Regional Manager, Field Marketing

Celsius, based in Boca Raton, FL, is a global consumer packaged goods company with a proprietary, clinically proven formula for its master brand CELSIUS®, a lifestyle energy drink brand born in fitness and a pioneer in the rapidly growing energy category. Celsius Holdings, Inc. also includes Alani Nu, a premium active nutrition and better-for-you brand, further expanding our reach across the health and wellness space.

At Celsius, we pride ourselves in providing our employees with a culture and atmosphere of inclusiveness that challenges individuals to be thought leaders, innovators, and game changers—as every employee is an owner of the CELSIUS® brand upon joining the organization.

Ready to energize your career? Join a team that’s pushing boundaries and redefining what it means to LIVE FIT.

As the Regional Manager, Field Marketing, you’ll be the driving force behind high-performing field teams and regional marketing execution. This is your opportunity to bring national strategy to life across multiple markets, leading grassroots initiatives that build brand love, trial, and retail success. You’ll bring a strategic mindset, leadership skills, and a hands-on approach to connecting brands with communities in meaningful ways.

We are looking to fill 3 roles; 1 for each region.

The Mid-South Region will be based in either Baltimore, MD, Washington, D.C., Louisville, KY, or Nashville, TN.

The North Region will be based in either New York, NY, or Boston, MA.

The South Region will be based in either Miami/Ft. Lauderdale, FL, Tampa, FL, Orlando, FL, or Atlanta, GA.

• Experience: 5+ years in Field Marketing, Brand Activation, or Territory Management (CPG, Food, or Beverage industry preferred)

• Education: Bachelor’s degree preferred
• Proven ability to manage remote teams and execute local market strategies
• Strong project management and organizational skills
• Excellent interpersonal and communication skills
• Ability to work independently in a dynamic, fast-paced environment
• Strong analytical skills with KPI tracking and reporting experience
• Willingness to travel frequently across designated markets
• Valid U.S. driver’s license
• Physically able to lift up to 25 lbs. and stand for extended periods

Key Responsibilities

• Lead and coach Field Marketing teams across assigned territories
• Conduct in-market training on brand messaging, sampling, and consumer engagement
• Develop and implement regionally tailored sampling and guerrilla marketing activations
• Track program performance, assess results, and recommend improvements
• Partner with Sales and DSD teams to align on territory-specific goals and retail support
• Customize and execute national marketing campaigns to reflect local culture and needs
• Support key retailers with in-store activations and merchandising
• Build local partnerships to unlock new event and sampling opportunities
• Manage market budgets and ensure cost-effective program delivery
• Oversee field logistics, including vehicles, inventory, and operational support
• Act as a liaison between HQ and the field to share market insights and feedback
• Identify opportunities to streamline operations and improve efficiency

• Comprehensive Medical, Dental & Vision benefits
• Long- and short-term disability
• Life insurance
• 10 Vacation days per year, subject to accrual policy
• 11 Company paid holidays
• 401(k) with Company match
• Identity theft and legal services