Digital and Influencer Marketing Specialist Job at AEG in El Segundo

The Digital and Influencer Marketing Specialist at AEG will manage influencer partnerships, lead the LA Kings Ambassador Program, create digital ads, and analyze campaign performance. This role involves tracking the effectiveness of influencer activities, managing creative requests, and providing insights aimed at enhancing fan engagement through innovative digital marketing strategies.

To qualify for the Digital and Influencer Marketing Specialist position at AEG, candidates should ideally hold a BA/BS degree in Marketing, Business, Journalism, or English. Additionally, 2-4 years of experience in influencer marketing, digital marketing, or social media management will be essential to succeed in this role.

At AEG, the success of influencer campaigns is measured through comprehensive tracking and reporting on metrics such as reach, engagement, and conversion rates. Utilizing tools like Emplify, the Digital and Influencer Marketing Specialist will analyze data to assess the effectiveness of campaigns and drive future marketing strategies.

The work environment at AEG is fast-paced and collaborative, where creativity meets strategy. As a Digital and Influencer Marketing Specialist, you will be part of a dynamic team that focuses on innovative marketing solutions and supports the vibrant culture surrounding the LA Kings brand, making it an exciting place to grow your career.

Candidates will find it beneficial to have experience in influencer marketing, digital ad platforms, and social media management. A strong understanding of current influencer trends, content creation, and analytics will also aid in successfully executing the responsibilities of the Digital and Influencer Marketing Specialist at AEG.

Building relationships with influencers involves researching their content, audience, and values to ensure alignment with the LA Kings brand. I would initiate contact through personalized outreach, offering potential collaboration opportunities that benefit both the influencer and our marketing goals.

In my previous role, I managed a campaign that leveraged social media influencers to promote a new product launch. By using engaging content and performance analytics, we achieved a 30% increase in engagement and successfully drove traffic to our website, resulting in higher sales.

When analyzing campaign performance, key metrics include reach, engagement rates, conversion rates, and ROI. These provide insights into the effectiveness of the campaign and inform strategies for future marketing initiatives.

I regularly follow industry blogs, attend webinars, join relevant groups on social media, and network with other professionals in the field. Staying informed allows me to adapt our strategies to leverage the latest trends in influencer marketing effectively.

In a previous project, I faced delays in influencer responses, impacting timelines. To overcome this, I quickly identified alternative influencers who could meet our deadlines while ensuring alignment with our brand values, which ultimately led to a successful campaign rollout.

Digital ads amplify influencer marketing efforts by promoting content to wider audiences. They can drive traffic to influencer posts, boost visibility, and enhance engagement, creating a cohesive marketing strategy that leverages different platforms effectively.

Building an influencer marketing strategy starts with defining clear goals, identifying the target audience, and researching potential influencers. From there, I would establish guidelines for collaborations, set performance metrics, and create a content calendar that aligns with overall marketing efforts.

I have utilized platforms like Emplify and Google Analytics to track campaign performance. These tools help monitor engagement, reach, and conversion metrics, allowing me to evaluate the success of marketing efforts and make necessary adjustments.

Ensuring alignment involves regular communication with the marketing team to understand overarching goals and strategies. I would collaborate on content ideas, leverage insights from various channels, and ensure all messaging is consistent across platforms.

My experience with influencer contracts includes negotiating terms, ensuring clarity on deliverables and timelines, and managing compliance with legal requirements. I believe clear agreements are crucial for maintaining positive relationships and accountability.