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Outreach Coordinator

Company Description

LIFE (Living Independence for the Elderly) is a program that helps people meet their health care needs in the community instead of going to a nursing home or other care facility.  At an Albright LIFE location, you’ll work with a team of health care professionals providing exceptional, coordinated services each day that help participants stay healthy and safely live independently at home.

Albright LIFE has a mindset to help others and is a certified Great Place to Work where you can build a purposeful career. Let’s do all the good we can in this world – together! 

Schedule & Compensation 

  • Full Time, 40 hours weekly
  • On-site position in Lebanon, PA with local travel
  • $55,000 - $65,000 annually, dependent upon experience

Job Description

Summary

The Outreach Coordinator is responsible for planning and implementing marketing and sales activities for the LIFE program. This position carries out strategic outreach, marketing, and referral source objectives; develops specific task plans to achieve objectives; coordinates the implementation of those plans and assists with the enrollment process as needed. This position is responsible for documenting activity utilized for the development of marketing strategies.

Essential Functions

  • Develops and maintains relationships with referral sources through proactive outreach, including calls, sales techniques, and frequent participation in networking and community events (e.g., senior fairs, health fairs, Chamber events, business expos). Actively promotes the program and facilitates center tours.
  • Leads external marketing efforts by establishing outreach strategies to identify potential participants and cultivate partnerships with key organizations, including physicians, medical offices, and community groups. Organizes and delivers public presentations and events to expand referral opportunities.
  • Drives participant referrals through targeted sales and marketing strategies, ensuring a consistent pipeline of potential enrollees.
  • Collaborates with the Director of Sales to develop and submit engaging social media content and promotional materials. Provides input for marketing collateral to enhance outreach efforts.
  • Works with the Director of Sales to plan and execute annual and long-term marketing strategies aligned with budget and growth objectives.
  • Supports intake and enrollment by guiding potential participants through the required documentation process and assisting the intake team in achieving census growth.
  • Maintains ongoing communication with the County Assistance Office (CAO), Area Agency on Aging (AAA), participants, families, and referral sources throughout the intake process, ensuring compliance with Albright LIFE, DPW, and CMS requirements.

Qualifications

Experience

  • Three to five years of sales, marketing, customer service, or related experience in the health care field.
  • Proven ability to generate leads and monitor referrals, to manage a sales territory, maintaining and building relationships with new and existing contacts.
  • Experience with public speaking is a plus.
  • Requires a valid driver’s license reliable transportation and insurance.

Education

  • High School Diploma required. 
  • Bachelor’s degree in marketing or equivalent experience preferred.

Additional Information

Depending upon the status of the position, Asbury offers generous benefits including medical, dental, and vision coverage; 401K with match; PTO and paid holidays.

We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity or expression, pregnancy, age, national origin, disability status, genetic information, protected veteran status, or any other characteristic protected by law.  #INDAL

Average salary estimate

$60000 / YEARLY (est.)
min
max
$55000K
$65000K

If an employer mentions a salary or salary range on their job, we display it as an "Employer Estimate". If a job has no salary data, Rise displays an estimate if available.

What You Should Know About Outreach Coordinator, Asbury Communities

As an Outreach Coordinator at Albright LIFE in Lebanon, PA, you will play a vital role in promoting our mission of helping individuals age in place by providing comprehensive health care solutions. This full-time position offers you the unique opportunity to connect with the community, working alongside a dedicated team to ensure that our participants can lead healthy, independent lives at home. Your primary responsibility will be to develop and implement marketing strategies to attract potential participants to our LIFE program. You’ll engage with a variety of referral sources, from physicians to community organizations, and actively participate in events like senior fairs and health expos to promote our services. Your knack for relationship-building will shine as you cultivate partnerships and drive referrals through targeted outreach efforts. You’ll also collaborate closely with our Director of Sales to produce compelling online content and marketing materials. In this dynamic role, you’ll be proactive in guiding potential participants through the enrollment process and maintaining ongoing communication with our partners. If you have a passion for making a difference in the lives of seniors and meet the qualifications, we invite you to join us in making the world a better place together!

Frequently Asked Questions (FAQs) for Outreach Coordinator Role at Asbury Communities
What are the responsibilities of an Outreach Coordinator at Albright LIFE?

As the Outreach Coordinator at Albright LIFE, your main responsibilities include planning and executing marketing and outreach activities to promote the LIFE program. You will develop and maintain relationships with referral sources, drive participant referrals, and organize public presentations to expand outreach. Additionally, you'll work closely with the Director of Sales on marketing strategies and assist potential participants through the enrollment process.

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What qualifications are required for the Outreach Coordinator position at Albright LIFE?

To qualify for the Outreach Coordinator role at Albright LIFE, candidates should have three to five years of experience in sales, marketing, or customer service, preferably within the health care field. A high school diploma is required, while a bachelor’s degree in marketing or related experience is preferred. Strong communication skills and a valid driver’s license are also essential.

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What kind of experience is beneficial for an Outreach Coordinator at Albright LIFE?

An ideal candidate for the Outreach Coordinator role at Albright LIFE would benefit from experience in sales, marketing, and customer service within a health care context. Proven abilities in lead generation, relationship management, and public speaking would be particularly advantageous for driving outreach success.

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How does the Outreach Coordinator position support community engagement at Albright LIFE?

The Outreach Coordinator at Albright LIFE is crucial for community engagement by establishing connections with local organizations, healthcare providers, and the senior population. This role involves active participation in community events, facilitating center tours, and delivering presentations to raise awareness of our LIFE program, ultimately fostering a network of support for our participants.

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What are the work hours and compensation for an Outreach Coordinator at Albright LIFE?

The Outreach Coordinator position at Albright LIFE is a full-time role requiring 40 hours weekly, typically scheduled during regular business hours. The annual compensation ranges from $55,000 to $65,000, depending on experience, in addition to a generous benefits package that includes medical, dental, and vision coverage, as well as a 401K plan.

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Common Interview Questions for Outreach Coordinator
What strategies would you use to promote Albright LIFE programs in the community?

In promoting Albright LIFE in the community, I would leverage a mix of traditional and digital marketing strategies. This can include organizing informational sessions at local health fairs, engaging with key stakeholders in healthcare, and utilizing social media platforms to share success stories and engage potential participants.

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How do you keep track of leads and referrals as an Outreach Coordinator?

I believe in using a comprehensive CRM system to efficiently track leads and referrals. Regular follow-ups and documentation of interactions are crucial for maintaining relationships and ensuring a consistent pipeline of potential participants.

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Can you describe a time you successfully increased participant referrals in a previous role?

In my previous role, I initiated a targeted outreach campaign that involved hosting informative workshops for healthcare providers, which led to a 30% increase in referrals over six months. I regularly assessed the effectiveness of different strategies, allowing me to adapt and refine the approach for maximum impact.

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How would you handle a challenging conversation with a potential referral source?

I approach challenging conversations by staying calm and focused on the needs of the referral source. I listen actively to their concerns, respond thoughtfully, and provide clear information on how our program can benefit their patients, highlighting success stories and outcomes that resonate with them.

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What is your approach to setting and achieving outreach goals?

I set SMART (Specific, Measurable, Achievable, Relevant, Time-bound) goals for outreach efforts. By breaking down larger goals into actionable steps and routinely assessing progress, I ensure that outreach initiatives are aligned with the broader mission of Albright LIFE.

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How do you plan to engage with the local community as an Outreach Coordinator?

Engagement with the local community is vital; I plan to do this through active participation in local events, by collaborating with community organizations, and by providing workshops or informational seminars that educate the public about the services offered by Albright LIFE.

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What role does social media play in your marketing strategy?

Social media is a powerful tool in my marketing strategy. I utilize platforms to share educational content, engage with our audience, and promote events while also collecting feedback that guides our outreach efforts to better meet the needs of prospective participants.

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Describe how you would assist potential participants in the enrollment process.

To assist potential participants in the enrollment process, I would provide clear guidance on required documentation, answer any questions they may have, and ensure a supportive environment. My goal is to make enrollment as seamless as possible, helping them understand the benefits they’ll receive from the LIFE program.

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How do you prioritize your workload as an Outreach Coordinator?

I prioritize my workload by assessing urgent outreach needs alongside long-term objectives. Using project management tools, I can categorize tasks based on deadlines, importance, and impact to ensure that I stay organized and efficient.

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What do you consider the most important qualities for an Outreach Coordinator?

Critical qualities for an Outreach Coordinator include excellent communication skills, strong interpersonal abilities, resilience, and a genuine passion for helping others. These traits are essential for building relationships with stakeholders and effectively promoting the mission of Albright LIFE.

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Founded in 1926, Asbury Communities is a not-for-profit organization that manages eight communities offering a range of life-enhancing services for older adults, including home care services. Asbury Communities is headquartered in Frederick, Maryl...

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Full-time, on-site
DATE POSTED
April 15, 2025

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