Email & SMS Marketer

As an Email & SMS Marketer with our company, your main responsibilities will include developing and executing marketing campaigns using Twilio and SendGrid, managing audience list segmentation, and utilizing automation tools to enhance audience engagement. You'll also track and analyze key campaign metrics to identify areas for improvement, implement A/B testing strategies, and ensure compliance with email and SMS regulations in both Canada and the U.S.

To be considered for the Email & SMS Marketer role, you should have a minimum of 4 years of dedicated experience in email and SMS marketing, particularly with platforms like Twilio and SendGrid. A strong understanding of list segmentation, automation techniques, and analytical skills to track and enhance KPIs is essential. Familiarity with compliance standards in Canada and the U.S., as well as A/B testing methodologies, will set you apart as a candidate.

In the Email & SMS Marketer role, you will primarily utilize Twilio and SendGrid for campaign execution and management. You'll also have the opportunity to work with various analytics and CRM integration tools to assess performance and optimize your campaigns effectively.

The Email & SMS Marketer plays a crucial role in the success of our marketing team by ensuring our communication strategies are effective and engaging. By developing targeted campaigns that resonate with our audience, you’ll help drive engagement and retention, ultimately leading to increased conversion rates and revenue growth.

The Email & SMS Marketer position is flexible, allowing for either remote or hybrid work options. This means you'll be able to work from any location while still collaborating with our dynamic international team, provided you understand both the Canadian and U.S. markets.

When measuring the success of email and SMS marketing campaigns, focus on key performance indicators (KPIs) such as open rates, click-through rates, conversion rates, and ROI. Explain how you track these metrics over time and adjust your strategies for continuous improvement.

In your response, emphasize specific examples of A/B tests you've implemented, detailing what variables you tested (like subject lines, send times, or content) and the outcomes. Highlight your ability to analyze results and apply insights to future campaigns.

Discuss your approach to list segmentation by mentioning various criteria you use such as demographics, behaviors, and past engagement. Explain how these strategies help tailor content to different audience segments to drive better engagement and retention.

It's important to demonstrate your knowledge of compliance regulations such as GDPR, CAN-SPAM, and TCPA. Discuss specific steps you take to ensure compliance in your campaigns, like including clear opt-out options and respecting user preferences.

Explain how you leverage analytics to inform your marketing strategy. Describe how you track data points after campaigns are sent, use insights to optimize future efforts, and make data-driven decisions that enhance campaign effectiveness.

Share your experience with various CRM tools, highlighting those you’ve used effectively in managing campaigns and customer data. Discuss why you prefer certain tools based on usability, integration capabilities, and how they support your overarching marketing strategies.

Detail your process for creating engaging content, including researching audience interests, personalizing messages, and ensuring consistency with brand voice. Highlight any design collaboration processes you have used to enhance visual appeal.

Explain your proactive approach to addressing negative feedback by analyzing campaign performance, identifying issues, and refining your strategy. Highlight your willingness to learn from results and adapt future campaigns to improve engagement rates.

Share your thoughts on emerging trends and technologies in email and SMS marketing, such as the use of artificial intelligence or advanced personalization techniques. Discuss how you plan to incorporate these innovations into your work.

Talk about your organization skills, such as using project management tools or techniques to prioritize based on deadlines, campaign goals, and available resources. Explain how clear communication with team members helps keep everything on track.