Marketing Manager – Growth & Strategy (Full-Time | Immediate Hire)

As a Marketing Manager – Growth & Strategy at Kannect, your key responsibilities involve developing and executing a comprehensive marketing strategy focused on content creation, user acquisition, and conversion optimization. You'll manage website and conversion strategies, build a robust content marketing pipeline, and oversee social media and paid advertising campaigns. Your role will also include utilizing analytics to track performance and making data-driven decisions to improve marketing efforts.

Candidates for the Marketing Manager – Growth & Strategy position at Kannect should possess 2-5 years of experience in digital marketing, growth, or demand generation. Proficiency in SEO, social media management, and performance marketing is essential. Familiarity with tools like Google Analytics, CMS platforms, and basic HTML/CSS is also beneficial. Experience in marketing for SaaS, B2B, or community-focused products is a plus!

At Kannect, we believe in fostering continuous professional growth and learning. As a Marketing Manager – Growth & Strategy, you'll have the opportunity to experiment with various marketing strategies, utilize cutting-edge AI tools, and engage in ongoing training in startup strategy. Your contributions will directly impact MRR and user growth, offering invaluable experience as you help shape the brand's future.

The work environment at Kannect is entirely remote, offering flexibility and autonomy. As a Marketing Manager – Growth & Strategy, you'll have the chance to work in a dynamic team that values creativity and ownership. The fast-paced nature of the company means you'll often find yourself wearing multiple hats and will thrive if you enjoy early-stage challenges and innovation.

To improve conversion rates, the Marketing Manager – Growth & Strategy at Kannect will implement A/B testing on landing pages, CTAs, and forms while utilizing analytics tools to monitor performance. Effective content marketing and SEO strategies will enhance visibility, while personalized email nurturing campaigns will engage potential users to increase conversions effectively.

When discussing your experience with developing marketing strategies, it's important to highlight specific campaigns you've created, the goals behind them, and the results achieved. Use metrics to support your claims, such as increased engagement or conversion rates, and explain how you tailored strategies to your target audience's needs.

A/B testing is about understanding user behavior. Speak about how you formulate hypotheses based on data, create variations, and set clear objectives for each test. Emphasize how you analyze results to inform future marketing strategies, highlighting any successful outcomes from previous tests.

In your answer, mention specific tools you've used, such as Google Analytics for monitoring traffic, SurferSEO for keyword optimization, and content management systems like WordPress for implementing SEO best practices. Provide examples of how these tools helped you drive meaningful engagement and traffic.

Discuss the key performance indicators (KPIs) you focus on, such as conversion rates, traffic analytics, and customer engagement metrics. Provide an example of a previous campaign and the tangible results achieved, showcasing your ability to analyze data and adjust strategies accordingly.

Outline how you develop a comprehensive social media marketing strategy, including defining target audiences, creating engaging content, scheduling posts at optimal times, and leveraging analytics to track growth. Provide examples of successful campaigns you’ve run on social media platforms.

Share your experience designing and managing email marketing campaigns, including how you segment your audience and personalize content. Discuss the importance of A/B testing subject lines or content, and how successful campaigns increased engagement or conversions.

Your answer should detail the types of paid campaigns you've managed (Google Ads, Facebook Ads, etc.), your approach to targeting and ad creative development, and how you evaluate performance metrics. Highlight experience with budget management and ROI analysis.

In responding to this question, detail your methods for keeping up-to-date with industry trends, such as subscribing to industry blogs, participating in webinars, and networking with other marketing professionals. Emphasize any recent trends you've implemented in your strategies.

Share a specific challenge that relates to the role, such as a campaign that didn’t perform well. Discuss what you learned, the steps you took to adjust the strategy, and how your resilience led to a successful outcome in subsequent campaigns. Being authentic will resonate positively during interviews.

Show your enthusiasm for the company’s mission and how your values align with its goals. Discuss the appeal of working for a fast-growing SaaS provider, the opportunity for impact, and how your skills can contribute to their success. Make sure to personalize this answer to reflect your genuine interest.