Growth Product Lead

As a Growth Product Lead, your primary responsibilities include defining and executing growth strategies, optimizing the patient lifecycle through various stages, and collaborating with cross-functional teams to enhance user engagement and retention. You'll develop user-centric product features and leverage marketing automation tools like Customer.io to drive effective lifecycle campaigns.

To qualify for the Growth Product Lead role, candidates should possess over 7 years of product management experience, ideally within healthcare or consumer-focused products. A proven background in user acquisition, marketing automation tools such as Customer.io, and strong analytical skills for interpreting growth metrics are essential.

The Growth Product Lead plays a crucial role in driving patient engagement by overseeing the activation and onboarding processes. You'll research patient needs and preferences to create products that resonate with users and innovate through experiments and A/B testing to refine engagement strategies.

In this role, you will often use marketing automation tools like Customer.io, HubSpot, and Figma for wireframing and prototyping. Proficiency in data analysis tools is also important to set success metrics and inform meaningful product decisions that enhance the patient experience.

An ideal Growth Product Lead should be growth-oriented, adaptable, and collaborative, with a strong empathy for patient needs. A mindset focused on continuous improvement and innovation will enable you to navigate the complexities of patient engagement, ensuring that your contributions lead to meaningful solutions.

A successful growth strategy is data-driven, aligning closely with user needs and feedback. It incorporates measurable engagement and retention metrics. It's essential to iterate quickly based on insights gathered from user behavior and experimentation.

In my previous roles, I have extensively used marketing automation tools like Customer.io and HubSpot to design and implement lifecycle campaigns that target user engagement effectively. These tools allow me to automate communication and optimize user experiences.

My approach to onboarding involves creating intuitive experiences that guide users from activation to sustained engagement. I focus on clear user pathways, gathering feedback during the onboarding process to refine and adapt strategies based on user experience.

I prioritize patient advocacy by incorporating user feedback and research throughout the development process. Engaging patients in interviews and surveys helps me understand their needs deeply, ensuring that product decisions align with their expectations and preferences.

I employ a variety of analytics tools to track key performance metrics, analyze user engagement levels, and assess the effectiveness of growth strategies. Regular performance reviews allow me to pivot and adapt our approach quickly.

Collaboration is key; I make use of regular check-ins and transparent communication to align the goals of different teams. I ensure that everyone understands the patient engagement objectives and how their contributions fit into the larger product strategy.

Experimentation is fundamental. I utilize A/B testing to validate hypotheses regarding user behavior, helping to identify the most effective strategies for enhancing engagement and retention within the product lifecycle.

To measure success, I establish clear success metrics aligned with our business objectives prior to launch. Post-launch, I look at user adoption rates, feedback, and engagement levels to assess how well the feature meets patient needs.

In one instance, our user engagement metrics dropped significantly. By conducting a deep dive into user feedback and leveraging analytics, I pinpointed friction points in our onboarding process. We made strategic changes that led to a remarkable increase in engagement.

I'm passionate about healthcare because of its profound impact on lives. The opportunity to improve patient experiences and outcomes through innovative solutions motivates me to drive meaningful growth in this field.