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Sr. Director, Affluent & Consumer Segments - job 4 of 20

Team Summary

The Consumer Card Product & Segments group manages the deployment and optimization of Visa’s core products base consisting of Credit, Debit and Prepaid payments solutions globally. The team is also responsible for the development and deployment of innovation across this product suite. To do this, we work in close partnership with Visa clients and key internal and external stakeholders across the globe. We are also a key part of the transition of conventional card-based solutions onto digital form factors, ensuring Visa payments solutions remain the market-leading way for consumers to spend their money and manage their payments across Visa’s global regions.

Visa Inc. is seeking a dynamic and visionary Senior Director to lead the development, and delivery of Visa's Affluent Consumer Segment strategy. This role is pivotal in driving the evolution of our offerings, from creating new, Ultra High Net Worth (UHNW)-focused propositions to refreshing our existing Mass Affluent product set. The ideal candidate will be a thought-leader, who has experience in and a hunger to 'roll up their sleeves' and get involved in new product development and go-to-market planning, and who has exceptional cross-functional stakeholder management skills and a proven talent for leading and inspiring teams.

Reporting to the VP, Card Products & Segments, the SD, Affluent & Consumer Segments will be responsible for initiatives across six broad areas of responsibility.

Key Responsibilities:

Strategic Leadership:

  • Develop and execute a comprehensive strategy for Visa's Affluent Consumer Segments – from Mass Affluent through to Ultra High Net Worth (UHNW).
  • Identify market opportunities and trends to drive innovation and growth within the Affluent Segment.
  • Work closely with executive leadership to align segment strategies in line with overall business objectives.

Product Development & Enhancement:

  • Lead the development of new, innovative UHNW propositions that meet the unique needs of this narrow but important consumer base.
  • Oversee the refresh and enhancement of existing Mass Affluent products to ensure they remain competitive and relevant.
  • Collaborate across the Product organization and with marketing, finance, risk, compliance and technology teams to deliver best-in-class solutions.

Stakeholder Management:

  • Foster strong relationships with internal and external stakeholders, including financial institutions, partners, and service providers.
  • Serve as a key spokesperson for the Affluent Segment, representing Visa at industry events and forums.
  • Ensure alignment and collaboration across various functions and regions to drive successful product launches and initiatives.

Team Leadership:

  • Lead and mentor a high-performing team of direct and dotted line reports, fostering a culture of innovation, collaboration, and excellence.
  • Provide guidance and support to team members, enabling their professional growth and development.
  • Drive accountability and performance through clear objectives and regular feedback.

International Focus:

  • Leverage significant international experience to drive global strategies and adapt them to regional markets.
  • Ensure a deep understanding of highly diverse market dynamics and industry landscapes as well as consumer behaviors and preferences across different geographies.

Future Segment Strategy planning and development

  • While the initial focus of this role will be on Affluent Segments, the role-holder will also need to plan for development of strategies to appeal to and drive Visa preference amongst.
     

This is a hybrid position. Expectation of days in office will be confirmed by your Hiring Manager.

Average salary estimate

$175000 / YEARLY (est.)
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$150000K
$200000K

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What You Should Know About Sr. Director, Affluent & Consumer Segments, Visa

Join Visa Inc. as the Senior Director of Affluent & Consumer Segments in sunny San Francisco! In this dynamic role, you'll lead the strategic development and execution of innovative strategies for our Affluent Consumer Segment, catering to everyone from the Mass Affluent to Ultra High Net Worth clientele. At Visa, we're committed to staying at the forefront of the payment solutions landscape, and this position is vital in creating and refreshing products that truly resonate with our sophisticated customers. Collaborating closely with executive leaders across various functions, you'll identify market opportunities, enhance our product portfolio, and drive growth initiatives within this crucial segment. Your experience in product development and your motivation to dive into the nitty-gritty of go-to-market planning will be invaluable. Not only will you be the primary spokesperson for our Affluent Segment, representing Visa at industry events, but you'll also have the chance to mentor a talented team and foster a culture of innovation and excellence. If you’re passionate about shaping the future of consumer payment solutions at one of the world’s leading financial services firms, we’d love to hear from you and see how you can make a difference at Visa!

Frequently Asked Questions (FAQs) for Sr. Director, Affluent & Consumer Segments Role at Visa
What are the key responsibilities of the Senior Director, Affluent & Consumer Segments at Visa?

As the Senior Director, Affluent & Consumer Segments at Visa, you'll be responsible for developing and executing strategies that cater to both Mass Affluent and Ultra High Net Worth consumers. This includes leading product development initiatives, fostering relationships with stakeholders, and overseeing a high-performing team to ensure that Visa remains a leader in payment solutions.

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What qualifications are needed for the Senior Director, Affluent & Consumer Segments position at Visa?

The ideal candidate for the Senior Director position at Visa should have extensive experience in strategic leadership roles, particularly in product development within financial services. Strong stakeholder management skills and a proven ability to mentor teams are also essential qualifications to succeed in this role.

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How does the Senior Director, Affluent & Consumer Segments contribute to Visa's product offerings?

The Senior Director, Affluent & Consumer Segments plays a pivotal role in shaping Visa's product offerings by leading the development of innovative propositions tailored to the unique needs of affluent consumers. This includes optimizing existing products and ensuring they remain competitive and relevant in the market.

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What is the work culture like for the Senior Director, Affluent & Consumer Segments at Visa?

At Visa, the work culture for the Senior Director, Affluent & Consumer Segments is collaborative and dynamic, emphasizing innovation and excellence. You'll have the opportunity to lead a talented team and engage with various internal and external stakeholders, fostering a culture of growth and development.

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Is the Senior Director, Affluent & Consumer Segments role at Visa hybrid or remote?

The Senior Director, Affluent & Consumer Segments role at Visa is a hybrid position, with specific expectations for in-office days confirmed by your Hiring Manager. This allows for both collaborative teamwork and flexibility.

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Common Interview Questions for Sr. Director, Affluent & Consumer Segments
Can you describe your experience in developing strategies for affluent consumer segments?

In answering this question, showcase your relevant experience and any successful strategies you've developed in the past. Mention specific market trends you capitalized on and the positive impact these had on revenue or customer satisfaction.

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How do you ensure product development aligns with market trends in the Affluent Segment?

Discuss your methods for conducting market research and analysis. Highlight how you integrate consumer feedback and competitive intelligence to create products that meet the evolving needs of the affluent market.

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What approach do you take when collaborating with cross-functional teams?

Share examples of past experiences where effective collaboration led to successful outcomes. Highlight your communication skills and your ability to bring together diverse perspectives to achieve a common goal.

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How do you motivate and lead a high-performing team?

Discuss your leadership philosophy, focusing on mentorship and fostering an environment of accountability and excellence. Provide examples of how you've supported your team's professional growth and development.

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Describe a time when you had to handle a significant challenge in product development.

Use the STAR method (Situation, Task, Action, Result) to narrate a specific challenge. Detail how you approached the issue, the actions you took, and the eventual positive outcome.

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How familiar are you with the payment solutions landscape and its innovations?

Provide a brief overview of your knowledge in the payment solutions industry. Highlight any innovative solutions you’ve developed or influenced, and your insight into industry trends.

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In your view, what trends are most important for the affluent consumer market?

Discuss current trends you’ve identified in affluent consumer behavior, such as digital banking, luxury experiences, or sustainability. Reference any data or case studies to back up your insights.

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What skills do you consider essential for a Senior Director in this role?

Highlight key skills such as strategic thinking, stakeholder management, product innovation, and team leadership. Connect these skills to the job description to demonstrate a clear understanding of the role's requirements.

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How would you approach developing a new product for the Ultra High Net Worth segment?

Describe your process for developing a new product, starting from market research to final execution. Emphasize collaboration with stakeholders and the need for tailored offerings in this unique segment.

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What do you believe sets Visa apart from its competitors in the affluent segment?

Identify specific strengths of Visa, such as technological innovation, trusted brand reputation, or customer service excellence. Link your answer to how you plan to leverage these aspects within the role.

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Visa Inc. operates as a payments technology company worldwide. The company facilitates commerce through the transfer of value and information among consumers, merchants, financial institutions, businesses, strategic partners, and government entiti...

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Full-time, hybrid
DATE POSTED
April 4, 2025

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