VP of Brand Partnerships & Strategy (Coaxial, Fieldbook Studio)

About Coaxial Collective

Coaxial Collective is an innovative startup transforming how creators and brands collaborate. We place creators at the center of the business model, empowering them to maximize their opportunities while helping brands connect more meaningfully with audiences.

Position Overview

We're seeking a Brand Partnerships & Strategy professional to drive Coaxial Collective's growth through creator partnerships, brand relationships, and strategic growth initiatives. Reporting directly to the Co-founder, this role will be instrumental in scaling our business and establishing Coaxial Collective as a leader in the creator economy.

Key Responsibilities

Creator Partnerships & Development:

• Identify, recruit, and onboard high-potential creators to join Coaxial Collective, with focus on quality and strategic fit
• Develop and maintain strong relationships with creators, understanding their unique needs and growth objectives
• Implement strategies to maximize creator success and deliver measurable results for their channels

Brand Partnerships:

• Build and nurture relationships with both endemic and non-endemic brands
• Develop compelling partnership opportunities that create exceptional value for both creators and brands
• Create innovative collaboration models that differentiate Coaxial Collective in the marketplace and drive revenue growth

Growth Strategy:

• Collaborate with the Co-Founder to develop and implement comprehensive growth strategies that align with company vision
• Identify new market opportunities and business development initiatives
• Establish measurable KPIs and reporting systems to track performance against growth objectives

Creator Service Management:

• Oversee business services provided to creators, including community management, video production support, and YouTube algorithm optimization
• Ensure consistent, high-quality service delivery that adds tangible value to creators
• Identify opportunities to expand service offerings based on creator needs

PR & Social Media Strategy:

• Develop and execute PR strategies to increase brand visibility and industry recognition
• Oversee social media strategy to build both Coaxial Collective brand
• Coordinate messaging across channels to ensure consistent brand positioning and maximum impact

Experience

• 10+ years in strategic partnerships, business development, or a related field
• Deep experience in the creator economy, digital media, or influencer marketing
• Proven ability to close high-value deals and scale partnership programs
• Track record of leading long-term growth initiatives at early-stage companies

Skills

• Strong understanding of the YouTube creator ecosystem
• Excellent strategic thinking and execution skills
• Outstanding negotiation and relationship-building abilities
• Data-driven decision-making and performance tracking
• Excellent written and verbal communication

Leadership

• Experience building and leading cross-functional teams
• Comfortable collaborating across marketing, ops, and creator relations
• Executive-level stakeholder management

Who You Are

• Entrepreneurial and adaptable, with a bias for action
• Passionate about the creator economy and its future
• Results-driven, detail-oriented, and strategic
• Able to think big while executing on the ground level

• Competitive compensation. This will be a 1099 position until Coaxial is launched and incorporated
• A collaborative, flexible, and entrepreneurial environment with a proven venture studio playbook
• A highly validated concept and business model hypothesis developed by our team
• The support of the venture studio and platform services, our goal is to surround the startup with world-class expertise in every discipline required to build a market-leading company

About Fieldbook

Fieldbook Studio is a $10 million venture-building studio powered by High Alpha Innovation, established to create successful retail innovation startups throughout Arkansas. We drive economic impact by tapping into the state's talent and expertise, unlocking opportunities for local founders. We are brought to life through VentureWell, backed by the Walton Family Foundation and the Arkansas Development Finance Authority.

About Alloy Partners

Alloy Partners is an Indianapolis-based venture builder that partners with corporations, universities, and entrepreneurs to create and launch advantaged startups. Its dedicated team of company builders, strategists, and designers apply a proven playbook — pioneered by High Alpha — to help the world's leading organizations innovate through systematic startup creation.

Equal Opportunity Employer

Alloy Partners and Fieldbook Studio is an equal opportunity employer, and we value diversity at our company. We do not just accept diverse backgrounds, we celebrate them. Our company, the work we do, and our partners benefit from the value of a diverse team. No team member's value lies alone in their diversity, and because we value diversity so highly, we reiterate that all hiring and employment decisions are made on merit, performance, competence, and business needs. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.