing plans. You’ll thrive in our dynamic, fast-paced environment, where adaptability and teamwork are keys to success. As you manage day-to-day project prioritization, budget processes, and campaign executions, your collaborative spirit will ensure that you’re not just reaching goals, but exceeding them. If you’re ready to make a significant impact while working in a hybrid setting, where flexibility meets ambition, this role at Visa is the perfect match for you!

Frequently Asked Questions (FAQs) for Manager, Merchant Business Development Role at Visa

What are the key responsibilities of the Manager, Merchant Business Development at Visa?

The Manager, Merchant Business Development at Visa is responsible for developing marketing strategies and partnership initiatives to grow Visa's business with merchant and cobrand clients. You will support marketing advisory topics, help implement client engagement strategies, and identify new marketing opportunities. The role also involves project management, collaboration with cross-functional teams, and executing campaigns that drive client and Visa's revenue growth.