Senior Marketing Associate | US

As a Senior Marketing Associate at Blank Street, your responsibilities will include managing various marketing projects from ideation to execution. You'll engage with diverse stakeholders, ensuring that marketing initiatives align with brand strategies across multiple channels, including social media, experiential marketing, and digital platforms. Additionally, your role will involve overseeing influencer marketing campaigns, performance tracking, and leveraging customer insights to refine our approach continually.

To qualify for the Senior Marketing Associate position at Blank Street, candidates should have at least 3+ years of marketing experience, ideally in the food and beverage industry or within a high-growth startup. A creative mindset, a keen understanding of social trends, and strong project management skills to ensure flawless execution are crucial. Candidates should also be data-driven, with a focus on customer insights and business objectives.

At Blank Street, fostering creativity is a core element of the Senior Marketing Associate role. The company encourages out-of-the-box thinking and a collaborative environment where team members can share ideas freely. With a focus on current pop culture and social trends, employees are empowered to explore innovative marketing strategies and initiatives that resonate with our audience and keep the brand fresh and engaging.

The culture at Blank Street is lively, collaborative, and driven by a passion for coffee and hospitality. As a Senior Marketing Associate, you can expect to work alongside a dedicated team that values communication, creativity, and attention to detail. The company promotes a friendly work environment where everyone's ideas are valued, and fun is an integral part of the workplace even during busy times.

At Blank Street, growth opportunities for the Senior Marketing Associate are abundant. The company supports continuous learning and development, allowing employees to elevate their skillset as the brand grows. As the marketing team executes innovative strategies and expands its reach, there will be opportunities for advancement into senior marketing roles and leadership positions as part of Blank Street's ongoing journey.

To stay updated, I regularly follow industry publications, participate in webinars, and engage with marketing forums. Additionally, I keep an eye on social media and analyze competitors to understand emerging trends that could impact our marketing strategies. This proactive approach allows me to bring relevant insights back to my team.

Certainly! In my previous role, I led a seasonal campaign that combined influencer partnerships and social media engagement. By using customer insights and data to guide our direction, we achieved a 30% increase in engagement and significantly boosted foot traffic to our locations. This success stemmed from my attention to detail and continuous performance tracking throughout the campaign.

Handling challenging stakeholders requires patience and understanding. I would approach the situation by actively listening to their concerns, clarifying expectations, and finding common ground. Open communication is key to ensuring everyone’s goals align and the project moves forward smoothly.

To amplify the Blank Street brand digitally, I would leverage multi-channel campaigns that integrate social media, email marketing, and paid advertising. Collaborating with influencers and encouraging user-generated content would create buzz and engage our audience. Continuous performance monitoring would help in optimizing our strategies for maximum impact.

I prioritize projects based on their urgency and impact on business goals. I utilize project management tools to keep track of deadlines and progress, while also being flexible to adapt as priorities shift. This ensures that I remain focused and organized, even in a fast-paced environment.

Data is crucial in shaping my marketing strategies. I analyze customer insights and performance metrics to determine what works and what doesn’t. By using data-driven decisions, I ensure that our marketing efforts are aligned with our audience's preferences, maximizing our effectiveness.

Absolutely! In my last position, I noticed a rise in video content on social media. I initiated a campaign that encouraged our followers to share videos of their coffee experiences with a branded hashtag. This not only increased our engagement levels but also strengthened our brand community and showcased our products in a fun, modern way.

I would begin by identifying influencers who align with our brand values and have a genuine connection with their audience. Crafting tailored campaigns that encourage authentic content creation would help us foster meaningful engagement. Collaborating closely with influencers and tracking performance metrics would ensure we achieve our marketing goals while expanding our reach.

I’m excited about the opportunity to work in a vibrant and innovative environment at Blank Street. The focus on creativity and collaboration matches my work style perfectly. Being part of a brand that prioritizes customer experiences aligns with my professional values, and I’m eager to contribute to shaping unique marketing strategies.

Ensuring attention to detail in marketing initiatives begins with thorough planning. I review all aspects of a project systematically, from content to visuals, to guarantee that everything aligns with our brand's standards. Regular check-ins with my team throughout the project help maintain quality and consistency at every stage.