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Event Programming Lead

Bouldering Project’s mission is to foster meaningful human connection with the most inspiring and inclusive  climbing, movement, and community spaces. We care deeply about humans. We’re driven by the pursuit of  better. We create joyful places and pathways for climbing, fitness, yoga, and social experiences that inspire  people to challenge themselves and engage in a lifestyle centered around health, friendship, and purpose. The Event Lead is a curator of human connection through conscious, fun, and engaging event offerings. They are responsible for understanding the culture, happenings, successes, and concerns  of our Dallas community through relationship building, market outreach, and public relations. They will work with the General Manager, Community Marketing Manager and Leadership team to create a calendar of high-quality events and happenings to drive customer engagement, and administer those activities. They will drive event revenue, as well as support the market's goals with successful and highly interactive events in our gym and the greater community. They will work to drive event creation, promotion, execution, and communication of the events with regard to budget and needs of the gym.  


GENERAL RESPONSIBILITIES
  • Lead boots-on-the-ground grassroots marketing to integrate the gym into the local community and drive new customer acquisition, conversion to membership, and member retention through events
  • Plan, strategize, and execute event programs throughout the year.
  • Work with the General Manager, other local managers to create a calendar of events, workshops, specialty programs, partnerships, and local happenings to drive customer engagement, and proactively manage those events.
  • Manage public facing communication to our local community with regards to our upcoming events and work with marketing & operations to make sure event details are available to promote in a timely manner.
  • Lead local events, and serve as local lead for brand-wide events 
  • Build and maintain strong relationships with local vendors, charity partners, event sponsors, affinity groups, businesses, schools, etc. to facilitate high-quality events and drive customer traffic
  •  Manage and drive event revenue and expense related to budgetIn collaboration with local management team, actively follow up and sell new memberships to potential clients/trial users
  • Create event programming schedules, lead event advertising efforts and registrations, etc. 
  • Support marketing campaigns around events with distributing on-the-ground materials and operations training 
  • Stay abreast of the styles and cadence of competitor and other local events 
  • Maintain and order supplies for event programing
  • Follow up on providing reporting and data regarding the success of events
  • Other duties as assigned


Working Conditions
  • Many duties require the availability to work a flexible schedule based on business needs and events, including  possible evenings and weekends.
  • Working mainly Inside and sometime outside
  • Duties often occur before and after regular business hours. 


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CEO of Bouldering Project
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Wade Martin
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Average salary estimate

$70000 / YEARLY (est.)
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$60000K
$80000K

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What You Should Know About Event Programming Lead, Bouldering Project

Join Bouldering Project as our Event Programming Lead in Dallas, TX, where you'll play a pivotal role in fostering meaningful human connections through an array of engaging events. At Bouldering Project, we're all about creating joyful spaces that inspire people to embrace a lifestyle centered around health, friendship, and purpose. As the Event Lead, you'll curate a vibrant range of activities that reflect our commitment to community. Your mission will be to understand the local culture, build relationships, and promote events that bring people together. Collaborating closely with the General Manager and Community Marketing Manager, you will create a calendar of high-quality events, workshops, and partnerships that resonate with our members. Your grassroots marketing efforts will integrate the gym into the Dallas community, driving new customer acquisition and retention through exciting event offerings. It's all about fun, and we want you to lead the charge by executing innovative programs that keep our community engaged. Additionally, managing event revenue and expenses while building relationships with local vendors and sponsors will be crucial to your success. You'll also be communicating event details with both our community and staff, ensuring that everyone is excited about what's happening at Bouldering Project. If you thrive in a dynamic environment and have a passion for community building, we would love to see how you can contribute to our mission of creating inclusive and inspiring spaces!

Frequently Asked Questions (FAQs) for Event Programming Lead Role at Bouldering Project
What responsibilities does the Event Programming Lead at Bouldering Project have?

The Event Programming Lead at Bouldering Project is responsible for curating engaging events that foster community connections. This role involves creating a calendar of quality events, leading grassroots marketing efforts, managing public communications, and driving event revenue while building strong relationships with local partners.

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What skills should an ideal candidate for the Event Programming Lead at Bouldering Project possess?

An ideal candidate for the Event Programming Lead position should have excellent organizational and communication skills, experience in event planning, a strong understanding of grassroots marketing, and the ability to build relationships within the local community, all while being passionate about climbing and fitness.

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How can the Event Programming Lead at Bouldering Project contribute to customer engagement?

The Event Programming Lead contributes to customer engagement by planning and executing high-quality events that resonate with the Dallas community. By understanding local culture and implementing creative marketing strategies, this role enhances customer experiences and fosters long-lasting connections.

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What types of events will the Event Programming Lead be responsible for at Bouldering Project?

The Event Programming Lead at Bouldering Project will be responsible for a variety of events, including workshops, specialty programs, local happenings, and brand-wide events designed to engage community members and attract new customers to the gym.

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What are the working conditions like for the Event Programming Lead at Bouldering Project?

Working conditions for the Event Programming Lead include a flexible schedule, primarily indoors but occasionally outdoors, with duties often occurring before and after regular business hours, particularly during events. This role may require nights and weekends, depending on event schedules.

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How does the Event Programming Lead at Bouldering Project measure event success?

The Event Programming Lead measures event success through reporting and data analysis regarding attendance, engagement levels, and revenue generated. This data informs future events and provides insights into customer preferences within the Dallas community.

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What opportunities for professional growth are there for the Event Programming Lead at Bouldering Project?

The Event Programming Lead at Bouldering Project has ample opportunities for professional growth, including the chance to collaborate with leadership teams, expand marketing skills, and develop strategic partnerships while enhancing the overall event experience for community members.

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Common Interview Questions for Event Programming Lead
How do you approach planning and executing community events?

When preparing for community events, it's essential to start with thorough research on the target audience and local culture. Create a detailed plan that includes objectives, logistics, budget, partnerships, and marketing strategies to ensure a successful execution.

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Can you describe a successful event you organized and what made it successful?

A successful event I organized involved collaboration with local schools, which attracted large attendance numbers. Key factors included targeted marketing, engaging activities, and strong partnerships that led to high community involvement and positive feedback.

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What strategies do you use for effective grassroots marketing?

Effective grassroots marketing strategies include building personal relationships within the community through networking, leveraging social media, collaborating with local businesses, and organizing small pop-up events that create buzz and generate interest in larger upcoming events.

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How do you handle budgeting for events?

I manage event budgets by tracking expenses meticulously and forecasting potential revenue. This helps to ensure events are not only engaging but also financially viable. Regularly reviewing expenses against planned budgets allows for adjustments as needed.

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What role does team collaboration play in your event planning process?

Team collaboration is crucial in my event planning process. I believe in leveraging the diverse strengths of the team by holding regular meetings to brainstorm ideas, share feedback, and assign responsibilities that align with individual skills and experiences.

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How do you ensure an event meets its goals and objectives?

To ensure an event meets its goals, I define specific, measurable objectives during the planning phase. Collecting feedback through surveys and analyzing attendance metrics post-event further helps evaluate success and identify areas for improvement.

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Can you share your experience working with vendors and sponsors?

I have extensive experience in building relationships with vendors and sponsors by communicating expectations clearly and fostering a collaborative atmosphere. This creates win-win situations where both parties benefit and support the successful outcome of events.

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What methods do you use to evaluate the success of events?

I evaluate event success through various metrics such as attendance numbers, feedback from participants, social media engagement, and revenue generated. Analyzing these data points allows for informed decisions for future improvements.

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How do you stay current with event trends in the fitness and climbing community?

Staying current with event trends involves regularly attending industry workshops, following fitness and climbing blogs, and participating in community events to observe successful strategies others are implementing. Networking with fellow professionals also provides insights into emerging trends.

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What are your tactics for promoting events in a community-focused environment?

To promote events in a community-focused environment, I utilize a mix of social media advertisements, flyers in local businesses, partnerships with schools and community organizations, and engaging direct outreach to ensure the events reach target audiences effectively.

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Dental Insurance
Disability Insurance
Vision Insurance
Flexible Spending Account (FSA)
Health Savings Account (HSA)
Performance Bonus
Family Medical Leave
Paid Holidays
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EMPLOYMENT TYPE
Full-time, on-site
DATE POSTED
November 29, 2024

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