Internship / Thesis - Marketing and Sales, Software and Services - REF81464J

The Internship / Thesis - Marketing and Sales at Continental involves supporting the UXA Marketing Team in the creation and implementation of a go-to-market marketing plan for various software solutions. Interns will coordinate marketing campaigns, conduct market research and competitor analysis, and assist in creating product marketing materials. This dynamic role allows interns to apply their academic knowledge in practical settings while contributing innovative ideas to real-world marketing initiatives.

To qualify for the Internship / Thesis - Marketing and Sales role at Continental, candidates should be students in Business Administration, Marketing, or Economics. A strong understanding of software business concepts is beneficial. Additional qualifications include proficiency with MS Office programs, fluent communication skills in English, and well-developed planning and organizational abilities.

Continental is committed to providing a supportive environment for interns in the Internship / Thesis - Marketing and Sales program. Interns will receive qualified support from experienced professionals, which can enhance their learning and development. The company fosters an innovative international working atmosphere, offers flexible working hours, and ensures that all team members feel appreciated and included.

The Internship / Thesis - Marketing and Sales at Continental is designed to last approximately 3-5 months, starting in May 2025. This timeframe allows interns to gain valuable experience while also offering flexibility to combine this with a mandatory internship if required by their academic program.

Candidates applying for the Internship / Thesis - Marketing and Sales position at Continental need to submit a CV, a Letter of Motivation (500-800 words), a current certificate of enrollment, and transcripts of records. If applicable, a valid residence permit and work permit must be included as well. These documents are crucial for processing your application.

When answering this question, convey genuine enthusiasm for the role and the company's innovative contributions to mobility technologies. Highlight your interest in applying theoretical concepts from your studies into real-world marketing strategies, as well as your eagerness to contribute to impactful projects within a global organization.

Share a specific campaign, detailing your role and contributions. Focus on the strategies used, results achieved, and what you learned. Emphasizing teamwork and the lessons learned from the experience will show your ability to collaborate and grow professionally.

When discussing your approach to market research, outline steps like defining objectives, identifying target audiences, and analyzing competitors. Mention the use of digital tools, surveys, and social media insights to gather relevant data, showcasing your analytical thinking and technical affinity.

Highlight a mix of soft and hard skills, such as strong communication, analytical abilities, creativity in campaign development, and familiarity with MS Office programs. Provide examples demonstrating how you've leveraged these skills in academic projects or past roles to achieve positive outcomes.

Discuss the importance of staying organized and using tools like calendars or project management software. Mention techniques like distinguishing between urgent and important tasks, break down larger projects into manageable steps, and how you effectively allocate time for each campaign to meet deadlines.

Explain how social media can enhance brand visibility, foster engagement, and drive traffic to a company’s website. Offer insight into tailoring content for different platforms and using analytics to track performance, making it clear that you understand the dynamic nature of digital marketing.

Showcase your research on Continental by discussing its pioneering technologies in mobility, focus on safety and efficiency, and commitment to sustainability. Mention specific products or services relevant to the internship that excite you, indicating that you’re genuinely interested in the company.

Demonstrate your openness to constructive criticism by describing how you would actively listen, ask clarifying questions if necessary, and implement changes to improve the project. A positive attitude towards feedback shows that you are eager to learn and grow.

Discuss CRM tools you have used or studied, such as Salesforce or HubSpot, emphasizing your understanding of their functionalities in managing customer relationships, tracking interactions, and enhancing sales operations. If you have specific examples, share them to showcase your hands-on experience.

Articulate your eagerness to gain practical experience in marketing strategies, explore the intricacies of market analysis, and develop your skills in campaign execution. Express your interest in learning from seasoned professionals and contributing to the innovative projects at Continental.