Associate Director - Growth Strategy and Planning

At Careem, the Associate Director - Growth Strategy and Planning is responsible for leading the strategic planning and budgeting of growth initiatives across our dynamic marketing ecosystem. This role focuses on aligning our growth objectives with business priorities, ensuring efficient resource allocation, and creating data-driven frameworks to maximize the impact of our marketing efforts.

To join Careem as an Associate Director - Growth Strategy and Planning, candidates should possess a Master's degree in Business, Finance, or a related field along with 8+ years of experience in growth marketing, strategic planning, or financial management. Additionally, a strong understanding of platform businesses and multi-vertical ecosystems is crucial.

Applying for the Associate Director - Growth Strategy and Planning position at Careem is straightforward! Interested candidates can submit their resumes and cover letters via our careers page, highlighting their relevant experience and passion for growth marketing in a tech-driven environment.

Day-to-day, the Associate Director - Growth Strategy and Planning at Careem collaborates with cross-functional teams, develops comprehensive growth roadmaps, manages budgets, and conducts performance reviews. You'll also provide regular updates to senior leadership on budgets and initiatives, ensuring seamless execution of campaigns.

Success as an Associate Director - Growth Strategy and Planning at Careem relies on strong analytical skills, proficiency in financial modeling, effective communication, and stakeholder management. An ability to identify growth opportunities, work collaboratively across teams, and adapt to changing market dynamics is also essential.

Careem offers a multitude of benefits to its Associate Director - Growth Strategy and Planning employees, including unlimited vacation days, a flexible work schedule, access to healthcare benefits, fitness reimbursements, and the opportunity to work remotely. Plus, you’ll work in a purposeful organization dedicated to making a positive impact in the region.

At Careem, growth strategy for the Associate Director - Growth Strategy and Planning role involves developing and leading a comprehensive roadmap that aligns with our business goals. This includes identifying high-impact opportunities, optimizing marketing ROI, and ensuring sustainable growth strategies that are data-driven and focused on maximizing profitability.

When answering this question, provide specific examples of growth strategies you've developed or implemented. Discuss the outcomes, how these strategies aligned with business goals, and any collaborative efforts with cross-functional teams that were involved.

Discuss the methods you use to evaluate potential growth initiatives, such as cost-benefit analysis or market research. Highlight any frameworks or approaches, such as ROI forecasting, that you have applied to prioritize these initiatives effectively.

Share details on specific financial models you have utilized to allocate marketing budgets effectively. Discuss how these models helped monitor budget performance and distribution across channels to optimize marketing ROI.

Describe your step-by-step approach to creating contingency plans for growth initiatives. Discuss how you identify potential risks, assess their impact, and ensure your plans can adapt to changing market dynamics.

Mention key growth metrics like Customer Acquisition Cost (CAC), Customer Lifetime Value (CLTV), and Return on Ad Spend (ROAS). Explain why these metrics are important and how they align with the goals of growth marketing.

Share specific strategies you use to foster communication and coordination between teams, such as regular planning sessions, shared dashboards for tracking progress, and establishing a culture of transparency regarding initiatives and results.

Provide an overview of a specific multi-channel campaign you directed. Discuss your role, the objectives, the channels used, and the results achieved, emphasizing your strategic planning and execution skills.

Discuss methods you've employed to promote data fluency, such as defining clear KPIs, using dashboards for tracking progress, and ensuring decision-making is grounded in solid data analysis. Highlight any training or mentoring you've provided to team members.

Explain your approach to competitor analysis, including what trends you look for and how you identify gaps or opportunities that could lead to differentiation in your growth strategies.

Describe your approach to managing stakeholders effectively, including communication strategies, how you align their expectations with project goals, and the importance of keeping them informed throughout the process.