Senior Partner Marketing Manager (Public Sector)

As a Senior Partner Marketing Manager at Appian, your primary responsibilities include collaborating closely with public sector partners to design, execute, and optimize impactful marketing campaigns that boost brand awareness and generate leads. You will analyze marketing performance, manage relationships, and support events related to our partnership initiatives.

To be considered for the Senior Partner Marketing Manager position at Appian, candidates should have 7-9 years of experience in a public sector marketing role, particularly within enterprise software or consultative environments. A Bachelor’s Degree and strong project management and communication skills are also essential for this position.

Appian is committed to the growth of its employees. The Senior Partner Marketing Manager will have access to various training programs, mentorship opportunities, and resources like Appian University, which offers specialized skills-based training aimed at advancing their marketing expertise and career.

The work environment for a Senior Partner Marketing Manager at Appian is collaborative and inclusive, grounded in respect and open communication. Employees work together to drive impactful marketing strategies, continuously improve processes, and support one another in achieving common goals.

Senior Partner Marketing Managers at Appian utilize a variety of tools focused on campaign management, data analysis, and marketing automation. They also leverage internal resources to streamline partnerships and enhance communication strategies with key stakeholders.

At Appian, creativity and innovation are highly valued. The Senior Partner Marketing Manager is encouraged to explore new marketing tactics, test innovative strategies, and continuously assess program effectiveness. This open-minded environment fosters cutting-edge ideas and successful implementations.

The Senior Partner Marketing Manager role at Appian requires occasional travel, approximately 10-15%. This travel enables close collaboration with partners, participation in key events, and a better understanding of regional market dynamics.

When answering this question, focus on specific integrated marketing initiatives you've managed. Highlight how you aligned marketing strategies with public sector goals, the results achieved, and the lessons you learned that could be relevant to Appian's efforts.

Emphasize your approach to metrics such as ROI, lead generation, engagement rates, and conversion metrics. Discuss specific tools or methodologies you’ve used to track and report on these metrics effectively.

Share examples of how you built and nurtured relationships with partners, focusing on communication strategies, joint marketing initiatives, and how you overcame challenges to drive mutual success.

Discuss your analytical process, including how you collect data, evaluate performance against KPIs, and utilize findings to make data-driven recommendations for future campaigns. Use past experiences to illustrate your points.

Highlight your communication skills and examples of successful cross-department collaborations that resulted in enhanced marketing efforts or campaign outcomes. Focus on your approach to ensuring alignment among stakeholders.

Share your methods for keeping current with industry news, such as attending webinars, following relevant thought leaders, subscribing to newsletters, or participating in professional associations related to marketing in the public sector.

Use the STAR method (Situation, Task, Action, Result) to narrate a specific instance. Emphasize the challenges faced, the solution implemented, and how you used the experience to improve future initiatives.

Discuss how data analysis guides your decision-making processes—emphasizing how insights translate into actionable strategies and enhance campaign effectiveness.

Talk about your approach to understanding partners' needs, communicating those needs to stakeholders, and how you’ve successfully elevated the partners' priorities within past organizations.

Emphasize your organizational skills, ability to prioritize tasks, and use of project management tools. Discuss your strategies for remaining adaptable while ensuring project timelines and quality standards are met.