Director of Marketing & Communications

Join CASL as a Director of Marketing & Communications and Make a Difference 

Are you a purpose-driven leader with a passion for storytelling, brand-building, and community impact?  

CASL is looking for a Director of Marketing & Communications to lead a dynamic creative team and bring our mission to life through powerful campaigns and consistent messaging. If you're ready to make a difference while shaping how our organization connects with the world—we want to hear from you. 

Your Mission: 

The Director of Marketing & Communications is a key leader responsible for bringing CASL’s mission to life through compelling storytelling, impactful campaigns, and consistent brand execution. Reporting to the VP of Marketing & Communications, this role plays a central part in implementing organization-wide marketing and communication efforts that strengthen CASL’s visibility and deepen engagement with the communities we serve. As the creative force behind CASL’s public voice, the Director leads a collaborative team to produce high-quality content, support a successful rebrand, and ensure that every message reflects the heart of who we are and the values we uphold. 

About CASL: 

The Chinese American Service League is a dynamic and forward-thinking organization dedicated to empowering and serving the Chinese American population and the broader communities. Established with a rich history spanning several decades, CASL has consistently evolved to address the evolving needs of its constituents while fostering cultural pride, integration, and community development. 

For over 45 years, CASL's comprehensive programs have connected families and individuals with the vital support they need: providing an educational and cultural foundation for our children, ensuring our seniors live full and independent lives with dignity, enhancing education and training for tomorrow's workforce, putting immigrants on the pathway to citizenship, securing our community's housing and financial well-being, navigating healthcare systems and wellness resources, and providing equal access to justice. Since our founding, CASL has been rooted in the principles of equity and justice. That legacy continues to shape our efforts today as we strive to champion diversity, equity, inclusion, and accessibility at all levels of the organization.  

To hear about: 

CASL's history, watch here 

CASL's future, watch here 

Your Impact: 

As a Director of Marketing & Communications, you will: 

Key Responsibilities: 

• Lead, mentor, and inspire a high-performing creative team, fostering a culture of innovation, collaboration, and continuous development. 
• Foster a collaborative and innovative environment that encourages creativity, problem-solving, and professional growth within the team.   

• Oversee the execution of marketing and communications initiatives, ensuring alignment with CASL's mission, values, and strategic goals 
• Collaborate with team members to develop and implement impactful strategies. 
• Monitor campaign performance, analyze data, and provide actionable insights to optimize results and drive continuous improvement   

• Lead cross-functional initiatives such as editorial content planning and MarComm collaboration sessions to ensure alignment and synergy across departments.   
• Facilitate strong partnerships between the creative team and internal stakeholders to maintain brand integrity and cohesion 

• Embrace and implement Agile methodologies, such as Scrum, to manage projects and workflows, ensuring flexibility, adaptability, and continuous innovation.   
• Foster a culture of continuous improvement and learning within the creative team.   

• Lead the development and distribution of high-quality marketing materials. 
• Ensure all collateral reflects CASL's brand guidelines. 
• Support CASL's rebranding initiative and ensure alignment with the new brand strategy.   

• Play an active role in supporting CASL's rebranding initiative by ensuring that all marketing and communications activities align with the new brand strategy.   
• Partner with the VP of Marketing and Communications to implement the rebranding across all internal and external channels.   
• Provide guidance and support to the creative team in adapting existing materials and creating new content that reflects the updated brand identity. 

• Bachelor's degree in Marketing, Communications, or a related field.  
• Minimum of 10 years of experience in marketing and communications, with a proven track record of leading creative teams and executing successful campaigns.  
• Minimum of 5 years in a leadership role at director level overseeing team performance and cross-functional collaboration 

• Proven leadership and people management skills, with the ability to mentor and inspire a diverse creative team 
• Deep expertise in integrated marketing strategy, content development, and multichannel communications 
• Strong brand management and storytelling capabilities, with experience leading rebranding initiatives 
• Ability to develop data-informed strategies by analyzing campaign metrics and audience engagement 
• Exceptional communication, presentation, and interpersonal skills with attention to tone, clarity, and cultural nuance 

• Familiarity with design and content tools (e.g., Adobe Creative Suite, Canva, CMS platforms, Mailchimp) 
• Strong organizational skills and ability to manage competing priorities in a dynamic, mission-driven environment 
• Experience collaborating across departments and aligning messaging with organizational goals and initiatives 
• High emotional intelligence, cultural awareness, and commitment to equity, inclusion, and accessibility in communication
• Proficiency in project management platforms (e.g., Asana, Trello) and comfort with Agile workflows (Scrum, sprints) is desirable
• Proficiency in English is required, with second language proficiency such as Chinese (Mandarin and/or Cantonese) or Spanish a plus 

• Experience supporting or leading rebranding initiatives is highly desirable 

• Must be able to remain in a stationary position (sitting or standing) for extended periods, with occasional movement. 
• Occasionally moves objects weighing more than 25 pounds. 
• Must have the visual, hearing, and learning capabilities sufficient to perform the essential functions defined above.  

• Work is performed during standard business hours, Monday through Friday, 9:00 am – 5:00 pm, with flexibility to work additional hours, as necessary. 

Compensation & Benefits: 

This position offers a salary range of $110,000 - $135,000 annually, reflective of experience and qualifications. 

Join CASL and unlock a comprehensive benefits package designed to support you and your loved ones. As a full-time employee, you'll enjoy a range of options tailored to your needs: Medical, Dental, and Vision Coverage; 401k, PTO, Flexible Spending Account (FSA) & Health Savings Account (HSA); Life Insurance, AD&D Insurance, Disability Insurance; Voluntary Worksite Benefits, Pet Insurance; Employee Assistance Program (EAP).

Additionally, our holiday schedule includes New Year’s Day, MLK Day, Chinese New Year, Memorial Day, Juneteenth, Independence Day, Labor Day, Indigenous People’s Day, Thanksgiving, the Day After Thanksgiving, Christmas Day. 

Why Choose CASL: 

Inclusivity: Join an organization that values mutual respect and acceptance, fostering a culture of inclusivity. 

Empowerment: Support staff empowerment through skill development and growth opportunities. 

Collaboration: Be part of a workplace that thrives on collaboration and teamwork. 

Transformation: Envision and realize transformative changes in people, processes, and policies. 

Resiliency: Work with a dynamic workforce and model resiliency to achieve collective strengths. 

Join Us and Make a Difference: 

Join us at CASL, where together, we create a brighter future for our community. 

Thank you for your interest in joining our team! Each resume is reviewed personally by our dedicated team members, not AI. This thorough and thoughtful evaluation process may take a bit of time, so we kindly ask for your patience. Rest assured, we will get back to you as soon as we have an update on your application status. We appreciate your understanding and look forward to reviewing your application. 

At CASL, we believe that diverse perspectives fuel innovation and drive success. If you're excited about the opportunity but unsure if you meet every requirement listed, we still encourage you to submit your application. Our company culture thrives on the unique talents and experiences that each individual brings to the table. We're looking for the right fit, and that goes beyond a checklist of qualifications. Join us in shaping a dynamic and inclusive team where your skills and contributions truly matter. 

CASL is an equal-opportunity employer. We encourage applications from candidates of all backgrounds and experiences.