Strategic Account Manager (Nordics)

As a Strategic Account Manager at Bloomreach, you'll be primarily responsible for owning relationships with key accounts in the Nordics. This includes managing renewals, identifying upsell and cross-sell opportunities, conducting high-level product demonstrations, and being the expert on our Engagement CDP solutions. Regular collaboration with the Customer Success team and solution consultants is crucial to maximize account penetration and ensure client satisfaction.

To succeed as a Strategic Account Manager at Bloomreach, candidates should ideally have over 5 years of quota-carrying experience in online media or SaaS sales. A strong understanding of online marketing concepts is essential, along with excellent negotiation skills to engage with C-level executives. The role also requires a positive attitude, relationship-building skills, and the ability to thrive in a collaborative sales environment.

Bloomreach offers a comprehensive People Development Program, which includes workshops on various topics run by internal experts. There are also leadership development programs for managers and a professional education budget of $1,500 annually that can be used for books, courses, and certifications. This commitment to continuous learning ensures that every Strategic Account Manager is equipped to excel in their role.

At Bloomreach, the culture is deeply rooted in trust and freedom. We promote flexible working hours and a remote-first approach with several hubs available across continents. Bloomreachers enjoy numerous events to foster a global spirit, along with opportunities to volunteer and take DisConnect days for personal well-being. The emphasis on results rather than oversight creates an empowering environment for all team members.

Strategic Account Managers at Bloomreach are expected to consistently forecast performance within a 10% margin of error from actual bookings. Success in this role involves not just meeting but exceeding revenue quotas through effective account management and strategic relationship-building. Managers will also need to stay updated on industry trends to help inform their strategies and client communication.

Bloomreach offers a competitive compensation package that includes potential Restricted Stock Units or Stock Options based on your role and seniority. In addition to a performance bonus tied to company success, employees can also benefit from an employee referral program that offers a bonus upon successful placement of new hires.

The role of Strategic Account Manager at Bloomreach involves working in a highly collaborative team-selling environment. You'll partner closely with solution consultants to ensure comprehensive account coverage and maximize client satisfaction. This teamwork enhances the sales experience and allows for shared insights and strategies to drive success within accounts.

When responding to this question, highlight specific instances where you've successfully managed key accounts, focusing on your strategies for relationship building, identifying upsell opportunities, and ensuring contract renewals. Use metrics to illustrate your success, such as increased revenues or client satisfaction scores.

Discuss the importance of thorough preparation before negotiations, including understanding the client's needs and business context. Mention your techniques for building rapport, articulating value propositions clearly, and your ability to adjust based on the negotiation flow to reach a mutually beneficial agreement.

Explain how you leverage existing relationships, feedback from customers, and usage data to spot opportunities for upselling. Discuss your process for engaging customers to understand their evolving needs, and give examples of successful upsell experiences from your past roles.

Be prepared with a detailed example that outlines the quota you were expected to meet, the strategies you implemented to exceed it, and the results of your efforts. Quantify your achievements and highlight key skills that helped you turn opportunities into sales.

Discuss how teamwork is crucial to achieving sales targets, especially in a technology sales environment. Share examples of how you have collaborated with cross-functional teams, such as marketing or product development, to enhance client outcomes and optimize sales strategies.

Mention your methods for staying updated, such as subscribing to relevant industry news, participating in webinars, and networking with professionals in your field. Highlight how this knowledge impacts your sales strategies and your ability to offer informed solutions to clients.

Describe your approach to product demonstrations, focusing on customization based on the audience's needs, engaging storytelling to illustrate benefits, and encouraging interactivity to keep clients involved. Share examples of successful demos that led to closed deals.

When answering, emphasize your problem-solving skills and the importance of empathy and effective communication in resolving issues. Provide a specific example where you successfully de-escalated a difficult situation and turned it into a positive outcome for both the company and the client.

Describe the tools and metrics you use to monitor your performance, such as CRM systems and regular forecasting reports. Explain how you use this information to adjust your strategies proactively and share specific success stories resulting from your tracking methods.

Articulate your motivation by mentioning Bloomreach's innovative solutions, positive company culture, and commitment to personal development. Share how these align with your values and career aspirations, and point out your excitement about contributing to a team that transforms customer experiences.