Head of Growth
About Baton
We are a marketplace for buying and selling small businesses, and act as a trusted seller-side partner to help small business owners navigate the sale process with clarity and certainty, by reconciling financials and business data before listing. Buyers on the platform love the listing quality, the ability to underwrite a deal quickly, and move to negotiations. This enables us to out-perform the market by 10x.
We’re looking for people who take real pride in their work and are willing to stand up for customers, even when that means asking thoughtful questions or sharing constructive feedback. We value individuals who are curious, collaborative, and open-minded in their approach to data and decision-making, while also being bold enough to think creatively and aim high when opportunities arise.
We aim to build and maintain a team that reflects the diversity of the people who use our products. That’s why our hiring process takes into account the whole person—their potential, experiences, and unique perspectives—alongside the skills and expertise they bring to the table.
Baton is backed by Giant Ventures, Bloomberg Beta, Divergent Capital, WndrCo, Trust Fund and a syndicate of world-class investors.
About the Role
Baton is seeking an innovative and data-driven Head of Growth to lead the charge in scaling both sides of our marketplace—business buyers and sellers. You will own shaping Baton’s growth startegy, building a robust acquisition engine, and driving engagement, retention and upgrades throughout the funnel.
This role is responsible for developing and executing strategies to attract and engage small business owners considering selling their businesses. You will establish growth frameworks, uncover data-driven insights, and lead user acquisition efforts. As a senior leader, you will collaborate closely with product, engineering, design, and sales teams to achieve business objectives.
On a Day-to-Day Basis You Will
Develop and execute a growth strategy aligned with Baton’s mission and objectives.
Use data insights to identify friction points, implement improvements, and test changes to optimize the onboarding process and create an engaging early user journey driving to retention and upgrades.
Build and scale new customer acquisition channels including paid media, content, partnerships, and more.
Define KPIs, build dashboards, and analyze performance to guide decision-making and optimize ROI on growth initiatives.
Build, lead, and mentor a high-performing growth team, fostering innovation, experimentation, and accountability.
Launch impactful campaigns, partnerships, and products with precision and impact, iterating based on results.
Work closely with marketing, sales, product, and customer success teams to align efforts and achieve shared goals.
About You
Demonstrated Success: Proven track record in a senior growth role at a high-growth, successful startup.
Product Experience: Deep understanding of how to manage product and engineering teams to influence the development of features that enhance user engagement, streamline onboarding, and drive retention.
Data Driven: Adept at conducting large-scale, precise data analysis and using insights to drive acquisition and product improvements; Python/SQL experience highly preferred.
Growth Marketer: Experience running new customer acquisition and performance marketing campaigns including but not limited to SEM, partnerships, SEO, referral programs, and cold outbound.
Business Acumen: Deep understanding of business fundamentals and a conceptual understanding of small business acquisition process, enabling you to effectively advocate for strategic decisions and drive meaningful outcomes.
Marketplace Expertise: Deep understanding of marketplace dynamics and how to grow both sides of the ecosystem.
Brand Building: Proven experience in driving brand growth and enhancing brand equity, with a strategic focus on scaling and sustainable expansion.
Team Builder: Exceptional leadership skills, with the ability to attract, develop, and retain top talent.
Average salary estimate
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Join Baton as the Head of Growth, where your mission will be pivotal in propelling our marketplace forward from our vibrant New York location. At Baton, we pride ourselves on being a trusted partner for small business owners, assisting them in the sales process with reliability and transparency. In this role, you'll craft and execute innovative growth strategies that will enhance both the buyer and seller experience. Your days will revolve around leveraging data to pinpoint friction points, cultivate new customer acquisition channels, and lead a talented growth team with a focus on retention and engagement. Collaboration is key, as you'll work closely with our amazing product, engineering, design, and sales teams. We're looking for an individual who not only understands the intricacies of leading successful growth initiatives but is also willing to foster an environment of experimentation and accountability within the team. If you have a track record of success in high-stakes growth roles and are passionate about building a marketplace that reflects diverse voices, we can't wait to meet you. It's more than just a job—it's an opportunity to make a lasting impact, and we're excited to have someone with your expertise come on board!
By
Baton
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