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Marketing Manager, Social Video Creative - job 2 of 24

Company Description

Visa is a world leader in payments and technology, with over 259 billion payments transactions flowing safely between consumers, merchants, financial institutions, and government entities in more than 200 countries and territories each year. Our mission is to connect the world through the most innovative, convenient, reliable, and secure payments network, enabling individuals, businesses, and economies to thrive while driven by a common purpose – to uplift everyone, everywhere by being the best way to pay and be paid.

Make an impact with a purpose-driven industry leader. Join us today and experience Life at Visa.

Job Description

The Manager, Social Video Creative is part of the Global Content Strategy, Development & Distribution team. This individual will be part of a global team responsible for developing and scaling best-in-class social content on behalf of Visa’s marketing positioning and voice.

This individual will combine a creator mindset with deep understanding of social video formats and best practices to concept, create, and edit social video content that aligns with brand and business objectives. This person should have passion and experience in:

  • Concepting, editing, and publishing “made for social” videos across priority social platforms, including TikTok, Instagram, YouTube, and X.

  • Editing video content for real-time/on-site activations, using both standard editing (e.g. Adobe Premiere Pro) and in-app tools (e.g. CapCut).

  • Partnering with Social Creatives and Social Strategists to dream up and create reactive and always-on content at the intersection of on-trend and on-brand.

  • Moving from initial concept to published content at the speed of social on both high-budget and quick-turn projects.

  • Translating knowledge of the creator and content landscape – particularly across Sports, Music, and Travel – to develop videos for maximum engagement and relevance.

Essential Functions:

  • Concept, edit and produce social video content designed to break through on priority social platforms, including TikTok, Instagram, YouTube, and X.

  • Package, capture, and edit video assets to create social content with clear storylines and visual hooks that align with best practices and trends.

  • Design thumbnail images and write titles/descriptions that command attention.

  • Create attention-grabbing dynamic captions that bring together platform best practices and Visa’s brand.

  • Set and model high creative standards, leading through example and inspiring partnership and learning across cross-functional and regional teams.

  • Combine content creation best practices, social platform nuances, and cultural trends into strategic recommendations and creative territories.

  • Partner with a team of Creative, Strategy, Editorial, and Community specialists to translate priority brand campaigns and sponsorships into social-first experiences and extensions.

  • Mine, track, and identify trends from the Visa community that can inform future strategies, franchises and campaigns.

This is a hybrid position. Expectation of days in office will be confirmed by your hiring manager.

 

Qualifications

Basic Qualifications:
•5 or more years of relevant work experience with a Bachelors Degree or at least
2 years of work experience with an Advanced degree (e.g. Masters, MBA, JD,
MD) or 0 years of work experience with a PhD

Preferred Qualifications:
•6 or more years of work experience with a Bachelors Degree or 4 or more years
of relevant experience with an Advanced Degree (e.g. Masters, MBA, JD, MD)
or up to 3 years of relevant experience with a PhD
•4+ years of experience in social creative or video editing roles for a global
brand, agency, or creator team. Experience across Sports, Music, or Travel
preferred.
•A compelling portfolio of social video work across multiple platforms.
•Fluency creating basic motion graphics and animations a plus.
•Basic experience shooting social-first video on industry standard equipment
(e.g. DJI Osmo Pocket series, DSLR, etc.).
•Deep understanding of the Creator landscape, including trends and platform
nuances.
•Deep experience with social media platforms, as demonstrated through an
understanding of the unique creative formats, algorithms and communities of
each major platform.
•Ability to ideate, refine, and implement new content/creative strategies and
formats across multiple social platforms and content types (tentpole, always-
on, reactive).
•Experience collaborating with internal and external teams in social-first
brainstorms.
•Extremely organized with keen attention to detail.
•Experience collaborating across complex global teams.
•Bias for action, not bureaucracy. Able to act quickly while rallying cross-
functional teams.
•Proven ability to drive results with a high degree of personal initiative and
subject matter expertise in a fast-paced, dynamic environment with limited
resources.

Additional Information

Work Hours: Varies upon the needs of the department.

Travel Requirements: This position requires travel 5-10% of the time.

Mental/Physical Requirements: This position will be performed in an office setting.  The position will require the incumbent to sit and stand at a desk, communicate in person and by telephone, frequently operate standard office equipment, such as telephones and computers.

Visa is an EEO Employer.  Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability or protected veteran status.  Visa will also consider for employment qualified applicants with criminal histories in a manner consistent with EEOC guidelines and applicable local law.

Visa will consider for employment qualified applicants with criminal histories in a manner consistent with applicable local law, including the requirements of Article 49 of the San Francisco Police Code.

U.S. APPLICANTS ONLY: The estimated salary range for a new hire into this position is 119,100 to 172,800 USD per year, which may include potential sales incentive payments (if applicable). Salary may vary depending on job-related factors which may include knowledge, skills, experience, and location. In addition, this position may be eligible for bonus and equity. Visa has a comprehensive benefits package for which this position may be eligible that includes Medical, Dental, Vision, 401 (k), FSA/HSA, Life Insurance, Paid Time Off, and Wellness Program.

Average salary estimate

$145950 / YEARLY (est.)
min
max
$119100K
$172800K

If an employer mentions a salary or salary range on their job, we display it as an "Employer Estimate". If a job has no salary data, Rise displays an estimate if available.

What You Should Know About Marketing Manager, Social Video Creative, Visa

Are you a creative mastermind with a passion for social media? Join Visa as a Marketing Manager, Social Video Creative, and bring your innovative ideas to life in the vibrant city of San Francisco! In this exciting role, you will be a key player on the Global Content Strategy, Development & Distribution team, responsible for crafting engaging social video content that captivates audiences across platforms like TikTok, Instagram, YouTube, and X. Your work will not only help shape Visa's marketing voice but will align with our mission to uplift everyone, everywhere by enhancing how people connect through cutting-edge technology. With your expertise in video editing, concepting, and storytelling, you'll produce content that breaks through the noise in a fast-paced social landscape. Whether you're editing on the go with in-app tools or perfecting your edits in Adobe Premiere Pro, your creative flair will shine. Collaborating with a diverse team of creatives and strategists, you'll stay ahead of trends while ensuring your content resonates with our audience. The role is hybrid, offering flexibility while still allowing you to engage with your team in the office. If you’re ready to make a meaningful impact with a global leader in payments technology, Visa is the place for you to thrive and innovate!

Frequently Asked Questions (FAQs) for Marketing Manager, Social Video Creative Role at Visa
What are the primary responsibilities of a Marketing Manager, Social Video Creative at Visa?

As a Marketing Manager, Social Video Creative at Visa, you will be responsible for concepting, creating, and editing social video content designed for top platforms like TikTok, Instagram, and YouTube. You'll lead projects from conception to publication, ensuring content aligns with Visa's brand and objectives. Additionally, you'll collaborate with cross-functional teams to develop strategies that reflect current cultural trends and engage audiences effectively.

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What qualifications are required for the Marketing Manager, Social Video Creative position at Visa?

Applicants should possess 5 or more years of relevant experience, ideally in social creative or video editing roles, along with a bachelor's degree. Preferred candidates have 6+ years of experience and a compelling portfolio showcasing social video work. Familiarity with industry-standard equipment and an understanding of platform nuances are essential for success in this role at Visa.

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How does Visa support creativity in the Marketing Manager, Social Video Creative role?

Visa fosters a creative environment for the Marketing Manager, Social Video Creative by encouraging collaboration with diverse teams of creatives and strategists. You will be empowered to ideate innovative content strategies that resonate with audiences while leveraging current trends, ensuring your creative vision aligns with Visa's mission of enhancing connections through impactful social content.

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What tools and software should a Marketing Manager, Social Video Creative at Visa be proficient in?

A Marketing Manager, Social Video Creative at Visa should be proficient in video editing software such as Adobe Premiere Pro, as well as in-app editing tools like CapCut. Familiarity with creating basic motion graphics and animations is a plus. An understanding of the unique creative formats and communities of major social platforms is also essential for this role.

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What are the career advancement opportunities for a Marketing Manager, Social Video Creative at Visa?

Visa offers numerous career advancement opportunities for a Marketing Manager, Social Video Creative. By demonstrating your creativity and ability to produce engaging content, you may have the chance to lead larger projects or teams, move into senior management roles, or explore other avenues within the vast ecosystem of Visa's marketing and creative departments.

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Common Interview Questions for Marketing Manager, Social Video Creative
Can you describe your process for creating compelling social video content?

To effectively answer this question, walk the interviewer through your project workflow from concept to publication. Highlight how you research trends, brainstorm ideas, and collaborate with your team. Discuss the tools you use for editing and publishing, as well as how you ensure the content aligns with the brand's goals and engages the target audience.

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What social media platforms do you think are the most effective for brand engagement and why?

When addressing this question, focus on specific platforms like TikTok, Instagram, and YouTube, explaining their unique audience demographics and engagement capabilities. Discuss how you tailor content for each platform to maximize reach and impact, and provide examples of successful campaigns you've managed on these platforms.

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How do you stay updated on social media trends and changes?

Share with the interviewer how you regularly follow industry news, engage with other creators, and participate in relevant online communities. You might mention specific resources, like blogs, podcasts, or webinars, that you find helpful in keeping your knowledge and skills current in the fast-evolving social landscape.

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How would you measure the success of a social video campaign?

Explain the importance of defining key performance indicators (KPIs) such as engagement rate, views, shares, and conversion metrics. Discuss how you analyze data to determine campaign effectiveness and adapt strategies for future content. You can also highlight any tools or analytics software you are familiar with for tracking performance.

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Tell us about a time you had to work under a tight deadline for a video project. How did you handle it?

In your response, detail a specific instance where you successfully managed time constraints. Discuss the steps you took to prioritize tasks, collaborate with your team for efficiency, and ensure high-quality output despite the pressure. Emphasize your adaptability and problem-solving skills in that situation.

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Can you provide an example of how you incorporated feedback to improve your video content?

Use a specific example where you received constructive feedback on your content. Discuss how you took the feedback positively, made revisions, and what the results were. This shows your willingness to learn and improve, as well as your commitment to producing quality work.

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What makes a social video stand out in a crowded marketplace?

Discuss factors such as storytelling, unique visuals, current trends, and emotional resonance that contribute to a video's success. Provide an example of a campaign that effectively incorporated these elements, reinforcing your understanding of what captivates audiences across platforms.

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How do you approach collaboration with cross-functional teams on video projects?

Highlight your communication skills and adaptability when working with team members from different departments. Provide examples of how you ensure that everyone’s ideas and perspectives are considered during the brainstorming and creation stages, working towards a unified vision for the project.

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What challenges have you faced when creating social video content, and how did you overcome them?

Identify a challenge you encountered, such as a tight turnaround, technical difficulties, or audience disengagement. Explain the steps you took to address the issue, what you learned from the experience, and how you've applied that knowledge in future projects.

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Why do you want to work as a Marketing Manager, Social Video Creative at Visa?

Articulate your passion for social media and the creative aspects of video production. Connect your career aspirations with Visa's mission and values, emphasizing how this role aligns with your desire to make a meaningful impact through innovative content strategies that resonate with a global audience.

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Photo of the Rise User
Inclusive & Diverse
Rise from Within
Mission Driven
Diversity of Opinions
Work/Life Harmony
Transparent & Candid
Growth & Learning
Fast-Paced
Collaboration over Competition
Take Risks
Friends Outside of Work
Passion for Exploration
Customer-Centric
Reward & Recognition
Feedback Forward
Rapid Growth
Medical Insurance
Paid Time-Off
Maternity Leave
Mental Health Resources
Equity
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Fully Distributed
Flex-Friendly
Some Meals Provided
Snacks
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Dental Insurance
Life insurance
Health Savings Account (HSA)
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Inclusive & Diverse
Rise from Within
Mission Driven
Diversity of Opinions
Work/Life Harmony
Transparent & Candid
Growth & Learning
Fast-Paced
Collaboration over Competition
Take Risks
Friends Outside of Work
Passion for Exploration
Customer-Centric
Reward & Recognition
Feedback Forward
Rapid Growth
Medical Insurance
Paid Time-Off
Maternity Leave
Mental Health Resources
Equity
Paternity Leave
Fully Distributed
Flex-Friendly
Some Meals Provided
Snacks
Social Gatherings
Pet Friendly
Company Retreats
Dental Insurance
Life insurance
Health Savings Account (HSA)

Visa Inc. operates as a payments technology company worldwide. The company facilitates commerce through the transfer of value and information among consumers, merchants, financial institutions, businesses, strategic partners, and government entiti...

11999 jobs
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Full-time, hybrid
DATE POSTED
April 16, 2025

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