Courses
Digital Advertising and Marketing 101: The Complete Guide
Course Subtitles Available in Following Languages: English, Portuguese, German Are you ready to learn about the world of Digital Marketing & Digital Advertising? Are you ready to learn about the hundreds of companies outside of Google and Facebook which control ads you see on your computer, phones, and tablets? Are you ready to understand the terms, pricing models, ad units, and everything else you need to succeed in the digital advertising space? Then you're at the right place! I have 10+ years experience in the digital marketing industry, ranging from small businesses in upstate NY, to major advertisers, out of NYC based ad agencies, and on the mobile and tech side of the business, splitting my time between New York and Silicon Valley. The advertisers I work with are both national and international brands ranging from entertainment, fashion, liquor, government agencies and more. To successfully create and manage digital advertising campaigns on that scale you need to understand not just the basic advertising principles you learn in school, but fully understand the ever changing digital advertising ecosystem. This course will teach you everything you need to know to get a job in advertising and marketing, run a successful campaign, grow your current business or find new ways to increase your personal value at your current job. As always there is a 30 Day Money Back Guarantee, so you have nothing to lose and so much to gain! Overview: This course is designed as an introduction to the world of digital and online advertising. In it we'll cover all the different types of digital ad unit, advertising partners, process, buying and more. It is perfect for anyone who is interested in advertising their business online, looking for a job in digital media planning, wondering how major brands decide to place an ad online, a student focusing on marketing and advertising, or those who are generally interested in how the ads you see online are created and served to you. Course Subjects: Intro: What is digital advertising and marketing? Display/Banner Ads Video Ads & Pre-Roll Social Media Audio Rich Media & Takeovers The IAB, and more The Digital Ecosystem: What are the different types of digital advertising vendors? Publishers, exchange, network, DSP, etc Buying the Ads: What are the different types of buying models and the advantages of each? CPM, CPC, GRPs, etc Ad Targeting: How does targeting work and how is the data collected? Why does one person get an ad and not another? (Cookie data PII Registration Data IP address DMPs Ad Serving: How is the ad actually served to a user? (Ad servers, their purpose and how they function)Reporting: What do advertisers look for and what do they measure? (Setting KPIs and pulling/formatting reports)The skills you will learn in this course can be applied in any country and to any company. The digital advertising space is a global industry and professionals in the space need to have a global mindset to succeed. Cost and engagement rates may vary from country to country, but the basic skills and underlying trends carry across all regions, so no matter where you're from or where you work, this course can help you. This Course Also Comes With:✔ Lifetime Access✔ Fast & Friendly Support in the Q & A section Don't Miss Out! Every second you wait is costing you valuable leads and sales. This courses come with a 30 day money-back guarantee - so there's no risk to get started. Go ahead and hit the take this course button to start growing a business online today! Real Student Testimonials: Digital Advertising & Marketing 101★★★★★ "The real-world examples almost makes it self-explanatory. Professionally done and author speaks with authority - i. e. he knows what he's talking about and it shows." - AJ Du Toit★★★★★ "Thought this was an excellent introduction course. Working in the industry without a huge amount of experience in this area, it was a great way to familiarize myself with topics in ongoing conversations internally and externally. Will be taking 201 to further my understanding." - Jocleyn Armour★★★★★ "It is advertised as a 101 course and it did exactly that and very well, touching on the building blocks of Digital Advertising and Marketing. Good job Ben." - Jean C★★★★★ "Yes, this is a very good initiative to educate the employees with supporting acknowledges to improve their skills more effectively." - Seshantu Chatterjee★★★★★ "Thanks so much for the insightful course. The course gave me an in-depth information for a beginner like me and still I could understand it. I love the way the facilitator explained everything, and lastly thank you for the recommendation reads. Now I'm ready to move to 201." - Motsidisi Maureen Ried★★★★★ "Very informative, to the point and covered all the foundations of digital advertising." - Robert Janes---------Digital Advertising & Marketing 201★★★★★ "When combined with Ben's 101 course, the two classes make for a thorough and well-organized primer on digital media today. Perfect for marketing people and agency folks (creative, account) who are not immersed in a media agency. It will give you a foundation for how digital media is structured, a clear explanation of the jargon and acronyms you'll hear bantered about, and a better understanding of the opportunities available. The 201 course goes into important detail about some of the key changes that have taken place in digital advertising recently. Ben explains the concepts clearly and succinctly. Definitely worth the time investment." - Shawn E Fraser★★★★★ "This course is amazing. I do affiliate marketing and always wanted to learn about programmatic advertising and this course me taught that. I completed this for an interview and the employer was really impressed by the knowledge I had. Hope there is another in-depth version of this course. Where he goes into ad platforms or ad servers and teaches the real world applications." - Suryameet Singh★★★★★ "Comprehensive overview... detailed!" - Kaithlean Crotty-Clark---------Introduction to Programmatic Advertising★★★★★ "I'm in advertising sales and have been looking for a clean easy way to explain and also test my root knowledge of the programmatic ad space. It was very helpful and simple to understand which is hard to do with this topic." - Raul Bonilla★★★★★ Being an advertising agency media planner and buyer, having this hands on information helps when we face a decision to go into the digital advertising space. Your 101 and 201 was extremely informative and truly like your overviews in a very simplistic explanation. Thank you and look forward to your future courses. - Diane Tody---------UPDATE 2023: Over 15,000 students in over 150 countries! Thank you so much everyone, this is amazing! Here's to the next thousand! UPDATE: New assignments added to help you apply what you're learning to an example advertising campaign! ATUALIZAÇÃO: Publicidade Digital e Marketing agora disponível em Português! Para agregar mais valor aos meus alunos no Brasil, adicionei legendas para o português (Brasil) em todas as palestras. Estou ansioso para ouvir comentários sobre esta nova adição de linguagem! UPDATE: Digitale Werbung & Marketing jetzt auch auf Deutsch! Um meinen Schülern in Deutschland mehr Wert zu geben. Ich habe allen Vorträgen Untertitel für Deutsch hinzugefügt. Ich freue mich auf Feedback zu diesem neuen Sprachzusatz! According to recent trends by Statista, the digital advertising industry is on pace to be worth over $330B a year by 2021. If you're not already learning about this industry, you will be soon. Get a jump start on your career, your co-workers, and peers by taking this introductory course.
The Complete Digital Marketing Course - 12 Courses in 1
Join 500,000+ students in the best-selling digital marketing course on Udemy! With over 20 hours of training, quizzes, and practical steps you can follow - this is one of the most comprehensive digital marketing courses available. We'll cover SEO, You Tube Marketing, Facebook Marketing, Google Adwords, Google Analytics, and more! Learn By Doing The course is hugely interactive with projects, checklists & actionable lectures built into every section. Learn step by step how to market a business online from scratch across all the major marketing channels. Follow the steps on-screen to get results at work, for your own business, or for your digital marketing clients.12 Courses in 1Covering 12 major online marketing topics and comprising 20+ hours of clear-cut lectures & practice activities - this course is incredible value for money! as one student said. We'll cover: Market Research. Ask 3 simple questions to validate your business idea. Word Press. Build a world-class website in 1 hour without any coding. Email Marketing. Build a mailing list of 1000 people in 30 days from scratch. Copywriting. Write sales pages that make the cash register ring! SEO (Search Engine Optimisation). Get free traffic to your website with SEO. You Tube Marketing. Drive traffic & sales with simple how to videos. Social Media Marketing (Instagram, Facebook, Twitter, Pinterest & Quora). Linkedin Marketing. Go viral on Linkedin and 400x your connections. App Marketing. Discover 43 Ways To Promote Your App. Google Adwords. Avoid common mistakes and set up profitable campaigns the first time. Facebook Ads. Make money with Facebook Ads without spending a fortune. Google Analytics. Improve your marketing with Google Analytics data. By the end of this course, you will be confidently implementing marketing strategies across the major online marketing channels. All the strategies, tips, and tools recommended are either free or very cost-effective. You'll Also Get: Lifetime Access to course updates Fast & Friendly Support in the Q & A section Udemy Certificate of Completion Ready for Download Don't Miss Out! Every second you wait is costing you valuable leads and sales. This course comes with a 30-day money-back guarantee - so there's no risk to getting started. Go ahead and hit the take this course button to start growing a business online today!
Master the Product Manager Interview - The Complete Guide
With people applying to Product Manager positions more and more, you've got to be able to answer whatever challenging questions an interviewer may throw at you and stand out from the competition. I designed this course for anyone who wants to master the Product Manager interview. You could be someone who's new to product management and want to transition into this field. Or You could be an experienced product manager who wants to change companies and land a better job. I remember what it felt like when I interviewed for my first few product management jobs. I felt nervous, stressed, and under prepared. I had no idea what they were they were going to ask and had no idea how to prepare. When I went into the interview, these negative emotions held me back from showing my best side and I let many awesome opportunities slip away. Fortunately for you, this course will prepare you for these challenging interviews. I've done the hard part for you already. In my career I've interviewed at some of the most innovative tech companies in the world. Companies like NASA, Apple, Google, Microsoft, Ticketmaster, Live Nation and Yelp. I've answered hundred of the toughest product manager questions and I'm going to teach you the proven techniques and how to answer them perfectly. This course takes all that experience and knowledge and packages it in a structured, easy to learn way. Here's what you'll learn in this course: You'll learn how to answer: Instructional questions, product vision questions, behavioral question, estimation questions. You'll also learn everything you need to know beyond the interview. You'll learn the secrets to finding Product Manager jobs and how to upgrade your resume so it stands out from the pack, you'll learn how to optimize your online profile and learn how to prepare on the day of the interview and what to do after the interview. I've also packed this course with a ton of prep materials. You'll get over 110 sample questions and 25 video mock interview exercises. You'll get email templates, resume examples, slides. My goal is to provide you with the most comprehensive and accurate information on the Product Manager interview process and give you the knowledge and confidence you need to ace that interview. This course includes lifetime access so you can use it to prep for other interviews in the future and it comes with a 30 day money back guarantee so you can get your money back for whatever reason if you're not happy with the course. I also look at the discussion forums every single day and will answer whatever question you might have so I'll be there learning with you ever step of the way. So what are you waiting for? Click on the Take This Course button and join me.
