Senior ATL Marketing Manager (f/m/x)

The Senior ATL Marketing Manager at AUTO1 Group is responsible for planning and executing performance-driven campaigns for Autohero across various offline channels, including OOH and Radio, as well as online platforms like YouTube. This role involves developing and rolling out new measurement and attribution methods, conducting data-driven analyses to uncover growth potentials, and managing budget allocations effectively to acquire high-quality customers.

To be considered for the Senior ATL Marketing Manager position at AUTO1 Group, you should have at least 7 years of experience in both online and offline marketing, ideally with both agency and client-side experience. A proven track record in managing ATL channels like OOH and Radio, as well as strong analytical skills and excellent communication abilities, are crucial. Familiarity with the media industry and fluency in English enhances your candidacy.

In the role of Senior ATL Marketing Manager, your contributions will be vital in driving brand growth for Autohero by identifying new marketing opportunities, managing effective campaigns across diverse channels, and developing data-based business cases. Your insights will help establish strong partnerships in the media industry and will significantly impact our overall marketing strategy.

At AUTO1 Group, you can expect a dynamic and inclusive work environment that values direct communication and diversity. The company offers a healthy work-life balance with flexible working hours and options for remote work. You'll also be part of a team that comprises more than 90 nationalities, promoting a rich international culture.

AUTO1 Group invests in the personal and professional growth of its employees. As a Senior ATL Marketing Manager, you'll have access to a dedicated education budget for online courses, training, and conferences, allowing you to continue enhancing your skills and advancing your career within the company.

For the Senior ATL Marketing Manager position at AUTO1 Group, essential personal skills include strong analytical capabilities, a structured mindset for managing multiple campaigns, excellent communication skills for engaging with stakeholders, and a high level of motivation to drive performance marketing in a fast-paced environment.

The benefits for the Senior ATL Marketing Manager at AUTO1 Group include flexible working hours, remote work options, 30 days of vacation, and exclusive discounts on well-known brands. Employees also enjoy access to mental health resources like Headspace, further enhancing both personal and professional well-being.

In preparing to answer this question, be specific about the ATL channels you have worked with, such as OOH, Radio, and Print. Provide examples of successful campaigns you have managed and highlight your analytical approach in evaluating their effectiveness.

Discuss your experience in budget allocation by detailing how you assess the performance of each channel. Share strategies you’ve used to optimize ROI and provide insights on how data informs your decisions regarding budget distribution.

Be prepared to illustrate a specific situation where you analyzed data to make marketing decisions. Explain the context, the data you used, and the outcomes resulting from your recommendations to demonstrate your data-driven mindset.

Highlight your familiarity with key performance indicators (KPIs) relevant to ATL campaigns. Discuss tools and techniques you utilize for measurement and attribution, as well as how you report and act on performance insights.

Emphasize the importance of collaboration and how you use data to guide creative processes. Share any experiences you have with bridging the gap between creative and analytical teams to produce effective marketing campaigns.

Mention specific sources you follow, such as industry publications, webinars, or networking events. Discuss your commitment to ongoing learning and how that influences your strategies as a marketing professional.

Prepare to share a situation where you encountered a challenge in your marketing efforts, outlining the steps you took to address it and the lessons learned. Highlight your problem-solving skills and resilience.

Discuss your approach to prioritization, including time management techniques like using project management tools or frameworks. Illustrate your ability to balance competing demands while ensuring campaign goals are met.

Talk about how you define and evaluate brand awareness metrics, such as reach and engagement, and how you employ qualitative and quantitative methods to gauge campaign impact. Share experiences of previous campaigns and their results.

Reflect on what attracts you to AUTO1 Group, such as its innovative culture, commitment to professional development, and the potential to influence brand strategies. Express genuine enthusiasm for the role and the company's vision.