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Senior Product Marketing Manager

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Arc is building the future of finance for companies and investors.

Join Arc as we redefine the financial landscape for ambitious companies and investors. We're building a modern platform powered by agentic AI and purpose-built for finance. With thousands of businesses already relying on Arc, we're proud to offer a friendlier and unrestricted path to extending runway, accelerating growth, and optimizing their capital stack.

🥇 What we need

We are seeking a Senior Product Marketing Manager to lead go-to-market initiatives across our full product portfolio. You will play an essential role in shaping and driving the success of our product marketing initiatives. Reporting directly to the VP of Marketing, this high-visibility position offers the opportunity to be a foundational part of a rapidly growing team.

The ideal candidate is keen to build a high octane Product Marketing function from 0-1. You’ll be responsible for generating audience insights, developing differentiated positioning & messaging, and building breakthrough campaigns. You will work closely with Product, Engineering, Sales, and Growth to bring new products to market and drive new business.

✅ What you bring

7+ years of product marketing experience, with a proven track record of leading product launches and go-to-market strategies. Experience in B2B/SaaS preferred.
A deep understanding of market trends and customer needs, with the ability to translate insights into actionable marketing strategies.
Proven ability to drive performance outcomes and analyze the success of marketing efforts to continuously optimize strategy.
High level of resourcefulness and a track record of pushing pace and driving both short- and long-term priorities.
A knack for operations; proven ability to build repeatable processes and playbooks.
A natural collaborator; skilled at bringing out the best in the people you manage and partner with every day.
Excellent communication skills and ability to build influence at all levels and across all functions within the organization to rally behind shared goals.

⚡️ What you’ll do

Lead the development and execution of Arc’s go-to-market strategy for Cash Management and Capital Markets products.
Act as the voice of the customer: Spearhead customer and competitive intelligence, and collaborate with Product, Engineering, and Design to influence product roadmaps with the goal of improving product differentiation and adoption.
Drive successful product launches by collaborating with Product, Marketing, and Sales teams to ensure alignment and smooth execution.
Create campaign creative briefs, sales enablement materials, website content, and customer-facing collateral that effectively communicate Arc’s value proposition.
Measure and report on the success of product marketing campaigns, continuously optimizing strategies to meet business goals.
As the team grows, mentor and eventually manage junior product marketing managers, helping to develop their skills and scale the team.

🚀 What we bring:

Founding team from Notion, LinkedIn, Affirm, Facebook, Tesla, Brex, Bolt, and beyond.
Remote and Hybrid work with offices in San Francisco and NYC.
$31m in funding from top VC’s like Y Combinator, NfX, Bain Capital, and Clocktower.
Excellent benefits including unlimited PTO, paid medical, dental, vision, etc.

Average salary estimate

$135000 / YEARLY (est.)

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$120000K

$150000K

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What You Should Know About Senior Product Marketing Manager, Arc

Arc is transforming the way finance is approached for companies and investors, and we need a Senior Product Marketing Manager to help drive our groundbreaking vision! As a Senior Product Marketing Manager at Arc, you'll lead vital go-to-market strategies across our diverse product portfolio. This is your chance to play an integral role in shaping our marketing initiatives and driving success in our fast-paced environment. You'll be working closely with talented teams across Product, Engineering, Sales, and Growth to launch innovative solutions that empower our users. With at least 7 years of product marketing experience under your belt, particularly in B2B/SaaS, you’ll excel at creating differentiated positioning and captivating campaigns. Your analytical mindset and deep understanding of market trends will enable you to translate insights into actionable strategies that elevate our brand. As you steer our Cash Management and Capital Markets products, you’ll act as the voice of our customers, guiding product developments to enhance differentiation and ensure adoption. This position not only allows you to shape our marketing strategies but also offers mentorship opportunities as our team expands. If you’re excited about making a meaningful impact in a thriving company backed by top-tier venture capitalists, Arc is the place for you to unleash your potential!

Frequently Asked Questions (FAQs) for Senior Product Marketing Manager Role at Arc

What should I expect as a Senior Product Marketing Manager at Arc?

As a Senior Product Marketing Manager at Arc, you can expect to lead the development and execution of our go-to-market strategies, specifically focused on Cash Management and Capital Markets products. Key responsibilities will include spearheading customer and competitive intelligence initiatives, collaborating across departments to align on successful product launches, and creating impactful marketing materials that communicate our unique value proposition.