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Program Manager- Product GTM Operations (Lifecycle)

 

At Bazaarvoice, we create smart shopping experiences. Through our expansive global network, product-passionate community & enterprise technology, we connect thousands of brands and retailers with billions of consumers. Our solutions enable brands to connect with consumers and collect valuable user-generated content, at an unprecedented scale. This content achieves global reach by leveraging our extensive and ever-expanding retail, social & search syndication network. And we make it easy for brands & retailers to gain valuable business insights from real-time consumer feedback with intuitive tools and dashboards. The result is smarter shopping: loyal customers, increased sales, and improved products.

 

The problem we are trying to solve : Brands and retailers struggle to make real connections with consumers. It's a challenge to deliver trustworthy and inspiring content in the moments that matter most during the discovery and purchase cycle. The result? Time and money spent on content that doesn't attract new consumers, convert them, or earn their long-term loyalty.

 

Our brand promise : closing the gap between brands and consumers.

 

Founded in 2005, Bazaarvoice is headquartered in Austin, Texas with offices in North America, Europe, Asia and Australia.

 

It’s official: Bazaarvoice is a Great Place to Work in the US , Australia, India, Lithuania, France, Germany and the UK!


As a Senior Program Manager for Product GTM Operations, you will be responsible for the programs that accelerate bringing new products and functionality to market.



Situated within our Product Strategy and Ops organization, you will work cross functionally with the teams responsible for delivering new product value including Product Management, Engineering, Product Marketing, Client Success and more; all with the goal of creating the programs and processes that drive new value, efficiency and faster time to market for clients and our organization.




What you'll be doing:
  • Run day-to-day crossfunctional programs that support driving products and features through the Product Lifecycle.
  • Partner with Product Marketing and Product Managers to guide new SKUs and offers through the offer process.
  • Track and present on the quarterly GTM launch cycle including progress, blockers and successes
  • Evaluate and experiment with activities at various stages of the Product Lifecycle to uncover areas of opportunity, efficiency and growth.
  • Serve as the SME on core program technology (Pendo, Fullstory etc) to help our Product and GTM teams drive new value.
  • Maintain high quality templates, best practices and documentation for our product lifecycle and GTM approach.
  • Spearhead strategic GTM initiatives owned by the Product organization.


Required Skills & Experience:
  • 3-5 years experience with Product, Product Marketing and/or GTM program management within SaaS or SaaS plus hardware organizations.
  • Knowledgeable in product lifecycle and Go-to-Market strategies.
  • Proven experience delivering high value programs that solve real business issues and drive growth.
  • Ability to communicate, build trust and drive results across a wide range of technical and non-technical stakeholders.
  • An uncanny ability to help break down complex problems into discrete, manageable work streams for you and other contributors.
  • Excellent process development and iteration skills.
  • An ability to determine and drive towards outcomes, not just deliverables.
  • Detail oriented with the ability to understand short and long term impact of decisions.
  • Open minded with the ability to pivot as necessary to ensure the best outcomes


Nice to haves:
  • Program Management certification.
  • Experience with coordinating new SKU development.
  • Experience with Pendo.
  • Experience with Fullstory.
  • Experience with data analysis.  


#LI-EM1


Why join Bazaarvoice?

 

Customer is key

We see our own success through our customers’ outcomes.  

We approach every situation with a customer first mindset.

 

Transparency & Integrity Builds Trust

We believe in the power of authentic feedback because it’s in our DNA. 

We do the right thing when faced with hard choices. Transparency and trust accelerate our collective performance.

 

Passionate Pursuit of Performance

Our energy is contagious, because we hire for passion, drive & curiosity. 

We love what we do, and because we’re laser focused on our mission.

 

Innovation over Imitation

We seek to innovate as we are not content with the status quo. 

We embrace agility and experimentation as an advantage.

 

Stronger Together

We bring our whole selves to the mission and find value in diverse perspectives. 

We champion what’s best for Bazaarvoice before individuals or teams.  

As a stronger company we build a stronger community.

 

Commitment to diversity and inclusion

 

Bazaarvoice provides equal employment opportunities (EEO) to all team members and applicants according to their experience, talent, and qualifications for the job without regard to race, color, national origin, religion, age, disability, sex (including pregnancy, gender stereotyping, and marital status), sexual orientation, gender identity, genetic information, military/veteran status, or any other category protected by federal, state, or local law in every location in which the company has facilities. Bazaarvoice believes that diversity and an inclusive company culture are key drivers of creativity, innovation and performance. Furthermore, a diverse workforce and the maintenance of an atmosphere that welcomes versatile perspectives will enhance our ability to fulfill our vision of creating the world’s smartest network of consumers, brands, and retailers.


Please note: Candidates who are successful will be required to undergo a Basic level DBS (Disclosure and Barring Service) background check. 

Average salary estimate

$70000 / YEARLY (est.)
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$60000K
$80000K

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What You Should Know About Program Manager- Product GTM Operations (Lifecycle), Bazaarvoice

If you are passionate about driving product success and enjoy collaborating with diverse teams, then the position of Program Manager for Product GTM Operations at Bazaarvoice is perfect for you! In this role, you'll be at the forefront of our efforts to bring new products and features to market, ensuring that brands connect with consumers more effectively. Working remotely from the United Kingdom, you'll partner with teams across Product Management, Engineering, Marketing, and Client Success, making sure we implement efficient processes that enhance value. Imagine running cross-functional programs, tracking quarterly go-to-market cycles, and collaborating with product marketing to guide new offers through our lifecycle. As a Senior Program Manager, your insights into core program technologies like Pendo and Fullstory will help our organization drive new efficiencies and uncover growth opportunities. Your experience in product lifecycle management and GTM strategies will be invaluable as you'll maintain best practices and help tackle complex challenges. At Bazaarvoice, we pride ourselves on being a Great Place to Work, fostering an inclusive atmosphere where innovation thrives and diverse perspectives are celebrated. If you are ready to make a meaningful impact and elevate the shopping experience for consumers and brands alike, we want to hear from you!

Frequently Asked Questions (FAQs) for Program Manager- Product GTM Operations (Lifecycle) Role at Bazaarvoice
What are the primary responsibilities of a Program Manager for Product GTM Operations at Bazaarvoice?

The Program Manager for Product GTM Operations at Bazaarvoice oversees the cross-functional programs that boost product delivery. This includes running daily operations that support products through the lifecycle, partnering with product marketing and managers, tracking go-to-market launch cycles, and serving as a subject matter expert on key technologies.

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What qualifications are needed to apply for the Program Manager position at Bazaarvoice?

To be considered for the Program Manager role at Bazaarvoice, candidates should have 3-5 years of experience in product management, product marketing, or GTM program management, ideally within SaaS or hardware organizations. Strong communication, process development skills, and a focus on outcomes are essential.

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What makes Bazaarvoice a unique workplace for a Program Manager position?

As a Program Manager at Bazaarvoice, you'll experience a culture that prioritizes customer success, innovation, and teamwork. The company is consistently recognized as a Great Place to Work, emphasizing transparency, integrity, and a commitment to diversity and inclusion.

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How does the Program Manager for Product GTM Operations contribute to business growth at Bazaarvoice?

The Program Manager plays a crucial role in identifying efficiencies and driving new values through strategic GTM initiatives. By evaluating product lifecycle stages and collaborating across teams, the Program Manager ensures the delivery of high-value programs that address real business challenges and support growth.

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What tools and technologies should a Program Manager be familiar with at Bazaarvoice?

A successful Program Manager at Bazaarvoice should have familiarity with program management tools such as Pendo, Fullstory, and have a solid understanding of consumer data analysis. This knowledge will help drive efficiencies and maximize the effectiveness of the product lifecycle and GTM strategies.

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Common Interview Questions for Program Manager- Product GTM Operations (Lifecycle)
Can you describe your experience managing cross-functional teams in product management?

Highlight specific examples of projects where you led cross-functional teams, detailing how you facilitated collaboration, resolved conflicts, and ensured alignment towards common goals.

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How do you approach problem-solving in a product lifecycle context?

Discuss your methodology for breaking down complex problems into manageable tasks, including utilizing data analysis and stakeholder input to drive decision-making.

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What strategies do you use to track and evaluate product Go-To-Market effectiveness?

Share how you set benchmarks for success, track progress against goals, and how you adjust plans based on interim findings and feedback from stakeholders.

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How do you facilitate communication among diverse teams?

Explain your techniques for ensuring everyone is informed and engaged, such as regular updates, shared documentation, and creating a collaborative team environment.

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Can you give an example of a successful launch you led in a previous role?

Provide a detailed account of the launch process, your contributions, and the outcomes, emphasizing metrics that showcase success.

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What tools do you find most useful in managing product operations?

Discuss specific tools you've used, such as project management software or analytics platforms, and how they helped streamline processes and enhance productivity.

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How do you prioritize tasks in a fast-paced environment?

Talk about your methods for assessing urgency and importance, utilizing techniques like the Eisenhower Matrix or agile methodologies to prioritize your workload effectively.

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What metrics do you typically analyze to ensure product success after launch?

Mention key performance indicators (KPIs) such as user engagement, conversion rates, and customer feedback, and how these metrics inform ongoing product adjustments.

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How do you handle shifting product timelines and expectations?

Illustrate your flexibility and communication skills in adjusting project timelines, ensuring stakeholders remain aligned while managing expectations effectively.

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What do you believe are the key challenges facing Program Managers today?

Discuss contemporary challenges such as rapidly changing technology, remote team dynamics, or evolving market expectations, and how a Program Manager can navigate these effectively.

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Our mission is to build smarter shopper experiences across the entire customer journey. Whether it’s getting your user-generated content program started on day one or expanding global multichannel strategies, we’re here to be a true strategic part...

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Full-time, remote
DATE POSTED
March 29, 2025

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