Senior Manager, Marketing Measurement (Hybrid)

Position Compensation Range:

Pay Rate Type:

Compensation may vary based on the job level and your geographic work location. Relocation support is offered for eligible candidates.

The Senior Manager, Marketing Measurement manages our holistic marketing measurement and analytics, assessing performance to continuously optimize on both effectiveness and efficiency of marketing. You will report to the AVP, Data Analytics. 

In this flex office/home role, you will be expected to work a minimum of 10 days per month from Madison, WI 53783

Internal candidates are encouraged to apply regardless of location and will be considered based upon the needs of the role.

Relocation assistance is available to eligible candidates

Primary Accountabilities

• You will manage key components of the marketing measurement framework including Mix Modeling (MMM), channel reporting & analysis, campaign/creative testing, and digital/web analytics.
• You will oversee ongoing pipeline of Test & Learn experimentation across audience, channel, and content.
• You will serve as a subject matter expert on marketing and media analytics.
• You will partner closely on performance measurement with key cross-functional teams including Digital, Customer Experience, Media, Targeted Marketing, and Field Marketing.
• You will manage relationship with key external vendor partners.
• You will create a collaborative, performance-driven work environment by facilitating and fostering trust, transparency, and inclusion.
• You will work with team members to set clear goals, provide feedback, perform performance assessments, and support on-going development.
• You will lead with influence and expertise.
• You will actively contribute to division or department leadership team.
• You will communicate and support organization mission, vision, values, policies, and practices.

Specialized Knowledge & Skills Requirements

• 5+ years’ experience with customer data, MarTech, and digital analytics tools and platforms including Google Analytics (preferred), Adobe Analytics, GCP Big Query, Salesforce, Tableau, and similar
• Demonstrated experience with digital analytics using Google Analytics
• Demonstrated experience with marketing mix modeling (MMM )
• Bachelor’s degree in Analytics, Statistics, Marketing, or related field; Master’s degree preferred.
• Proficiency on core marketing measurement strategies and techniques, including MMM, attribution, and digital/web analytics.
• Demonstrated experience providing customer-driven solutions, support or service.
• Demonstrated experience successfully influencing key business leaders to incorporate research findings into strategy and execution.
• Demonstrated knowledge of and experience with the application of marketing concepts and strategies.
• Travel Requirements up to 10%.

We encourage you to apply even if you do not meet all of the requirements listed above. Skills can be used in many different ways, and your life and professional experience may be relevant beyond what a list of requirements will capture. We encourage those who are passionate about what we do to apply!

We provide benefits that support your physical, emotional, and financial wellbeing. You will have access to comprehensive medical, dental, vision and wellbeing benefits that enable you to take care of your health. We also offer a competitive 401(k) contribution, a pension plan, an annual incentive, 9 paid holidays and a paid time off program (23 days accrued annually for full-time employees). In addition, our student loan repayment program and paid-family leave are available to support our employees and their families. Interns and contingent workers are not eligible for American Family Insurance Group benefits.

We are an equal opportunity employer. It is our policy to comply with all applicable federal, state and local laws pertaining to non-discrimination, non-harassment and equal opportunity. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law.